In the quest for a clean and comfortable shave, choosing the right shaver can make all the difference. With an abundance of options available in the market, it can be overwhelming to select the perfect brand that balances efficiency, durability, and value for money. Among the top contenders, brands like Philips, Braun, Panasonic, and Remington have consistently emerged as favorites due to their innovative designs and user-friendly features. Ready to discover which shaver could be your next grooming companion? Read on to explore our curated list of the best shaver brands below.
Illustration of shaver
Best brands of shaver in 2025
Braun
Braun, a leading brand in the electric shavers market, is renowned for its high-quality and innovative products. As part of Procter & Gamble, Braun dominates the foil segment of the market, closely competing with Philips Norelco in rotary shavers and Panasonic in overall market share. The brand is expected to contribute significantly to the global electric shavers market, which is projected to grow from USD 20.52 billion in 2023 to USD 33.72 billion by 2030, with a CAGR of 6.9%. Braun's strong presence is particularly notable in North America, where it enjoys strong brand loyalty among consumers. The brand's continuous innovation in product features such as skin detecting technologies and waterproof capabilities further solidifies its market position. For more detailed insights, you can visit the electric shaver market report.
Philips Norelco
Philips Norelco is a leading brand in the electric shavers market, dominating the rotary shaver segment and holding a significant market share alongside Braun GmbH and Panasonic, with these three companies accounting for more than 60% of the U.S. market. Known for its innovative products, Philips Norelco released the OneBlade face and body electric shaver in 2018, which introduced a single-blade technology. The brand's Series 9000 Prestige, launched in 2018, is hailed as one of their best shavers to date, capable of shaving a 7-day beard. Philips Norelco's products are highly regarded for their comfort, close shaves, and advanced features such as wet/dry use and click-on trimmer attachments. The brand's commitment to product research and development helps it maintain a strong market presence. For detailed reviews, visit the Philips Norelco 6900 Review.
Panasonic
Panasonic is a leading brand in the shaver market, renowned for its advanced technology and innovative features such as multi-blade systems and flexible heads that adapt to facial contours, providing a close and comfortable shave. For the financial year ending March 2024, Panasonic reported net sales of USD 56.20 billion, with a 1.4% increase from the previous year. The company's electric shavers include automatic cleaning stations and sensors that adjust power based on stubble thickness, contributing to its strong market position. Panasonic is part of a highly competitive industry dominated by major companies, including Procter & Gamble, Spectrum Brands, and Philips Norelco. The global electric shaver market, where Panasonic is a key player, is expected to grow at a CAGR of 6.9% and reach USD 33.72 billion by 2030.
Remington
Remington, a division of Spectrum Brands, is a global leader in the personal care industry, particularly renowned for its innovative and affordable hair care and grooming products. In the hair care category, Remington was the #1 brand in hair straighteners and the #2 brand in hair appliances in the U.S. market for the fourth fiscal quarter of 2010, gaining 11 share points over competitors like Conair, CHI, and Revlon. Although the U.S. electric shavers market is dominated by Braun, Philips Norelco, and Panasonic, Remington remains a pioneer with a significant presence. The brand's commitment to research and development ensures it continues to offer top-quality personal care products. For more information, visit their official website.
Wahl
Wahl, a renowned brand in the shavers market, is celebrated for its high-quality and innovative products. As a key player, Wahl contributes significantly to the global shavers market, which is expected to grow at a CAGR of 6.7% from 2023 to 2033. Wahl's products, such as the 5-in-1 clipper blades, are highly regarded for their durability and performance, making them a favorite among professionals and consumers alike. The brand's commitment to product innovation and customer satisfaction has helped it maintain a strong presence in the market, particularly in North America, where the shavers market is projected to account for a 39.1% market share in 2024. With a long history of excellence, Wahl continues to be a trusted name in the personal grooming industry.
Andis
Andis is a renowned brand in the electric shaver market, celebrated for its commitment to quality and innovation over its 100-year history. Founded in 1922, Andis has remained family-owned and operated, driving industry advancements with products like the Master Clipper. The company is a major player in the global electric shavers market, which is expected to grow at various rates, such as a 3% CAGR from 2022 to 2030, according to some forecasts. Andis's dedication to excellence and customer satisfaction has made it a preferred choice among professionals and consumers alike. The company's involvement in community and nonprofit initiatives further solidifies its reputation as a leader in the industry. For more insights about their products, visit their official website.
Gillette
Gillette remains a dominant force in the global razor market, holding approximately 54% of the U.S. razor market share and a global market share of around 70%. The brand is recognized for its high loyalty among consumers, with 90% of male consumers in the U.S. showing loyalty to Gillette and 91% brand awareness. In the UK, Gillette accounts for 73% of retail value sales of razors and blades. Despite a drop from 70% market share in 2010, Gillette continues to innovate and maintain its strong position. The brand generates significant revenue, with cartridge razors contributing over 40% of the market share and a revenue of around $1.2 billion. For more detailed insights, visit the Gillette statistics page.
Harry's
Harry's has established itself as a significant player in the shaving market, recognized for its sleek and affordable razors. In 2019, Harry's led the U.S. razor market with a 9.8% share of total sales, demonstrating its strong appeal among consumers. The brand has expanded beyond online-only sales to traditional retailers, with over half of its sales now originating from brick-and-mortar stores. By 2021, Harry's blades accounted for 9.7% of the U.S. men's razor market, and its women's brand, Flamingo, held 3.9% of the women's market. Harry's continues to grow, entering new product categories such as haircare, deodorant, and pet care. For more information, visit Harry's official website.
Bevel
Bevel, a brand specializing in shaving products for men of color, stands out as one of the top performers in the men's grooming subscription market. In Q3 2021, Bevel customers spent an average of $73 per quarter, the highest among its competitors, with a 7% year-over-year increase in average quarterly sales per customer and a 46% increase compared to 2019. Bevel offers a range of products, including higher-priced bundles of razors, shaving products, hair care, body care, and beard care, which can be purchased individually or through a subscription. Despite lower customer retention rates, Bevel's focus on electric razors and trimmers contributes to its high sales per customer. The brand recently secured $10 million in Series C funding, further solidifying its position in the market. For more detailed information, visit their official website.
Skull Shaver
Skull Shaver is a leading brand in the electric head shaver market, renowned for its innovative and high-quality products. Founded in 2010 by veterans Neel Kulshreshtha and John Lyles, the company introduced the first electric shaver that allowed easy shaving of the entire head, including the back, in late 2012. Skull Shaver products, known under the brand Pitbull Shavers, are praised for their comfort, speed, and safety, with a significant male user base of 57.62% and a strong presence in countries like the United States, Canada, and Australia. The brand has been recognized by major media publications and has appeared in multiple Super Bowl TV commercials. With a growing global presence, Skull Shaver continues to innovate, contributing to the electric head shaver market's projected growth to $25.45 billion by 2028. For more information, visit their official website.
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