Top Roku TV Brands: TCL, Hisense, and Sharp.

Roku TVs have become immensely popular for their easy integration with streaming services and user-friendly interface, making them a favorite choice for many households. With the growing demand, numerous brands have entered the market, offering a range of options varying in features, sizes, and price points. From affordable models with decent quality to high-end options boasting the latest in picture and sound enhancements, there's something for everyone. To explore the top brands that offer the best Roku TV experience, take a look at the authoritative list below.

Illustration of roku tv

Best brands of roku tv in 2025

TCL

TCL is a prominent producer of Roku TVs, offering a seamless integration of Roku's streaming capabilities with its own high-quality display technology. In the North American market, while Roku devices lead with a 37% share of open programmatic CTV ads, TCL TVs equipped with Roku technology contribute significantly to this dominance. Despite Roku's 29% year-over-year decline in market share, TCL's partnership ensures users access to thousands of streaming channels and features like 4K Ultra HD and HDR. TCL's commitment to innovation is evident in its user-friendly setup and advanced features such as the Roku 4K Spotlight channel. The combination of TCL's hardware and Roku's software makes their TVs a popular choice for streaming enthusiasts. For a detailed overview of their product offerings, you can refer to the TCL Roku TV User Guide.

Hisense

Hisense has established itself as a leading producer of Roku TVs, leveraging its global market presence and innovative technologies. As of 2024, Hisense-branded TVs hold a 14.12% share of the global TV shipment market, ranking second worldwide, and dominate the market for 100-inch and larger TVs with a 58.5% global share. The company's high-end TV shipments, particularly mini-LED TVs, have seen significant growth, with a 69% increase in mini-LED TV shipments and a 62.34% surge in sales of 85-inch and larger smart display terminals. Hisense's commitment to quality and innovation is evident in its top market shares in countries like Australia and South Africa, and its second position in Canada and Mexico. The integration of Roku's user-friendly interface further enhances the appeal of Hisense TVs.

Sharp

Sharp is a notable brand in the production of Roku TVs, although it is not the primary manufacturer of Roku devices. Roku devices, including those from Sharp, dominate the North American CTV streaming device market, with Roku holding a 37% share of open programmatic ads in Q3 2024, despite a 29% year-over-year decline.

Philips

Philips is a notable producer of Roku TVs, offering a simpler and smarter way to enjoy entertainment through its integrated Roku TV OS. In 2024, Roku maintains a significant market share, with 37% of the North American CTV streaming device market, and its OS is used by various brands, including Philips, to provide seamless streaming experiences. The global smart TV operating system market, where Roku TV OS holds a 6.4% share, is highly competitive and growing rapidly. Philips Roku TVs benefit from Roku's strong market presence and the user-friendly interface of the Roku TV OS. This collaboration enhances the viewing experience for consumers, making Philips Roku TVs a popular choice.

RCA

RCA, although not the primary brand associated with Roku devices, is sometimes mentioned in the context of smart TVs that can integrate Roku's operating system. However, the dominant players in the Roku device market are Roku itself, followed by other brands like Samsung, Amazon Fire TV, Apple TV, and LG. As of Q3 2024, Roku maintains a 37% share of the open programmatic CTV ads in North America, despite a 29% year-over-year decline. For more details on Roku's products and market strategies, visit their official website: Roku's official site.

JVC

JVC, in partnership with Roku, has established itself as a prominent producer of Roku TVs, offering users a seamless streaming experience. As of 2024, Roku, the operating system used in JVC Roku TVs, maintains a 37% share of the North American connected TV (CTV) streaming device market and a significant presence globally with over 85 million households using its services. JVC Roku TVs integrate Roku's advanced features, such as the ability to connect headphones directly to the Roku remote, enhancing user convenience. The partnership has contributed to Roku's strong market position, with the company reporting over 80 million customer accounts globally by the start of 2024. This collaboration highlights JVC's commitment to delivering high-quality, user-friendly streaming solutions.

Element

Element Electronics is a notable producer of Roku TVs, offering high-quality devices such as the Element 55" 4K UHD Partial Sun Outdoor Roku TV, which features a tempered, anti-glare screen and IP55 rated weather protection, allowing operation in temperatures from -4°F to 104°F. This TV provides a premium viewing experience with HDR10 and 4K resolution, and it integrates seamlessly with the Roku platform, offering access to over 500,000 movies and TV episodes. As of 2021, Roku's operating system, which Element TVs utilize, surpassed Samsung as the No. 1 supplier of smart TV operating system software in the U.S. and Canada, with 38% of smart TVs in the U.S. and 31% in Canada powered by Roku OS. Element's Roku TVs also support smart home integration with Apple Home, Google Home, and Amazon Alexa.

Sanyo

There is no mention of Sanyo as a producer of Roku TVs in the provided sources. Sanyo is not associated with the production or market share of Roku devices. Roku's dominance in the North American CTV market is attributed to its own platform, with a 37% share of open programmatic ads in Q3 2024, followed by other brands like Samsung, Amazon, Apple, and LG.

Hitachi

Hitachi, as one of the prominent brands partnering with Roku, has contributed significantly to the success of Roku TV. By 2016, Roku TVs, including those from Hitachi, accounted for 13% of all U.S. smart TV sales, translating to one out of eight smart TV purchases in the U.S. Hitachi's integration with Roku OS has provided consumers with a simple and elegant smart TV experience, featuring access to over 450,000 movies and TV episodes through 4,500 streaming channels. This collaboration has been a key factor in Roku's dominance in the North American CTV streaming device market. As of 2016, there were 100 Roku TV models available in the North American market, including several from Hitachi. You can find more details about this collaboration in the article 'Roku Sees Record Growth for Roku TV Program'.

Westinghouse

Westinghouse Electronics is a notable partner in the Roku TV licensing program, leveraging Roku's hardware reference design and Roku OS to deliver high-quality HD and 4K Westinghouse Roku TV models since 2019. This partnership allows Westinghouse to offer smart TVs with access to over 500,000 movies and TV episodes via thousands of free or paid channels, enhancing the viewing experience with automatic software updates and integration with various smart home devices. Roku's dominance in the connected TV market, with a 37% share in North America as of 2024, underscores the reliability and popularity of the Roku OS used in Westinghouse TVs.