Top Earbud Brands That Redefine Your Audio Experience

In today's fast-paced world, earbuds have become an essential gadget for many on-the-go music lovers and professionals alike. With numerous brands competing in the market, choosing the right one can often be overwhelming. From impressive sound quality to cutting-edge noise cancellation features, some brands have managed to stand out by offering the best in comfort, design, and technology. To help you make an informed decision, we have compiled a list of the top brands for earbuds that are currently making waves in the tech world, which you can explore in detail below.

Illustration of earbuds

Best brands of earbuds in 2025

Apple

Apple remains the undisputed leader in the true wireless earbuds (TWS) market, holding a significant 22% market share in Q2 2024, nearly tripling Samsung's share and outpacing other competitors like Xiaomi. The company's AirPods have generated over $9 billion in revenue, surpassing the GDP of several countries and the brand value of major companies. Apple's dominance is further solidified by its 24% market share in Q1 2024, with shipments of TWS earphones increasing by 8% year-over-year. The AirPods have become a cultural phenomenon, with sales of nearly 60 million units in 2019 alone. Apple's innovative features, such as Voice Isolation and reduced gaming audio latency, continue to enhance the user experience.

Samsung

Samsung is a significant player in the true wireless earbuds (TWS) market, holding a market share of 7.8% in Q2 2024, although it trails behind Apple's 22% share. Despite this, Samsung has seen growth, particularly with the success of its Galaxy Buds Pro and Galaxy Buds 2, which helped increase its sales by 33% and boost its market share from 6.7% in 2020 to 7.2% by the end of 2021. Samsung's innovative products and strategic pricing have helped the company navigate the competitive TWS market. The brand continues to be a major contender, especially in the fast-growing segment of wireless earbuds. Samsung's efforts to add novel features and enhance user experience are key to its market presence.

Sony

Sony is a leading producer of earbuds, known for its innovative audio technology and commitment to sustainability. In the global smart personal audio market, Sony held a 3.7% market share in Q2 2024, with 4 million shipments. The company has recently introduced products like the INZONE Buds, which offer advanced features such as personalized sound and low latency, catering to the gaming community. Sony's sustainability initiatives include aiming for carbon neutrality by 2040 and achieving 35% renewable electricity usage ahead of its 2025 target. The brand's focus on quality, innovation, and environmental responsibility solidifies its position as a top choice in the earbuds market. For more information on their earbuds, visit Sony's official website.

Bose

Bose is a leading brand in the earbuds market, known for its high-quality and innovative products. In the true wireless stereo earbuds market, Bose is among the key players, contributing to the sector's significant growth, with the market expected to reach USD 563.2 billion by 2030 at a CAGR of 34.9% from 2022 to 2030. Bose's products, such as the Bose Frames, combine stylish design with advanced audio technology, offering features like gesture control and up to 3.5 hours of music playback. The brand's strong presence in North America and Europe, where it competes with other major players like Apple and Sony, underscores its market influence. With continuous innovations and a focus on user experience, Bose remains a top choice for consumers seeking premium earbuds.

Jabra

Jabra, although exiting the consumer audio market, remains a renowned producer of high-quality earbuds and headsets, particularly in the B2B sector. They hold around 50% of the global market share in professional headsets and nearly 60% in professional speakers, as per Frost & Sullivan reports. Their Evolve2 series is highly praised for its superior comfort, sound quality, and advanced features like beamforming microphones and active noise cancellation. Despite their consumer market exit, Jabra continues to service and support existing customers for several years, and their products are widely used by over 80% of the Global Fortune 500 companies. For more details, visit their official website.

Sennheiser

Sennheiser is renowned as one of the top producers of high-quality earbuds and headphones, particularly excelling in the professional audio market. In 2022, the company generated sales of 467.7 million euros from its professional audio solutions, marking a 26% increase from the previous year. Sennheiser's focus on professional audio has led to significant growth, with the Americas region showing a 41.1% increase in sales to 177.8 million euros in 2022. The company is also known for its commitment to build quality, comfort, and longevity, as seen in models like the HD 569, which is praised for its smooth treble and reasonable bass and midrange response. With a strong presence in various regions, including a 22.2% growth in EMEA in 2023, Sennheiser continues to solidify its position in the audio industry. Check out detailed reviews of Sennheiser headphones for more insights into their product performance.

Anker Soundcore

Anker's Soundcore brand is renowned for producing high-quality, feature-rich earbuds that cater to various consumer needs. The Soundcore Space A40 Truly Wireless earbuds, for instance, stand out with their adaptive active noise cancelling (ANC) system, multi-device pairing, and support for LDAC codec for Hi-Res audio, making them a top choice despite some limitations like poor mic recording quality. These earbuds offer over eight hours of continuous playback with ANC on and an additional four charges from the carrying case. Anker's focus on affordability and innovation has made their products competitive in the market, often undercutting premium brands while providing similar features. The brand's products are available at several price points, making them accessible to a wide range of consumers. For more information, you can visit their product reviews on RTINGS.

Beats by Dre

Beats by Dre, founded in 2006 by Dr. Dre and Jimmy Iovine, has established itself as a leading brand in the premium audio market. By 2011, Beats held a 64% market share in the U.S. for headphones priced over $100 and was valued at $1 billion by September 2013. The brand saw explosive growth in Q1 2022, with a 553% year-on-year increase in demand for its Beats Studio Buds and Beats Fit Pro earphones, contributing significantly to Apple's 31.8% global share in the true wireless earphones market. Beats' success is attributed to its ability to target a broad audience, including both iPhone and Android users, and its effective marketing strategies. The brand was acquired by Apple Inc. in July 2014 for $3 billion. For more information, visit the official Beats by Dre website.

JBL

JBL, a renowned brand under Harman International and a subsidiary of Samsung Electronics, has cemented its position as a leading producer of earbuds and headphones, having sold 200 million units of its headphone categories since 2016. The brand has seen significant growth, particularly driven by trends such as increased music streaming, gaming, and home-based work, resulting in a market growth forecast of 17.6% CAGR between now and 2028. JBL has surpassed Sony in volume share in the headphone market, making it the #1 audio brand in volume and #2 after Apple. Known for its high-quality audio products, JBL offers a wide range of headphones, including true wireless earbuds and noise-cancelling models. The brand's success is further highlighted by its dominance in the global audio market.

Google Pixel Buds

Google Pixel Buds have established themselves as a top contender in the earbuds market, with significant advancements in design and technology. The latest Pixel Buds Pro 2, introduced in August 2024, feature a custom-designed Tensor A1 chip, enhancing audio performance and active noise cancellation, which is twice as strong as the previous generation. The Pixel Buds Pro, launched in July 2022, were well-received for their premium features and comfort. Google's commitment to innovation is evident in the continuous improvement of their earbuds, making them a preferred choice for many users. The Pixel Buds series has seen multiple generations, each offering unique features such as hands-free Google Assistant activation and improved fit designs.