In an increasingly wireless world, Bluetooth earphones have become a necessity for many, offering convenience and quality sound without the hassle of tangled wires. From audiophile-grade options to affordable everyday pairs, the market is flooded with a myriad of choices appealing to different preferences and budgets. Top brands have emerged as leaders in this space, setting standards with their innovative products that blend style, performance, and durability. To discover which brands stand out in providing exceptional Bluetooth earphones tailored to various needs, continue reading below.
Illustration of bluetooth earphones
Best brands of bluetooth earphones in 2025
Sony
Sony is one of the leading producers of Bluetooth earphones, renowned for its high-fidelity audio and cutting-edge noise cancellation technologies. In 2023, Sony's over-ear headphones dominated the market with a 47.9% share, highlighting their superior sound quality and noise cancellation capabilities. Sony's Bluetooth models are highly regarded for their versatile performance and compatibility with the Sony | Headphones Connect app, which offers customization features like EQ and button mapping. The brand's extensive lineup includes products suited for diverse needs, from noise-cancelling over-ears to sports-oriented earbuds. Sony's commitment to innovation and quality has solidified its position among premium users. For further insights into Sony's best headphone models, you can explore the rtings website.
Bose
Bose is a leading brand in the Bluetooth earphones market, known for its high-quality audio products and innovative technology. In 2023, Bose held a 12.5% market share in the U.S. headphones market, making it the third-largest brand in the country. The company is renowned for its noise-canceling headphones and premium speakers, with notable releases such as the QuietComfort 50 SE in 2023, which boasts improved sound quality and longer battery life. Bose operates globally, with a presence in over 25 countries and nearly 6,000 employees worldwide. The company's commitment to sustainability, such as aiming to cut its carbon and energy emissions by 42% by 2030, further solidifies its position in the market. For more information, visit Bose's official website.
Jabra
Jabra, although exiting the consumer earphones market, has been renowned for its high-quality Bluetooth earphones, particularly in the professional audio sector where it holds around 50% market share in professional headsets worldwide and nearly 60% in professional speakers. The company's Elite series, including the recently released Elite 8 Active and Elite 10 Gen 2, featured advanced technologies like six-microphone call technology and AI-enhanced noise reduction. Despite its strong presence, Jabra has decided to focus on more lucrative segments such as its Hearing, Enterprise, and Gaming businesses due to the competitive nature of the consumer market.
Sennheiser
Sennheiser is renowned as one of the best producers of Bluetooth earphones, known for their high-quality sound and durable build. The company, originally established in Germany, has a wide range of products, including open-back headphones and wireless models, which are highly regarded by musicians and audiophiles. Sennheiser's Bluetooth headphones, such as the MOMENTUM 4 Wireless, offer a bass-rich sound and stylish, comfortable designs. The brand's commitment to innovation and quality has contributed to its strong presence in the market, with the global Bluetooth headphones market expected to grow significantly, driven by factors like the integration of advanced features and increasing smartphone adoption. For more detailed reviews, you can explore this comprehensive guide on top headphone brands.
Apple
Apple remains the leading producer of Bluetooth earphones, particularly in the True Wireless Stereo (TWS) market, with a significant market share. In Q1 2024, Apple maintained its top position with a 24% market share, triple that of the second-place vendor, Xiaomi, despite not releasing any new AirPods models. The AirPods have been a monumental success, with 75 million units sold in 2023 alone, contributing to a $10 billion revenue stream for Apple. Apple's dominance is further highlighted by its control of around 60% of the global wireless headphone market. The AirPods' success has also driven the overall wearable, home, and accessories revenue for Apple to $37 billion in 2023.
Samsung
Samsung has solidified its position as a leading producer of Bluetooth earphones, particularly with the success of the Galaxy Buds Pro and Galaxy Buds 2, which contributed to a 7.2% market share in the True Wireless Stereo (TWS) market in 2021, up from 6.7% in 2020. This growth was part of a broader 24% year-on-year increase in TWS sales and a 25% increase in value. Samsung also held a 17% market share in the over-$100 TWS segment in Q1 2021, narrowing the gap with Xiaomi and Apple. Discover more about Samsung's innovative audio technology with the Galaxy Buds collection on their website.
Anker
Anker, through its Soundcore brand, has established itself as a leading producer of Bluetooth earbuds, known for their premium sound quality, advanced features, and robust battery life. For instance, the Anker Soundcore Liberty 4 earbuds support Hi-Res codecs and 360-degree spatial audio, offering an immersive listening experience. In 2021, Anker achieved over $1 billion in sales on Amazon, with 54% of its revenue coming from the platform, highlighting its significant market presence. The company's focus on R&D, with 1,605 employees dedicated to research and development, ensures continuous innovation in their products. With a global revenue of over $2.41 billion in 2023, Anker's Soundcore brand continues to be a top choice for consumers seeking high-quality Bluetooth earbuds. Learn more about the best Anker earbuds.
Bang & Olufsen
Bang & Olufsen is renowned for producing some of the best Bluetooth earphones, particularly with their Beoplay EX model, which stands out for its exceptional sound quality, detailed and enveloping audio, and effective ANC performance. The Beoplay EX features 9.2mm Neodymium speaker drivers, supporting a frequency range of 20-20,000Hz and Bluetooth 5.2 connectivity. Despite being more expensive than some rivals, the earbuds justify their $399 price tag with superior audio and a luxurious design. The brand has also seen significant improvements in their ecommerce and customer experience, with a 60% increase in conversion rates and a 13% increase in average order value after implementing a new content platform. This commitment to both sound quality and customer experience solidifies Bang & Olufsen's position as a leader in the luxury audio market. For an in-depth analysis, you can read Bang & Olufsen Beoplay EX Review.
JBL
JBL, a renowned brand under Harman International, has cemented its position as a leading producer of Bluetooth earphones, having sold 200 million headphone units since 2016. The brand has surged in popularity, particularly driven by the pandemic-induced trends such as increased HD music streaming and home-based work. JBL has surpassed Sony in volume share in Q2, making it the #1 audio brand in volume in the overall headphone market and #2 after Apple in the premium segment. With a strong presence in the true wireless earbuds market, JBL continues to innovate, adding features like displays in earphone cases to enhance user interaction. The brand's exceptional quality and customer-centric approach have propelled it to significant market growth, with industry forecasts predicting a CAGR of 17.6% until 2028. For more details on JBL's milestone, visit their news release.
Beats by Dre
Beats by Dre, founded in 2006 by Dr. Dre and Jimmy Iovine, is a leading audio brand renowned for its premium consumer headphones, earphones, and speakers. Acquired by Apple Inc. in July 2014, Beats has maintained a significant market presence, particularly in the premium headphone segment. In the first quarter of 2022, Beats experienced explosive growth with a 553% year-on-year increase in shipments, reaching 2.4 million units, driven by the popularity of its Studio Buds and Fit Pro earphones. Despite some fluctuations, Beats has historically held a substantial market share, such as a 25% share in unit sales and 46% in dollar sales in the wireless headphone market as of 2016. This growth underscores Beats' ability to target a diverse user base, including both iPhone and Android users. For more information about the company, visit their official website.
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