Top Women's Watch Brands: Timeless Elegance and Style

The world of women’s watches offers a blend of elegance and functionality, catering to diverse tastes and styles. Whether you prefer timeless luxury or modern chic, there are several brands that consistently stand out for their craftsmanship and design. From the iconic Swiss precision of Rolex to the fashion-forward creations from Michael Kors, each brand brings something unique to the table. Discover the full list of the best brands for women’s watches and elevate your accessory game with informed choices.

Illustration of women watches

Best brands of women watches in 2025

Rolex

Rolex, established in 1905, stands as a premier producer of luxury timepieces, with approximately 30% of their models designed for women, featuring designs incorporating precious materials like gold and diamonds, and in 2023 their Datejust collection is a particularly popular choice among women, demonstrating their consistent excellence in craftsmanship, offering both elegance and precision for the discerning female wearer.

Omega

Omega, a distinguished watchmaker, has consistently crafted exquisite timepieces for women, evidenced by their 170 years of experience and significant market share, with over 40% of luxury women's watches purchased in 2023 being from the brand, which shows their dedication to design and precision, frequently incorporating precious materials and intricate movements, making them a premier choice for discerning women worldwide.

Cartier

Cartier, established in 1847, stands as a premier luxury watchmaker, particularly renowned for its women's timepieces, boasting a market share more than three times higher among women than men, with 68% of their women's watches featuring quartz movements. The brand secured the second position in sales in 2023 with 660,000 units sold and is highly favored by women, often showcasing iconic designs like the Tank and Panthère. About 15% of watch users in the United States use Cartier watches. You can explore their collections at Cartier's official website.

Patek Philippe

Patek Philippe, a prestigious Swiss watchmaker since 1839, has a rich history of crafting exceptional women's timepieces, notably creating the first Swiss wristwatch for a Countess in 1868 and the first complicated ladies' wristwatch with a five-minute repeater in 1916. Patek Philippe's dedication to innovation is evident in their women's collections, with iconic models such as the Nautilus, Calatrava, and Aquanaut, often featuring precious metals and diamond settings; moreover, 60% of their owners show loyalty to the brand. The brand's expertise includes complex features such as annual calendars, moon phases, and world time displays, solidifying their position as a leader in high-end women's watches with a broad range of models, including the Twenty~4 collection. You can explore their exquisite collections further.

TAG Heuer

TAG Heuer, a Swiss luxury watchmaker, has been crafting exceptional timepieces for women since 1860, focusing on elegant designs and precision movements. They offer a diverse collection, with the Aquaracer line accounting for approximately 30% of their women's sales, and a consistent average of 5 new women's models introduced each year. TAG Heuer continues to be a leading choice for women seeking both style and performance. Discover more about their women's watches.

Audemars Piguet

Audemars Piguet has been crafting exquisite timepieces for women since 1875, initially focusing on small, gem-set designs, and they continue to blend complex mechanisms with elegant aesthetics, evidenced by the 1976 launch of a 29mm feminine version of the Royal Oak, a mere four years after the original model's debut; the brand’s dedication to women's watches is further highlighted by the increase in the proportion of watches purchased by women from 16% in 2021 to 23% in 2022, and they project this to reach 30% by 2025; their collection includes iconic lines like the Royal Oak, known for its sporty elegance, and the Millenary, with its unique oval case. You can explore their collection at Audemars Piguet's official website.

Breitling

Breitling, a renowned Swiss watchmaker, crafts exquisite timepieces for women, blending sporty designs with elegant aesthetics, featuring models like the Navitimer, Chronomat, and Superocean, with options in various case metals, dial designs, and diamond embellishments; Breitling's ladies' watches are known for their precision and robustness, making a bold style statement for the active woman. You can explore their stunning collection of women's watches on their official website.

Chopard

Chopard, founded in 1860, is a renowned Swiss luxury watchmaker, particularly celebrated for its exquisite women's timepieces, which often feature dazzling diamonds, and the iconic Happy Sport collection, launched in 1993, that uniquely combines steel with freely moving diamonds, marking a significant breakthrough in ladies' sports watches and solidifying Chopard's reputation for innovative and elegant designs, making them a favorite among discerning women, as they offer a variety of collections including Happy Diamonds, Imperiale and Alpine Eagle.

Longines

Longines, established in 1832, began producing women's watches in 1903, and is renowned for its timeless elegance and precision, offering diverse collections like DolceVita and La Grande Classique; their commitment to sophisticated technology ensures high-quality timepieces, with some models featuring diamonds; the brand's motto, "elegance is an attitude", is reflected in every design, catering to various styles and preferences; Longines also offers a range of strap materials and dial colors, ensuring a perfect fit for every woman, and maintains a reputation for crafting beautiful, Swiss-made watches. You can explore their women's collection.

Tiffany & Co.

Tiffany & Co., established in 1837, has long been celebrated for its exquisite craftsmanship, with a significant portion of its watch division, approximately 60%, dedicated to creating elegant timepieces for women; their designs often feature precious materials and iconic motifs, appealing to a discerning clientele seeking both luxury and timeless style, and the brand saw a 15% increase in watch sales in 2023, further solidifying its position in the market; one example is the Tiffany Metro watch collection that is crafted with Swiss movements.