Top Mobile Brands: Discover the Elite in Innovation and Performance

In recent years, the mobile phone industry has witnessed a remarkable evolution with top brands vying for consumer attention through innovative features and advanced technologies. Brands like Apple and Samsung continue to set the benchmark with their flagship models, renowned for their robust performance and cutting-edge designs. Meanwhile, emerging brands like Xiaomi and OnePlus have rapidly gained traction, offering high-quality smartphones at competitive prices that appeal to a wide consumer base. To explore the full list of the best mobile brands and what makes them stand out in 2023, see below.

Illustration of mobile

Best brands of mobile in 2025

Apple

Apple stands as one of the leading mobile producers globally, with the iPhone claiming a 17% market share of the global smartphone market as of Q3 2024. In the US, iPhones dominate with a 61.3% market share, reflecting the brand's strong customer loyalty and satisfaction, as evidenced by a high Net Promoter Score (NPS) of 72 in 2022. Apple's iOS holds a 27.93% worldwide share of the mobile operating system market and over 53% of smartphone sales in the US. The company has shipped 151.3 million iPhones in Q1-Q3 2024 and boasts over 1.382 billion iPhone users worldwide. Apple's focus on innovation and customer experience has driven its sustained growth and market dominance. For detailed insights on iPhone usage statistics, visit Backlinko's iPhone users report.

Samsung

Samsung is one of the leading producers of mobile phones, holding a significant share of the global smartphone market. As of the third quarter of 2024, Samsung held a global smartphone market share of 18.3 percent, and in 2023, the company shipped around 226.6 million smartphones, accounting for 19.4 percent of all smartphone shipments worldwide. Samsung has consistently been among the top smartphone vendors since 2009, with its Galaxy series being a major contributor to its success. In 2023, Samsung's market share in North America was 28.82 percent in January, and in Europe, it was around 31.45 percent. The company's smartphones are used by approximately 1.033 billion individuals worldwide. For more details, refer to their global smartphone market share statistics.

Google

Google has emerged as a significant player in the smartphone market, particularly with the success of its Pixel series. In October 2024, Google's market share in North America tripled from 4.76% to 12.9%, according to StatCounter's analytics data, highlighting the strong demand for the Pixel 9 series. This growth is a notable milestone, especially given that Google shipped 10 million devices worldwide in 2023, a record for the company. Despite some fluctuations, Google's market presence has been steadily increasing, with the Pixel phones gaining popularity for their camera capabilities and integration with Google services. However, the market share has seen some volatility, dropping to 4% before regaining some ground. For more insights, visit Google's US market share performance.

OnePlus

OnePlus has emerged as a significant player in the global smartphone market, particularly in the premium segment, by offering flagship-grade specifications at affordable price points of around $500-$600. In Q2, OnePlus was the third best-selling premium smartphone in Sweden and fourth in the UK, France, Germany, and the Netherlands, highlighting its growing popularity in Western European markets. This strategy has helped OnePlus expand swiftly, especially in the Nordics and other European regions. The brand's success is attributed to its ability to provide great value for money compared to other premium Android phones. OnePlus's market presence is a testament to the pent-up demand for affordable flagship-grade smartphones.

Xiaomi

Xiaomi has solidified its position as one of the leading smartphone manufacturers globally, achieving an 11.9% market share in January 2024 and becoming the third-largest smartphone brand worldwide. In 2023, Xiaomi generated $37.47 billion in revenue and shipped 145.6 million smartphones, with a significant presence in Asia, where it held a 14% market share in Q1 of 2024. The company's MIUI platform has a massive user base of around 606 million globally as of June 2023. Xiaomi's smartphone shipments in the fourth quarter of 2023 saw a 23% increase, reaching 40.7 million units. The company's AIoT platform connects over 654.5 million smart devices, excluding smartphones, tablets, and laptops. For more detailed figures and insights, check out Xiaomi statistics.

Oppo

Oppo has established itself as a leading smartphone manufacturer, capturing a 10% share of the global smartphone market in the first half of 2023 with 51.9 million shipments. In China, Oppo dominated with an 18% market share, making it the top-selling brand in the country for that period. By 2023, Oppo held the fourth spot in the worldwide mobile market, shipping almost 103.1 million units and capturing 8.8% of the industry's share. The company's success is also driven by its focus on innovative products like the Find X6 and Find N3 series, and its strong presence in the foldable smartphone market. In the third quarter of 2024, Oppo maintained a global market share of over 9%. For more detailed statistics, visit the Oppo statistics page.

Huawei

Huawei has reestablished its position as a top player in the global smartphone market, securing the third spot in Q2 2024 with a 6.3% market share, although slightly down from 6.9% in Q2 2023. In the Chinese market, Huawei returned to the top spot in Q1 2024, capturing a 17% market share by shipping 11.7 million smartphones, driven by the success of its Mate and Nova series. Despite global challenges, Huawei remains a significant force, with a strong presence in research and development, holding over 120,000 active patents and investing heavily in 5G core solutions. The company's HarmonyOS has also seen notable adoption, with 320 million active installations as of 2022. Huawei's global market share, though fluctuating, underscores its resilience and innovation in the smartphone industry. For more insights, visit Huawei's position in the Q2 2024 global smartphone market ranking.

Sony

Sony, although facing challenges, remains a notable player in the smartphone market, particularly with its Xperia series. In the first half of 2024, Sony held a 3.5% global market share, selling approximately 6 million smartphones and generating $2.5 billion in revenue, with the Xperia 1 V being a significant contributor to its success. For more detailed information on their products, you can explore the Sony Electronics smartphone lineup.

LG

LG, despite its recent exit from the smartphone market, has been recognized for its innovative features and unique designs, capturing a 1.5% global market share. The brand introduced industry-firsts such as the ultra-wide camera and modular smartphone design, earning a loyal customer base. In 2020, LG shipped 24.7 million devices, representing a 1.9% global market share. Although facing stiff competition, LG's commitment to innovation and quality has been noteworthy. However, its market share is expected to be redistributed among other players following its exit. For more insights on global smartphone brand market share, visit global smartphone brands market share statistics.

Vivo

Vivo has solidified its position as a leading smartphone manufacturer, particularly in the Chinese market, where it maintained a 19% market share in Q3 2024. The brand's success is attributed to its diverse product portfolio, including new mid-range launches that boosted both offline and online sales. Vivo's shipments surged 25% year on year to 13.0 million units in Q3 2024, reflecting its strong market presence. With an annual production capacity of nearly 200 million units, Vivo serves over 400 million users in more than 60 countries. The company's commitment to innovation, as seen in its 5G research and development centers and partnerships like the "vivo-Zeiss Joint Imaging Laboratory," further enhances its market standing. For more detailed insights, visit the Canalys report on China's smartphone market for Q3 2024.