Top Electric Toothbrush Brands: Elevate Your Oral Care Game

Electric toothbrushes have revolutionized oral hygiene by providing more efficient and effective cleaning than traditional manual toothbrushes. As the market continues to grow, several brands have distinguished themselves through innovative features, long battery life, and superior cleaning technology. Among the top contenders, brands such as Philips Sonicare, Oral-B, Waterpik, and Quip have received praise from both dental professionals and consumers alike for their advanced functionalities and user-friendly designs. If you're looking to upgrade your dental care routine, check out our comprehensive list of the best electric toothbrush brands below.

Illustration of electric toothbrush

Best brands of electric toothbrush in 2025

Philips Sonicare

Philips Sonicare is a leading brand in the electric toothbrush market, holding 28% of the global market share as of 2023. Known for its clinically proven benefits and superior technology, Sonicare toothbrushes deliver up to 62,000 brush strokes per minute, ensuring effective plaque removal. In the rechargeable toothbrush segment, Sonicare has historically dominated with a market share as high as 64% in the past. The brand's products are favored by dental professionals, with 64% of them personally using Sonicare toothbrushes. Philips Sonicare's commitment to innovation and oral health has driven its growth and consumer preference.

Oral-B

Oral-B is a leading brand in the electric toothbrush market, holding a significant 35% of the global market share as of 2023. Known for its innovative technologies, such as the oscillating-rotating brushhead, Oral-B's products have been proven to be more effective in plaque removal and maintaining gingival health compared to manual toothbrushes. The brand's rechargeable models, which account for a substantial portion of sales, offer long-term cost savings and environmental benefits. Oral-B's advanced features, including Bluetooth connectivity and various brushing modes, enhance user compliance and personalized oral care. With a strong presence in North America, which dominates the global electric toothbrush revenue, Oral-B continues to drive market growth.

Quip

Quip is a leading brand in the electric toothbrush market, known for its innovative and user-friendly products. It has seen significant growth, with a 116% increase in site conversion between May 2018 and May 2019, and it attracts a large portion of its traffic through direct and organic search, with 37% of traffic being direct and 27% from organic search. Quip's products are designed by dentists and designers, featuring sensitive sonic vibrations, a 2-minute timer, and a 3-month battery life using replaceable AAA batteries. The brand has also gained the American Dental Association's Seal of Acceptance and has over 1 million subscribers to its subscription-based service. Quip's strong digital strategy and affiliate marketing efforts have positioned it as a major competitor in the industry. For more information on their range of products, check out the Copper Metal Sonic Toothbrush by Quip.

Colgate

Colgate-Palmolive Company is a leading producer of electric toothbrushes, contributing significantly to the global market. In 2023, the global electric toothbrush market, which includes Colgate's offerings, was valued at USD 9 billion and is expected to reach USD 44 billion by 2032, growing at a CAGR of 20%. Colgate's innovative products, such as the Colgate Navigator toothbrush introduced in 52 countries in just 18 months, have driven market growth and increased the company's market leadership. The company's strong focus on new product development has resulted in a significant portion of its sales coming from products introduced in the last five years, with 40% of sales in 2002 attributed to such products. Colgate's commitment to oral care innovation continues to fuel its growth and market dominance. For more information, explore their electric toothbrushes.

Burst

Burst is a notable player in the electric toothbrush market, recognized for its high-quality and affordable products. The brand is part of the competitive landscape that includes major players like Oral-B and Philips Sonicare, which collectively hold over 60% of the global market share. Burst, along with other brands, contributes to the growing adoption of electric toothbrushes, with the US market alone expected to exceed $1370.5 million by 2033, growing at a CAGR of 4.17% from 2023 to 2033. The global electric toothbrush market, valued at $3.45 billion in 2024, is projected to reach $5.36 billion by 2034, indicating a strong demand for innovative dental care solutions. Burst's presence in this market highlights the increasing consumer preference for premium and effective oral hygiene products. For more information about their products, visit their website.

Foreo

Foreo is a leading brand in the electric toothbrush market, known for its innovative and high-quality products. The company is part of a market that was valued at USD 9 billion in 2023 and is expected to reach USD 44 billion by 2032, growing at a CAGR of 20%. Foreo's products, along with those of other key players like Colgate-Palmolive and Philips, dominate the market, with rechargeable electric toothbrushes, such as those offered by Foreo, accounting for a significant share due to their efficiency and eco-friendly attributes. The European market, where Foreo has a strong presence, is set to register the fastest CAGR due to increased oral health awareness and higher disposable income levels. Foreo's commitment to advanced technology and user-friendly designs has made it a preferred choice among consumers.

Gleem

The Gleem brand is recognized for its high-quality electric toothbrushes, which have garnered attention for their superior cleaning performance and user-friendly design. In lab tests, Gleem rechargeable toothbrushes have been evaluated on criteria such as cleaning performance, ease of use, battery performance, and noise levels, often receiving positive ratings for their efficiency in plaque removal and overall ease of use. While specific market share data for Gleem is not readily available, the brand benefits from the overall growth in the electric toothbrush market, which was valued at $3.2 billion in 2023 and is projected to grow to $3.4 billion in 2024. The increasing adoption of electric toothbrushes, with over 42% of consumers in the US opting for electric models, also supports the brand's potential for growth. Gleem's products are part of a broader market trend where rechargeable models account for 65% of total sales, indicating a preference for sustainable and efficient dental care solutions.

Waterpik

Waterpik is a renowned brand in the electric toothbrush market, known for its innovative and highly effective products. It is particularly famous for its water flossers and the Sonic-Fusion™ flossing toothbrush, which can remove up to 99.9% of plaque bacteria. Waterpik products are often recommended by dental professionals and are recognized for their performance, quality, and award-winning technology. In the broader electric toothbrush market, Waterpik competes with major brands like Oral-B and Philips Sonicare, which collectively hold over 60% of the market share. Despite this, Waterpik's unique offerings, such as its countertop and handheld water flossers, contribute significantly to the market's growth. For more information about their products, visit the Waterpik website.

Goby

Goby is a pioneering direct-to-consumer oral care brand that has revolutionized the market with its innovative, affordable, and subscription-based electric toothbrushes. Launched in October 2016, Goby has achieved remarkable success, including a 65% one-year subscriber retention rate and a 10x increase in active subscribers over 18 months. The brand's vertically integrated and digitally native approach ensures high-quality products and a seamless customer experience. Goby's subscription model automatically sends new brush heads every 2-3 months, aligning with dentist-recommended guidelines. This approach has not only enhanced customer satisfaction but also driven significant growth for the company. For more details about their products, explore their electric toothbrush kits.

Xiaomi

Xiaomi is a prominent player in the electric toothbrush market, known for its affordable and feature-rich products. The company has introduced budget-friendly electric toothbrush models that have gained significant popularity, especially in China and India, contributing to the rapid growth of the Asia-Pacific market. Xiaomi's electric toothbrushes, such as the Mi smart electric toothbrush, feature advanced technologies like Bluetooth connectivity and sonic motors with 31,000 vibrations per minute. The company's commitment to offering products with the best price-to-performance ratio has been a key factor in its success, with a net profit margin for its hardware business remaining under 1% as of 2020. Xiaomi's strong online presence and robust e-commerce strategy have also played a crucial role in driving sales. For an in-depth review, you can explore the Xiaomi Mi electric toothbrush review.