Top Toyota Brand Collaborations You Should Know About

Toyota has long been recognized as a leading automotive manufacturer, renowned for producing vehicles that emphasize reliability and fuel efficiency. Among the myriad of models and variants it offers, certain brands under its umbrella stand out for their distinctive appeal and exceptional performance. From the rugged durability of Toyota's own TRD (Toyota Racing Development) line, which enhances off-road experiences, to the luxurious elegance offered by Lexus, Toyota's luxury vehicle division, these sub-brands continue to capture the attention of automobile enthusiasts globally. Whether you're drawn to the hybrid innovations of the Prius family or the robust capabilities of the Hilux, discover the best Toyota brands below to find the perfect fit for your driving needs.

Illustration of Toyota

Best brands of Toyota in 2025

Toyota

Toyota solidified its position as the world's largest auto manufacturer in 2023, capturing a global market share of 10.7%. This dominance is evident in its sales, with over 2.2 million vehicles sold in the U.S. alone in 2023, marking a 6.6% increase from 2022. The Toyota Camry, RAV4, and Corolla are among the top-selling models, collectively accounting for about 10% of California's auto sales in 2021. Toyota models were the most popular vehicles in 14 U.S. states, with the RAV4 leading in 12 of those states. As of 2024, Toyota aims to sustain its growth momentum, targeting a revenue of $300 billion and a market share of 10.2%. For more detailed statistics about Toyota, visit Toyota statistics on Consumer Affairs.

Lexus

Lexus, as a luxury brand under Toyota, has consistently demonstrated exceptional reliability and performance, retaining the top spot overall in the industry with a score of 135 (PP100) in the J.D. Power 2024 U.S. Vehicle Dependability Study. More than half of the eligible Lexus models received segment awards, with models like the ES, IS, NX, and RX ranking in the Top 3 of their segments. Lexus also achieved its best-ever first-half sales in its 35-year history in 2024, with sales up 11.9% on a volume basis. The brand's commitment to quality is evident in its production system, as seen at the Miyata Lexus factory in Kyushu, Japan, which exports vehicles to 68 countries, with 65% going to North America. Lexus models have also been recognized for their reliability, with four models scoring above average in Consumer Reports' ratings. For more information on their accolades, visit the official Lexus press room.

Scion

Scion, introduced by Toyota in 2003, was a highly successful sub-brand aimed at attracting younger customers with its unique, affordable, and stylish vehicles. It achieved significant milestones, including selling over a million compact cars in the US and peaking at 173,000 sales in 2006. Notably, 78% of Scion customers were new to the Toyota brand, and 50% were under 35 years old. Despite its initial success, Scion's sales declined after 2006, leading to its discontinuation in September 2016. The brand's legacy continues through Toyota, with models like the Yaris iA, Corolla iM, and Toyota 86 transitioning to the Toyota lineup. For more detailed information on Scion's sales performance, visit the Scion brand sales figures.

Daihatsu

Daihatsu, as a wholly-owned subsidiary of Toyota since 2016, has been a crucial partner in enhancing Toyota's small car operations through a unified global strategy. Daihatsu's expertise in producing high-quality, affordable minivehicles has been instrumental, with the company producing 1.1 million vehicles in the first 10 months of 2023, nearly 40% of which were manufactured at overseas sites. This collaboration has allowed both companies to focus on their core competencies, contributing to sustainable growth and global competitiveness. The alliance, which began in 1967, has led to significant advancements in areas such as new car development, production subcontracting, and compliance with environmental and safety regulations. Daihatsu's contributions account for 7% of Toyota's total sales, highlighting its importance within the Toyota Group. For more details on this strategic partnership, visit the Toyota Global website.

