Top-Rated E-Cigarette Brands to Try in 2023

In recent years, the popularity of e-cigarettes has surged, providing smokers with a compelling alternative to traditional cigarettes. As a result, numerous brands have emerged, each offering unique features and flavors to cater to diverse preferences. From sleek designs to advanced technology, these brands strive to enhance the vaping experience while addressing health concerns associated with smoking. To discover the top e-cigarette brands currently making waves in the market and what makes them stand out, read on below.

Illustration of e cigarette

Best brands of e cigarette in 2025

JUUL

JUUL, introduced to the U.S. e-cigarette market in 2015 by Pax Labs, quickly became a market leader, capturing approximately 40% of the e-cigarette retail market share by the end of 2017. Its innovative design, youth-friendly flavors, and high nicotine content made it particularly appealing to teens and young adults, with 8% of American youth and young adults using JUUL in 2017. By 2018, JUUL accounted for about 70% of e-cigarette dollar sales, and its popularity led to a 78% increase in e-cigarette use among high schoolers from 2017 to 2018. Altria Group acquired a 35% stake in JUUL in 2018, further solidifying its market presence. Despite regulatory actions, JUUL remained a significant player, holding around 28% of the e-cigarette market share in 2023. For more information, visit their official website.

Vuse

Vuse, owned by British American Tobacco subsidiary R.J. Reynolds, has emerged as the leading e-cigarette brand in the United States, capturing a market share of 42.2% as of recent reports. In 2022, Vuse maintained global vapour value share leadership with a 35.9% market share, up 250 basis points from 2021. The brand's popularity is driven by products like Vuse Alto, which have contributed to industry-leading consumer acquisition, reaching 10 million consumers. Vuse products have been recognized for having 99% fewer toxicants than traditional cigarettes, based on emissions testing. The brand continues to grow, surpassing Juul, which held a 74.6% market share in 2019 but has since declined to around 24%. For more details on their offerings, visit the official Vuse website.

Blu

Blu is a prominent brand in the e-cigarette market, owned by Imperial Brands and produced by Fontem Ventures. Introduced in 2009, Blu offers a wide range of rechargeable and disposable e-cigarettes with various flavored and unflavored liquids. By 2015, Blu was the second most popular e-cigarette brand in the US, capturing 23.6% of the market in terms of dollar sales and 17.3% in unit sales. Blu has a significant global presence, with products available in several countries including the United States, the United Kingdom, and Spain. The brand has also been a leader in e-cigarette advertising, with over 75% of the entire e-cigarette advertising expenses in 2012 attributed to Blu. You can find more information about their products on their official website.

SMOK

The SMOK brand, although facing regulatory challenges, has been a significant player in the e-cigarette market. As of 2023, SMOK was the sixth most commonly reported brand among current youth e-cigarette users, with 11.3% of middle and high school students reporting past 30-day use of SMOK products. However, the FDA issued marketing denial orders for 22 SMOK brand e-cigarette products in January 2024 due to insufficient evidence to demonstrate public health protection. Despite this, SMOK products have been popular, particularly among youth, highlighting the brand's impact on the market. The denial orders require retailers to remove these products from store shelves to comply with FDA regulations. For more detailed information, please visit the FDA marketing denial orders update.

Vaporesso

Vaporesso is a leading brand in the e-cigarette market, known for its innovative and high-quality vape products. The company has consistently created iconic devices such as the Renova Zero, Luxe S, and Gen S, which have gained significant popularity among vapers. Vaporesso's products are part of the rechargeable segment, which is expected to dominate over 45% of the e-cigarette market share by 2037 due to their affordability and non-toxic components. The brand's wide range of customization options, including temperature control and nicotine dosages, has contributed to its success. As of 2023, Vaporesso is among the top brands in the market, recognized for its contribution to the growing e-cigarette industry.

Aspire

Aspire, a notable brand in the e-cigarette market, has been a significant player since its inception. Acquired by British American Tobacco (BAT) as part of its Ten Motive brands, Aspire has contributed to BAT's market share, which was less than 5% globally between 2017 and 2018 but saw growth post-acquisition. Aspire's products are known for their quality and innovation, appealing to a wide range of consumers. The brand operates within a market that is expected to grow substantially, with the global e-cigarette market projected to reach USD 46.98 billion by 2030 from USD 18.32 billion in 2022, at a CAGR of 12.49%. Aspire's presence in this booming market underscores its importance as a reliable and popular e-cigarette producer.

GeekVape

GeekVape is renowned as one of the top producers in the e-cigarette market, known for its innovative and high-quality products. Since its inception, GeekVape has garnered a significant market share, particularly with its rechargeable devices which are expected to dominate over 45% of the market by 2037. The brand's focus on non-toxic components and user-friendly designs has contributed to its popularity, aligning with the growing trend of switching from traditional cigarettes to rechargeable vaping, which is considered less dangerous for smokers. GeekVape's products are widely available through retail shops and online channels, with major retailers like Tesco, Walmart, and Target contributing to their distribution. The global e-cigarette market, which includes brands like GeekVape, is projected to grow significantly, with a market size expected to reach USD 72.36 billion by 2032 at a CAGR of 11.16%.

Voopoo

Voopoo is a highly regarded brand in the e-cigarette industry, known for its innovative and high-quality vaping products. Founded in 2014, Voopoo has quickly gained popularity among vapers for its reliable and feature-rich devices. The brand is particularly famous for its Drag series, which has received positive reviews for its performance and design. Voopoo's products are widely available in retail stores and online, contributing to the growing e-cigarette market that is expected to reach USD 1.12 trillion by 2037. With a strong focus on user experience and safety, Voopoo continues to be a favorite among both beginners and experienced vapers. For more information, visit Voopoo's official website.

Suorin

Suorin is a pioneering brand in the e-cigarette industry, known for its innovative and user-friendly pod systems. Since its launch in 2016, Suorin has sold over 40 million units and holds 194 patents, with its products available in over 100,000 physical vape stores and 90 countries worldwide. The brand's flagship product, the Suorin Air, introduced a card-like design and refillable pod system, setting a new standard for portability and ease of use. Suorin's products, such as the Suorin Air and Suorin Edge, have maintained their popularity, and according to the 2023 National Youth Tobacco Survey, 3.8% of middle and high school students who used e-cigarettes reported using Suorin brand products. For more information about the history of Suorin, you can visit The Vape Mall's blog.

Innokin

Innokin is a leading global vape brand and manufacturer, renowned for combining innovation, design, and quality to create top-tier e-cigarettes and advanced vapes since 2011. The company's products, such as the ArcFire Vape Pod and the ENDURA S1 Refillable Vape Pod, reflect their commitment to excellence. Innokin's market presence is significant, contributing to the global e-cigarette kits market, which is projected to grow at a CAGR of 16.5% from 2024 to 2031, reaching USD 77.81 billion by 2031. Their products cater to various user needs, from beginners to experienced vapers, ensuring a wide market appeal. Innokin's continuous innovation and high-quality products have solidified its position as a trusted brand in the vaping industry. For more information about their products, visit the Innokin website.