Top OLED TV Brands for Superior Viewing Experiences

As the television market continues to evolve, OLED TVs have surged in popularity due to their superior picture quality and intense colors. Offering unparalleled viewing experiences, several brands have established themselves as leaders in the OLED TV sector. With a focus on innovative technology, excellent customer service, and competitive pricing, these brands have consistently delivered top-tier products that capture the hearts of entertainment enthusiasts. To discover which brands have made the cut and why they stand out, read more below.

Illustration of oled tv

Best brands of oled tv in 2025

LG

LG Electronics stands as a paramount leader in the OLED TV market, having dominated the sector for 11 consecutive years with a remarkable 53% market share in shipments of OLED TVs in 2023. The company shipped over 3 million OLED TV units last year, and its ultra-large OLED TVs, particularly those 75 inches and above, saw a significant growth, accounting for nearly 25% of the entire OLED TV market. LG's OLED TVs are equipped with advanced AI processors, such as the a (Alpha) 11 AI processor, and feature the webOS smart TV platform for a personalized entertainment experience. In the super large OLED TV market of 70 inches and above, LG holds a market share of about 53%, solidifying its leadership in premium TV segments. For more detailed insights, visit LG's OLED dominance article.

Sony

Sony is a prominent player in the OLED TV market, holding a significant market share and demonstrating continuous innovation. In the first half of 2023, Sony maintained a 17.9% share in the global OLED TV market, following closely behind LG's 55.7% and Samsung's 18.3%. Sony's OLED TVs are renowned for their high-quality display, supplied by LG Display, which also provides panels to other major brands. Sony's dedication to sustainability and technological advancement is reflected in its products, aiming to fill the world with emotion through creativity and technology. The global OLED TV market, where Sony is a key participant, is anticipated to grow at a CAGR of 18% from 2024 to 2031. For more information, visit Sony's official website.

Panasonic

Panasonic is a renowned producer of OLED TVs, recognized for its high-quality displays and innovative technology. Despite a 10-year hiatus from the US market, Panasonic has recently re-entered with new OLED TV ranges, including the flagship Z95A MLA OLED, which features Fire TV integration. In Europe, Panasonic has maintained a strong presence in the OLED TV market, although its shipments declined by 23.3% in 2022 due to economic challenges. Panasonic's OLED TVs are highly regarded for their performance, and the company continues to innovate with technologies like MLA OLED. The return to the US market is expected to boost Panasonic's global presence in the premium TV segment. For more information, you can read the full article on FlatpanelsHD.

Philips

Philips is a significant player in the OLED TV market, known for its high-quality displays and innovative technology. In Europe, Philips holds an 11% sales share of OLED TVs, contributing to the growing dominance of OLED technology, which is expected to reach a 66% market share in the premium TV segment by next year. Philips' OLED TVs are appreciated for their vibrant colors, high energy efficiency, and superior contrast ratios. The brand's commitment to advanced display technologies, such as OLED and Mini-LED, was recently highlighted during the Innovation Festival Campaign in Asia Pacific. This campaign showcased Philips' high-performance monitors, further solidifying its position in the display technology market.

Vizio

Vizio is renowned as one of the top producers of OLED TVs, offering exceptional picture quality and innovative features. With its OLED 4K Smart TVs, Vizio delivers infinite contrast, ultra-color spectrum, and Dolby Vision HDR, enhancing the viewing experience. Despite a 3.28% decline in revenue to $1.68 billion in the last 12 months as of March 31, 2024, Vizio's advertising business has seen significant growth, with a 35% increase in ad revenue in the last quarter. Vizio's SmartCast platform boasts over 18 million active users and a 14% year-over-year increase in ARPU, contributing to its strong market presence. The company's commitment to innovation and value has earned it numerous awards, including Tom's Guide Best Value TV and CES Editors' Choice.

Hisense

Hisense has emerged as a significant player in the high-end TV market, particularly in the OLED and premium TV segments. As of Q3 2024, Hisense holds a 24% share of the global high-end TV market, second only to Samsung, and has seen a 102% year-on-year increase in Mini-LED TV shipments, surpassing OLED TV shipments. In the premium market, Hisense is now on par with LG at 18%, while TCL follows with 15%. Hisense's success is also marked by its dominance in the 100-inch TV market, where it is the world's largest manufacturer. The company's innovative products, such as its UX series of mini LED TVs and its first 8K television released in 2021, have contributed to its strong market position. For more information on their achievements, visit Hisense's newsroom.

Samsung

Samsung has solidified its position as a leading producer of OLED TVs, recording 1.01 million unit sales in 2023 and capturing a 22.7% market share in the OLED sector. This achievement is part of Samsung's 18-year streak as the global TV market leader, with a 30.1% overall market share in 2023. The company's OLED TV lineup is set to expand in 2024 with new models, including 42- and 48-inch OLED TVs, and an 83-inch WOLED model. Samsung also dominates the premium TV market, holding a 60.5% market share for TVs priced over $2,500 and a 33.9% share for TVs over 75 inches. This success underscores Samsung's commitment to advancing TV technology and offering exceptional picture quality.

B&O

Bang & Olufsen, a renowned luxury audio and video brand founded in 1925, has also made a significant impact in the OLED TV market. Although not the largest producer, B&O is recognized for its high-quality OLED TVs, often sourcing panels from leading manufacturers like LG Display. As of recent years, around two dozen global brands, including B&O, have entered the OLED TV market, contributing to the segment's growth. In the premium TV segment, OLED TVs have seen a significant rise, with LG Display supplying panels to many of these brands. B&O's inclusion in this market highlights the brand's commitment to innovation and premium home entertainment. For more information about their OLED TVs, visit Bang & Olufsen's official TV product page.

Skyworth

Skyworth is a leading producer of OLED TVs, known for its innovative and high-quality products. In July 2019, Skyworth's OLED TV sales accounted for over 61.8% of the OLED TV market, and by June 2020, the company held a 68.92% market share in OLED TV sales. Skyworth has been producing OLED TVs in partnership with LG Display since 2013 and has focused heavily on R&D, including AI-powered 8K chips to enhance image quality. The company's commitment to technology and innovation has positioned it as a major player in the OLED TV market. Skyworth's OLED TVs are praised for their fast response rate, wide viewing angles, high-contrast images, and richer colors.

Loewe

Loewe is a renowned brand in the OLED TV market, known for its high-quality and design-oriented products. The company, which has a rich history dating back to 1923, has recently introduced affordable OLED TVs in its We.See series and features advanced technologies like MLA OLED and Samsung's Tizen OS in its newer models. Loewe's commitment to premium design and innovation has been recognized, particularly with its launch of the first fully electronic television in 1931 and its continued innovation in the TV industry. Despite financial hardships, Loewe has managed to revitalize its brand and secure its future with significant investments and new product lines. In the growing OLED TV market, which saw an 80% growth last year, Loewe continues to be a significant player. For more details on Loewe's products, visit their dedicated page on FlatpanelsHD.