Hino

Hino, in collaboration with Toyota, is at the forefront of innovative truck manufacturing, particularly with their joint development of heavy-duty fuel cell electric trucks, aiming for a hydrogen society and significant CO2 emission reductions by 2050. Hino's expertise in heavy-duty truck design, combined with Toyota's advanced fuel cell technology, has led to the development of trucks like the Hino XL Series, which offers exceptional capability and zero emissions. This partnership leverages Hino's nearly 40 years of engine production experience and Toyota's over 20 years of fuel cell technology development. The heavy-duty fuel cell truck based on the Hino Profia chassis is designed for a cruising range of approximately 600 km, highlighting both environmental performance and practicality. Hino's commitment to durability, reliability, and innovation aligns perfectly with Toyota's goals, making their collaboration a game-changer in the industry.

RAV4

The Toyota RAV4 has cemented its position as one of the best-selling vehicles for Toyota, achieving its highest monthly sales in its 30-year history with 6,712 units sold in August, of which almost 95% were hybrids. This marks the third time the RAV4 has been Australia's best-selling vehicle this year and the fifth time overall, contributing to Toyota's market-leading total of 21,490 vehicles and a market share of 21.9%. The RAV4's hybrid variants dominated the sales, with 6,342 hybrids sold, and Toyota's hybrid sales have now reached a record 81,378 this year, representing 49.2% of the company's total deliveries. This success underscores the enduring appeal of hybrid technology in the Australian market. The RAV4's sales have also exceeded 6,000 units for the first time, setting a new monthly record. For more details on this achievement, visit the Toyota RAV4 sales news article.

Corolla

The Toyota Corolla is one of the most successful and enduring models for Toyota, with over 50 million units sold worldwide as of 2021, making it the world's best-selling vehicle nameplate. Produced since 1966, the Corolla has spanned 12 generations, each introducing significant innovations and improvements. In the U.S., the Corolla has maintained strong sales, with 304,850 units sold in 2019 and 232,369 units in 2023, demonstrating its consistent popularity. The Corolla's sales have also seen notable growth, such as a 27% increase in Q3 of 2024, highlighting its continued appeal. This model's longevity and sales figures underscore its importance in Toyota's lineup. For detailed sales figures, visit Toyota Corolla sales figures.

Camry

The Toyota Camry, one of the best-selling sedans in the U.S., has maintained its dominance for 22 consecutive years, with sales reaching 290,649 units in 2023 and 283,064 units from January to November 2024. The 2025 model features an exclusively hybrid powertrain with the fifth-generation Toyota Hybrid System (THS 5), offering a standard 225 net-combined horsepower and an impressive estimated 51 MPG combined on the LE FWD grade. Produced in Toyota's Kentucky plant since 1988, the Camry has experienced robust sales, showing a 3% increase as of June 2024 compared to the same period the previous year. The Camry's enduring success is attributed to its reliable operation, smart engineering, and efficient cabin packaging, making it a top choice despite the rise of SUVs and crossovers.

Land Cruiser

The Toyota Land Cruiser is one of the most enduring and trusted vehicles in Toyota's lineup, with over 70 years of continuous production and more than 10 million units sold worldwide. It has set benchmarks for durability, ruggedness, reliability, and flexibility, making it a cult favorite in the four-wheel drive sector. Toyota, the world's largest auto manufacturer by global market share in 2023 with 10.7%, continues to solidify its position with models like the Land Cruiser. The Land Cruiser's hybrid powertrain offers impressive fuel economy, with EPA ratings of 23 mpg combined, 22 mpg city, and 25 mpg highway. Its off-road capabilities and refined interior make it a standout in its class. To learn more, explore the Toyota Land Cruiser on Car and Driver.

Prius

The Toyota Prius has cemented its position as one of the best-selling and most popular hybrid vehicles for Toyota, with a significant 138.6% year-over-year increase in sales during the first quarter of 2024, resulting in 13,327 units sold. This surge underscores the enduring demand for hybrids, outpacing the sales of Toyota's all-electric models like the bZ4X. The Prius, particularly the Prius Prime, offers a compelling blend of all-electric range and hybrid efficiency, with up to 44 miles of all-electric range and 220 horsepower. Despite a temporary sales dip in June 2024 due to a recall, the overall sales for the first six months remained positive. The Prius's success is a key factor in Toyota's overall sales growth, highlighting its importance in the company's lineup. For more details, visit the Toyota Prius sales news article.