Stylus pens have become an essential tool for artists, designers, and anyone who appreciates precision in their digital work. With an array of options available, choosing the right brand can make all the difference in your creative experience. From the industry-leading Apple Pencil to the versatile offerings from Wacom, there are numerous options catering to both professional and casual users. For a detailed exploration of the best brands in the market and what they each bring to the table, read on below.
Illustration of stylus pen
Best brands of stylus pen in 2025
Apple
Apple stands as a leading producer of stylus pens, particularly with its Apple Pencil, which has garnered significant market share and user acclaim. In the second quarter of 2024, Apple maintained its dominance in the tablet market with a 36% market share, which indirectly boosts the demand for its stylus products. The Apple Pencil 2, for instance, is known for its advanced features such as pressure sensitivity and double-tapping functionality, setting it apart from counterfeit versions. Apple's innovative approach and integration of its stylus pens with iPad devices have made them a preferred choice among consumers. The company's focus on premium technology and user experience continues to drive its market leadership.
Samsung
Samsung stands as a leading producer of stylus pens, particularly with its S Pen series, which is exclusively designed for the Galaxy devices. The S Pen enhances user experience by facilitating seamless creation, sketching, and note-taking. Samsung's dominance in the stylus pen market is supported by its innovative technology and integration, such as the Air actions feature. The global stylus pen market, which includes Samsung's offerings, is projected to grow at a CAGR of 5.5% from 2020 to 2027, reaching $1.22 billion by 2027. Samsung's continuous technological advancements and user-friendly synchronization capabilities further solidify its position in the market. For more information on resolving S Pen connection issues, visit their support page.
Microsoft
Microsoft stands as a prominent player in the stylus pen market, particularly with its integration of stylus compatibility into the Windows operating system. The Windows platform is expected to hold the largest market share, growing at a CAGR of 8% during the forecast period, due to its versatility and user-friendly interface. Microsoft's continuous development and release of new Windows versions, such as Windows 10, have enhanced the usability of stylus pens across various devices. The active stylus segment, which is anticipated to exhibit a robust CAGR of 8.9%, is also a key area where Microsoft's innovations are making a significant impact. This strategic focus on the Windows platform has helped Microsoft fortify its market presence in the stylus pen industry.
Wacom
Wacom is a leading brand in the stylus pen market, known for its high-quality and innovative products. The company saw a 21% increase in net sales to $938.1 million from April 2020 to March 2021, highlighting its strong market presence. Wacom's products, such as the Wacom One, are popular for their functionality and environmental benefits, making them essential tools in educational and professional settings. The brand is also exploring circular economy initiatives, including the refurbishment and resale of stylus pens, contributing to the growth of the refurbished electronics sector. Wacom's products are widely used in various sectors, including education, design, and office environments.
Logitech
Logitech is a leading brand in the stylus pen market, known for its innovative and user-friendly stylus pens. These products are highly integrated with various platforms, including Windows, iOS, and Android, making them a favorite among educators and students. With the global stylus pen market expected to grow at a CAGR of 10% from 2022 to 2030, Logitech is well-positioned to capitalize on this trend, particularly in North America, which is projected to command the largest market share with a CAGR of 8.1% during the forecast period. Logitech's products are praised for their simplicity, stability, and personalization, aligning well with the educational sector's evolving needs. The company's commitment to technological advancements and user mobility has contributed significantly to the growth of the stylus pen market.
Adonit
Adonit is a leading brand in the stylus pen market, known for its innovative and high-performance products. The company's styluses are designed to provide a natural writing and drawing experience, compatible with various devices including iOS, iPadOS, Surface, and Android. Adonit's products, such as the Nest USB-C Series and NEO Series, offer features like Bluetooth connectivity, multi-device compatibility, and magnetic attachment, enhancing user convenience. The stylus pen market, which includes brands like Adonit, is projected to grow at a CAGR of 5.5% from 2020 to 2027, reaching a market size of $1.22 billion by 2027. Adonit's commitment to quality and innovation has made it a preferred choice among artists, students, and professionals.
HP
HP is recognized as a prominent producer of stylus pens, particularly with its HP Spectre x360 Convertible series, which often includes the HP pen as an accessory. These pens are known for their precision and compatibility, although some users have reported issues with jittery lines, which can be resolved through software updates and driver installations. The HP pen's performance is enhanced by its integration with Windows operating systems, which is expected to maintain a significant market share with a CAGR of 8% in the stylus pen market. The North American market, where HP has a strong presence, is projected to grow at a CAGR of 8.1% during the forecast period. This growth is driven by the increasing adoption of digital technologies and the need for enhanced user mobility.
ASUS
ASUS stands out as a leading producer of stylus pens, particularly with its ASUS Pen, which offers a premium feel and intuitive writing experience. This active stylus features a slim and elegant aluminum design, detecting over a thousand variations in pressure and maintaining accuracy even at 45-degree angles. With up to 10 months of battery life, it provides seamless and precise writing or drawing capabilities. ASUS's dominance in the tech industry, including a significant market share in gaming laptops and motherboards, underscores its commitment to innovation and quality. The ASUS Pen is compatible with various ASUS touchscreen devices, enhancing user experience with its high linearity and near-instant response time.
Lenovo
Lenovo, although primarily known for its extensive lineup of laptops and other electronic devices, plays a significant role in the stylus pen market through its integration with various touch-sensitive devices. The company's acquisition of IBM's personal computer division in 2005 enhanced its technological capabilities, including those relevant to stylus pen technology. While Lenovo itself is not a major standalone producer of stylus pens, its devices often support advanced styluses from brands like Wacom and Microsoft, which are key players in the market expected to grow at a CAGR of 9.21% from 2023 to 2033. Lenovo's ThinkPad series, for instance, is compatible with high-precision styluses, catering to the needs of professionals and students alike. The increasing adoption of digital learning and advancements in technology further boost the demand for such devices. For more detailed reviews, you can visit Lenovo laptop reviews.
Bamboo
The Bamboo brand by Wacom is renowned for producing high-quality stylus pens, particularly the Bamboo stylus, which is appreciated for its even weight, firm tip, and overall feel. This capacitive stylus is compatible with various touch-screen devices, including iPads, and offers a seamless writing experience. Wacom's commitment to innovation is evident in their EMR technology, which eliminates the need for batteries or wires, enhancing the natural pen feel. The company's products, such as the Bamboo stylus, contribute to the growing digital pen market, projected to reach USD 7.04 billion by 2031 with a CAGR of 13.13%. Wacom's dedication to precision and durability makes their stylus pens a preferred choice among creative professionals.
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