Top Women's Panty Brands for Ultimate Comfort and Style

From everyday essentials to luxurious lace, selecting the perfect panties can greatly enhance a woman's wardrobe and confidence. Different brands cater to a variety of preferences, offering everything from comfort-focused designs to more glamorous and sexy options. Whether you prioritize breathability, style, or eco-friendly materials, there’s a brand out there tailored to your needs. To explore the top-rated brands that deliver in both quality and style, look no further than the list below.

Illustration of women panties

Best brands of women panties in 2025

Victoria's Secret

Victoria's Secret, founded in 1977, has established itself as a leading lingerie brand, holding a significant market share of 21% in the U.S. as of 2023, despite a decrease from 31.7% in 2013 to 24% in 2018; the brand offers a wide variety of women's panties, including thongs, briefs, and seamless options, and continues to be a popular choice among fashion-conscious consumers, while aiming to expand its global presence, with international sales growing by 21%-25% between 2020 and 2022, even though there is a growing competition from direct-to-consumer brands. You can explore their panty collection on their official website.

Calvin Klein

Calvin Klein, established in 1968, is a leading brand in women's underwear, offering a variety of styles like thongs, bikinis, and hipsters with comfortable and breathable fabrics such as cotton, nylon, and lace. The brand is recognized for its iconic logo and minimalist designs, holding a significant share in the organized lingerie market. A survey shows that more than 33% of customers are not satisfied with their current brand, highlighting the appeal and quality of Calvin Klein offerings. You can explore their collection of women's underwear.

Aerie

Aerie, a brand by American Eagle Outfitters, has become a leading producer of women's panties, recognized for their comfortable fit and inclusive sizing since its launch in 2006; Aerie's commitment to body positivity has resonated with customers, contributing to a 30% sales increase in 2023. They offer a wide variety of styles, from everyday basics to fashionable options, all designed with high-quality materials, such as breathable cotton and soft lace, aiming for maximum customer satisfaction. With over 100+ physical stores across North America, in addition to their online presence, Aerie's popularity continues to grow. For a closer look at Aerie's diverse panty collection, visit their website.

Hanky Panky

Hanky Panky, established in 1977, is a renowned lingerie brand known for its exceptionally comfortable and innovative designs, especially the signature lace thong, which sells at a rate of one every 10 seconds globally and is considered by many as "The World's Most Comfortable Thong®"; the brand's dedication to quality and fit has made it a favorite among celebrities and a multigenerational staple. With their iconic thong having been created in 1986, it continues to influence trends in lingerie and sleepwear, with materials knitted 100% in the USA. You can browse their products online for more details.

Cosabella

Cosabella, a family-owned company founded in 1983, is renowned for its high-quality, Italian-made women's panties, offering a wide variety of styles, including thongs, bikinis, and boyshorts, in over 40 colors with popular collections like "Never Say Never" featuring delicate lace and "Soire" with soft, lightweight mesh; with a commitment to both comfort and style, Cosabella provides a wide range of sizing options, including one-size fits most and is a favorite among women worldwide.

ThirdLove

ThirdLove, founded in 2013, is a well-regarded lingerie company known for its size inclusivity, offering over 70 sizes including half-cup options, addressing the fact that standard sizing doesn't fit 37% of women. The brand emphasizes comfort and quality, providing various styles from basic seamless to lacy options, and has become the third largest online intimate apparel brand in the US as of 2021. With a focus on fit, they offer a "Fit Finder" quiz to help customers find the perfect size, and their "Try Before You Buy" program has seen a 70% retention rate. You can explore their products for more information.

MeUndies

MeUndies, founded in 2011, is a popular brand known for its "softer-than-soft" women's panties, crafted from sustainable MicroModal fabric, with 75% of its customer base being millennials and Gen Z shoppers who appreciate the brand's inclusive sizing and vibrant, creative designs. The company has a strong repeat customer base with approximately 60% of sales coming from existing customers, demonstrating a high level of satisfaction and loyalty. In 2022, MeUndies expanded its product line to include loungewear which accounted for 30% of the company's total revenue. You can find their products at meundies.com.

Commando

Commando, established in 2003, is a leading brand in women's intimates, crafting barely-there panties with a focus on innovative, raw-cut designs that achieve a seamless fit, and in a 2023 survey, 92% of customers reported being highly satisfied with their comfort and quality, highlighting their commitment to high-quality materials; you can explore their collection at Commando's official website.

Savage X Fenty

Savage X Fenty, founded by Rihanna in 2018, has quickly become a leading lingerie brand known for its inclusive sizing and diverse designs, offering everything from everyday basics to more provocative styles, with sizes ranging from XS to 4XL; the brand experienced a 200% sales growth in 2020 and as of 2021, it reached a valuation of $1 billion, establishing itself as a major player in the $13.1 billion U.S. women's underwear sector, further solidifying its position by securing third place among its competitors. In 2023, Savage X Fenty held an 11.19% aided brand awareness in the US market, demonstrating its significant impact and popularity in the lingerie industry. For more information about their offerings, visit their website.

Jockey

Jockey, a trusted brand since 1876, has consistently delivered high-quality women's panties, with a customer satisfaction rate of over 90% according to recent surveys. Offering diverse styles ranging from comfortable cotton to seamless options, their innovative designs often feature breathable fabrics and superior fit, making them a top choice for women seeking everyday comfort and support.