Top Earbud Champions: The Best True Wireless Brands Reigning Supreme

In the ever-evolving world of audio technology, true wireless earbuds have emerged as a must-have accessory for music lovers and tech enthusiasts alike. With numerous options available in the market, consumers are often left wondering which brands truly stand out in terms of sound quality, battery life, and overall value. Whether you prioritize noise cancellation, ergonomic design, or seamless connectivity, the leading names in this niche have something to cater to every need and preference. Join us as we explore and highlight the best brands that have set the benchmark in the true wireless earbuds segment.

Illustration of true wireless earbuds

Best brands of true wireless earbuds in 2025

Sony

Sony is a leading producer of true wireless earbuds, particularly renowned for its Sony WF-1000XM3 model, which excels in active noise cancellation and sound quality. Sony's technology, such as the QN1e chip, ensures robust noise cancellation and stable Bluetooth connectivity, even in crowded urban environments. The Sony WF-1000XM3 offers up to 6 hours of listening time with noise cancellation on and 8 hours with it off, with the charging case providing an additional 24 hours of use. Despite Apple's dominance in the market, with a 17% market share as of Q3 2024, Sony's products are highly competitive and favored for their superior noise cancellation and audio quality. Sony's commitment to innovation and quality has solidified its position as a top contender in the true wireless stereo earbuds market.

Apple

Apple remains the undisputed leader in the true wireless stereo (TWS) earbuds market, maintaining a significant market share of 24% in Q1 2024 and nearly tripling the market share of its closest competitor, Xiaomi. In 2023, Apple sold 75 million AirPods, generating an estimated $10 billion in revenue from this segment alone. The company's dominance is further solidified by its strategic use of brands like Beats and JBL to enhance consumer connections. Apple's AirPods have become a mainstream accessory, with sales figures that surpass the GDP of some entire countries. The company continues to innovate, with new features and patents, such as a display in the AirPods case, to stay ahead in the market.

Samsung

Samsung remains a significant player in the true wireless earbuds (TWS) market, though it trails behind Apple. In Q2 2024, Samsung held a market share of 7.8%, which is nearly a third of Apple's 22% share. Despite this, Samsung has a strong presence globally, with its smartphones and other electronics contributing to its overall market influence. In the TWS segment, Samsung's products are known for their competitive pricing and innovative features, helping the brand maintain its position among top vendors like Apple and Xiaomi. Samsung's market share, although lower than Apple's, reflects its ongoing efforts to innovate and compete in the rapidly growing TWS market. For more insights, you can read the full analysis on Apple's leadership in the TWS market.

Bose

Bose, a pioneering brand in the audio industry, has established itself as a leader in the true wireless earbuds market, renowned for its innovative noise-cancelling technology and high-quality sound. In 2023, Bose, along with other key companies like Belkin and Skullcandy, held a combined market share of 10%-15% in the true wireless stereo earbuds market. Bose's commitment to delivering pristine sound experiences has made its products a preferred choice for consumers, particularly with advancements in technologies like Active Noise Cancellation (ANC) and Hi-Res audio. The company's strategic expansion into new product lines, such as automotive sound systems and wireless headphones, has further solidified its market position. With the global true wireless stereo earbuds market projected to grow at a CAGR of over 15.4% from 2024 to 2032, Bose is well-positioned to continue its dominance.

Jabra

Jabra, although exiting the consumer earbuds market, has been a notable producer of true wireless earbuds, particularly with its Elite and Evolve series. The company held a significant presence in the market, but struggled to compete with brands like Apple, Bose, and Sony. Despite this, Jabra's Elite series, such as the Elite 8 Active and Elite 10, featured advanced technologies like LE Audio and six-microphone call technology for enhanced call performance. However, the competitive landscape and high investment requirements led to Jabra's decision to focus on more lucrative segments like enterprise and gaming.

Sennheiser

Sennheiser is renowned as one of the top producers of true wireless earbuds, known for their high-quality sound and innovative features. The company, which has been divided into consumer and professional divisions since its acquisition by Sonova, offers a wide range of true wireless earbuds, including the Sennheiser Momentum series, which is highly praised for its immersive soundstage and comfortable fit. For instance, the Sennheiser Momentum Sport, a Bluetooth true wireless earbud with Active Noise Cancellation, stands out for its great sound, comfortable design, and additional features like heart rate and body temperature monitoring. Sennheiser's products are well-reputed among musicians and audiophiles, and their market presence is significant, contributing to the global true wireless earbuds market that is expected to grow at a CAGR of 25.2% from 2024 to 2031.

Anker

Anker, through its Soundcore brand, has established itself as a formidable producer of true wireless earbuds, offering a range of products that cater to various consumer needs. Known for their budget-friendly yet feature-rich earbuds, Soundcore models like the Space A40 and R50i NC boast advanced features such as active noise cancellation, long battery life, and customizable sound profiles. These earbuds often undercut the competition in price while delivering premium features, making them a popular choice among consumers. With a focus on affordability and quality, Soundcore has managed to carve out a significant market share, particularly in the middle and low pricing ranges. Their products are available at multiple price points, ensuring there is something for every consumer. For more details on Anker's true wireless earbuds, visit the dedicated review page.

Google

Google's Pixel Buds, particularly the Pixel Buds Pro and the latest Pixel Buds Pro 2, have established the brand as a significant player in the true wireless earbuds market. The Pixel Buds Pro 2, powered by the Tensor A1 chip, offer enhanced noise cancellation, improved comfort, and advanced AI features like Gemini, making them a competitive choice. Despite some fluctuations, Google's Pixel phones have shown growth in the US market, reaching a 4.6% market share in 2023, indicating a rising demand for Google's products. The Pixel Buds Pro 2 are 24% lighter and 27% smaller than their predecessors, designed for maximum comfort and secure fit based on 45 million data points from ear scans. These advancements reflect Google's commitment to innovation and user satisfaction.

Bang & Olufsen

Bang & Olufsen is renowned for producing high-quality true wireless earbuds, known for their exceptional sound fidelity, comfortable design, and advanced features like active noise cancellation. The brand's H9i model, for instance, stands out for its superior audio quality and longevity, using non-proprietary batteries that can be replaced by the user, ensuring the headphones remain functional even if the company stops supporting them. Bang & Olufsen's products are built to last, reflecting the brand's nearly 100-year history of craftsmanship and innovation. Their wireless earbuds offer a seamless listening experience, making them a favorite among audiophiles and everyday users alike. With a focus on both form and function, Bang & Olufsen continues to be a significant player in the true wireless earbuds market.

JBL

JBL, a renowned brand under Harman International, a subsidiary of Samsung Electronics, has cemented its position as a leading producer of true wireless earbuds. Since 2016, JBL has achieved a significant milestone by selling 200 million units of its headphone categories, including true wireless earbuds, which underscores its dominance in the market. The brand's success is driven by its ability to meet high global demand for high-quality audio, particularly boosted by trends such as increased HD music streaming and home-based work during the pandemic. JBL's headphones division has even surpassed Sony in volume share, making it the #1 audio brand in volume in the overall headphone market, second only to Apple in the premium segment. For more details, visit the official news release.