Top Alkaline Battery Brands for Long-lasting Power

Alkaline batteries are a staple in households and businesses alike, known for their reliability and long shelf life. When it comes to selecting the best brands, several key players consistently stand out in the market. From brands that pride themselves on innovation and sustainability to those that offer exceptional performance at a competitive price, the variety available can cater to different consumer needs. If you're curious to discover which brands top the list and why, be sure to check below for our comprehensive breakdown.

Illustration of alkaline batteries

Best brands of alkaline batteries in 2025

Duracell

Duracell, founded in the early 1940s, is a leading global manufacturer of high-performance alkaline batteries, with a significant market share following closely behind Energizer. Known for their commitment to innovation, they developed the first alkaline AA and AAA batteries and introduced the unique "POWERCHECK" feature. In 2016, Duracell generated 1.02 billion U.S. dollars in sales in the United States, and on average, 63 Duracell products are sold every second globally, making them a popular choice for powering various devices. Duracell batteries are also recommended by the world's largest device manufacturers for their long-lasting and reliable performance.

Energizer

Energizer, a leading alkaline battery manufacturer, has consistently delivered reliable power since 1896, capturing a significant market share of approximately 30% in recent years, with their batteries known for a long shelf life of up to 10 years; their innovative designs, like the Energizer MAX series, offer enhanced leakage protection; with a commitment to sustainability, Energizer is continuously working on more eco-friendly production. Find more information at: Energizer's website.

Panasonic

Panasonic, a leading global corporation with 90 years of experience in battery manufacturing since introducing their first dry battery in 1931, is recognized as one of the top producers of alkaline batteries, holding a significant market share alongside brands like Duracell and Energizer. Their AA batteries remain a popular choice, and they are committed to sustainable global development, providing long-lasting power for various devices and also offering a 10-year shelf life for their alkaline batteries.

Rayovac

Rayovac is a leading value brand in the alkaline battery market, offering competitive performance at a lower price point, typically 10-15% less than competitors. Since 1996, Rayovac has achieved nearly a four-share point gain, with their AA batteries holding 46.2% of the alkaline battery market in 2024. Additionally, Rayovac stands as the world leader in hearing aid batteries with over 60% global market share and is the number-one selling rechargeable brand in the U.S. In 2001, Rayovac experienced a 10% increase in alkaline sales and a 27% increase in rechargeable battery sales compared to the previous year, demonstrating consistent growth in the market. For more details, visit Rayovac's website.

AmazonBasics

AmazonBasics has become a top choice for alkaline batteries, with a 4.5-star average rating from over 100,000 customer reviews, consistently delivering reliable power for everyday devices since their introduction in 2009, often outperforming other brands in independent tests for longevity and currently holding around 15% of the online battery market share, while providing a cost-effective option.

GP Batteries

GP Batteries, established in 1964, is a major global supplier, producing over 6 billion batteries annually, and has been the number one battery brand in Hong Kong for 17 consecutive years for alkaline sales between 2004-2020; furthermore, GP Batteries has received awards for its quality and sustainable practices, including a Gold Award for "Best Use of Sustainable Packaging" and a Bronze Medal in the EcoVadis sustainability assessment, scoring 70 points in the environment category. GP Batteries is known for its wide range of alkaline batteries, which are used in various electronic devices.

VARTA

VARTA, a leading European battery manufacturer with over 130 years of experience, produces high-quality alkaline batteries, including the Longlife Max Power and Longlife Power series, which offer a 5-6% performance upgrade since 2021 and a 10-year shelf life for AA and AAA sizes, holding a significant share in the alkaline battery market, which is projected to reach $22.8 billion by 2032 with a 3.6% CAGR. VARTA batteries are made in Germany, ensuring reliability and power. The brand offers a variety of alkaline batteries, including AA, AAA, C, D, and 9V sizes, catering to a wide range of devices, from toys to high-tech equipment, and alkaline batteries account for 60% of all primary battery sales in the UK.

Fujitsu

Fujitsu, a leading alkaline battery manufacturer, boasts a remarkable 98% customer satisfaction rate, with its premium batteries, first introduced in 1997, now holding a significant 15% market share globally due to their superior longevity and consistent power output, and are especially known to have a 10-year shelf life before use, making them a reliable option for all devices; learn more at Fujitsu's website.

Sony

Sony is a well-known brand that produces reliable alkaline batteries, with their AA batteries holding a significant market share, and they are often chosen for powering various devices, including remote controls and toys. Designed to provide long-lasting and consistent energy, some models can keep power for up to 10 years. While not the top market holder, they are a major player alongside brands like Energizer and Duracell in the competitive alkaline battery market, offering options such as the Stamina Platinum series.

Philips

Philips is a notable producer of alkaline batteries, recognized for their reliable power solutions in devices ranging from remote controls to toys, with their alkaline batteries offering up to 6 times better performance than average zinc carbon batteries, and a shelf life of up to 5 years. Although the alkaline battery market was valued at 9.26 billion USD in 2023, Philips maintains a strong position among other major players.