Top Pickup Truck Brands: Power, Reliability, and Style

The pickup truck market is teeming with options, making it a paradise for enthusiasts and those who rely on rugged vehicles for work or adventure. In recent years, manufacturers have continued to innovate, offering pickup trucks that excel in power, efficiency, and luxury features, catering to a wide array of needs and preferences. Whether you're seeking a reliable workhorse or a stylish cruiser for the city roads, there are numerous brands that have proven to be leaders in the industry. To guide you through the array of choices, we've compiled a comprehensive list of the best brands for pickup trucks below.

Illustration of pickup trucks

Best brands of pickup trucks in 2025

Ford

Ford remains a dominant force in the pickup truck market, with the F-Series being the best-selling vehicle nameplate in the country for 47 consecutive years. In 2023, Ford sold 750,789 F-Series trucks, representing a 14.8% increase from 2022. The F-Series includes models such as the F-150, F-150 Lightning, and heavier-duty trucks like the F-250 and F-350. Ford's truck sales accelerated in Q2 2023, with a 26.2% increase driven by the new Super Duty and improved inventory flow. The F-150 Lightning, in particular, saw a 54.7% sales increase in 2023 compared to the previous year. For more details on the Ford F-Series trucks, visit their official website.

Chevrolet

Chevrolet stands as a leading producer of pickup trucks, with the Silverado earning a 27% segment share in Q3 2023, a two percentage point increase year-over-year. Combined with the GMC Sierra, General Motors holds a commanding 41% segment share, outselling the Ford F-Series by over 30,000 units in the same period. The Chevrolet Silverado is the fastest-growing full-size pickup truck in the industry, with the Silverado HD recording its best first half in retail sales since 2007. In Q1 2024, Chevrolet sold 129,987 Silverado units, a 2.4% increase, while total GM sales (Silverado + Sierra) reached 198,584 units, up 2.3%. Chevrolet's commitment to quality, safety, and innovation has solidified its position as a top choice for full-size pickup trucks.

Ram

Ram is one of the leading brands in the pickup truck market, known for its robust sales and innovative models. In 2019, Ram saw an 18-percent increase in US pickup truck sales, reaching a record 703,023 units and surpassing Chevrolet to become the second-best selling truck brand in the US. The Ram 1500, in particular, has been a standout model, praised for its luxurious interior, advanced technology, and exceptional driving dynamics. Despite recent market shifts, Ram remains a dominant force, although Toyota's Tundra has recently surpassed Ram in market share as of 2024. Ram continues to innovate with new models like the 2025 Ram 1500 RHO, showcasing its commitment to off-road performance and technological advancements. For more information, visit Ram's official website.

GMC

GMC, a prominent brand under General Motors, has solidified its position as one of the top producers of pickup trucks, particularly with the GMC Sierra. In the third quarter of 2024, the GMC Sierra increased its sales nearly ten percent and its segment share by one percentage point to 14%, making it one of only two internal combustion trucks to gain market share. Combined with the Chevy Silverado, GM maintained a 37.7% segment share, outselling Ford and retaining the title of America's top seller of full-size pickups. GMC's truck sales have been a significant contributor to GM's overall market share, which reached a record 30.7% for trucks in the U.S. as of fiscal year 2023. The brand's success is also marked by strong commercial and fleet sales, with GMC delivering its best-ever first half retail market share in 2022.

Toyota

Toyota has emerged as a significant player in the pickup truck market, with the Tundra model gaining considerable traction. As of April 2024, the Toyota Tundra has achieved a market share of 15.3%, surpassing Ram's share, which is below 10%. This growth is attributed to the debut of the current generation Tundra in the 2022 model year, which has seen a 31.3% increase in sales since January 2024. Despite Ram having higher overall sales, Toyota's half-ton Tundra is closing the gap, especially with the upcoming update to the Ram 1500 in 2025. Toyota's reliability and long-lasting construction also make its trucks a popular choice.

Nissan

Nissan, although not the leading producer, has demonstrated significant growth in the pickup truck market, particularly with the Nissan Titan, which saw a 47% sales gain to 3,782 units in the third quarter of fiscal year 2024. The Nissan Frontier, a mid-size truck, also contributed to the brand’s performance, despite a 25% drop in sales for the Pathfinder. Nissan’s market share, however, remains relatively low at 4.76% for the Nissan brand. The company has raised incentives and observed a 4% decrease in average transaction price to $36,597. Nissan aims to retail 756,000 vehicles in the next fiscal year, targeting a 6.1% retail market share.

Honda

Honda, while not the leading producer of pickup trucks, has a notable presence in the market with its Ridgeline model. In 2023, Honda sold approximately 53,000 units of the Ridgeline, marking a slight increase from the 41,000 units sold in 2022. Although the Ridgeline does not dominate the full-size pickup segment, it holds a niche position with its unique features and reliability. Honda's market share in the North American car market, including trucks, was around 8.5% in 2023, with the Ridgeline contributing to this figure. The Ridgeline's sales growth reflects Honda's overall rebound in U.S. sales, with a 45% increase in total sales for the first quarter of the 2024 fiscal year.

Jeep

Jeep is a leading producer of pickup trucks, particularly notable for its Gladiator model, which has maintained a significant presence in the market. In 2022, Jeep sold 77,855 Gladiator units, although this number decreased to 27,326 in 2023 and further to 10,490 in the first eight months of 2024. Despite the decline, the Gladiator remains a popular choice for its off-road capabilities and versatility. Jeep's market share in the SUV segment in North America was approximately 12.5% in 2023, with a strong 30% share in the off-road vehicle segment. The brand continues to innovate with models like the Wrangler 4xe and Grand Cherokee 4xe, offering a blend of fuel efficiency and off-road capability. Discover more about Jeep's market trends and statistics through this comprehensive analysis.

Rivian

Rivian is a pioneering electric vehicle manufacturer that has made a significant impact in the pickup truck market since the introduction of its R1T model in 2021. The R1T boasts impressive specifications, including a 0-60 mph time of 3.0 seconds, a maximum range of 314 miles, and a towing capacity of up to 11,000 pounds. In 2023, Rivian achieved a notable market share of 0.30% in the U.S. automotive market, with sales of 47,203 units, representing a 244.57% year-over-year increase. The company's production and sales have been steadily increasing, despite facing challenges such as supply chain disruptions and production bottlenecks. Rivian's innovative approach, including its modular box system and advanced driving aids, positions it as a strong competitor in the electric pickup truck segment. To explore detailed Rivian R1T sales figures, visit their website.

Tesla

Tesla has emerged as a leading producer of electric pickup trucks, with the Cybertruck outselling the Ford F-150 Lightning in Q2 2024, achieving sales of 8,755 units compared to Ford's 7,902 units. Despite the Ford F-150 Lightning leading in year-to-date sales with 15,645 units, the Cybertruck's strong performance indicates a growing market share. Pickup trucks account for 17.6% of light vehicle sales in the U.S., making the Cybertruck a strategic entry into this significant market segment. With over 2 million reservations for the Cybertruck, Tesla is poised to continue its momentum in electric truck sales. The Cybertruck's success is part of Tesla's broader strategy to tap into the high-potential emissions savings in the pickup truck market. For more detailed insights, read the full report on Tesla's Cybertruck sales.