Top Winter Wear Brands That Keep You Cozy and Stylish

As the days grow shorter and temperatures drop, it becomes essential to find the right winter wear that combines both style and warmth. This season, several brands have stood out for their exceptional quality and innovative designs, ensuring you stay cozy and fashionable. Renowned names in the industry are setting the bar high with sustainable materials and advanced technology. For a comprehensive guide to the best winter wear brands this year, have a look below to find your perfect winter ensemble.

Illustration of winter wear

Best brands of winter wear in 2025

The North Face

The North Face, established in 1966, is a leading brand in winter apparel, with over 50% of its revenue generated from outerwear and known for using innovative materials like their proprietary ThermoBall™ insulation, which provides superior warmth. They have been consistently rated as a top performer for durability and warmth in winter gear, with customer satisfaction rates exceeding 90% in recent years. Their products can be found in over 100 countries, making them a global leader in cold-weather clothing. For more information about their offerings, visit The North Face website.

Patagonia

Patagonia, founded in 1973, has established itself as a leader in high-quality winter wear, with a strong commitment to sustainability, utilizing recycled materials and ethical production methods; their durable and functional jackets have earned numerous awards and are highly favored by outdoor enthusiasts; Patagonia's dedication extends to customer satisfaction with easy return policies and a unique repair warranty, which includes free zipper replacements, showcasing their belief in product longevity; the brand's environmental consciousness is further demonstrated by its founder giving away company shares to a non-profit dedicated to fighting climate change, solidifying its status as a benchmark for eco-friendly apparel; and while their prices may be higher than some competitors, Patagonia's focus on sustainability and quality make it a worthwhile investment for many consumers.

Canada Goose

Canada Goose, founded in 1957 in Toronto, is a leading manufacturer of luxury winter apparel, renowned for its high-performance outerwear, with sales growing from $3 million in 2001 to $200 million by 2014; they utilize materials such as ethically sourced down and are committed to sustainability, all while proudly manufacturing their products in Canada; they achieved a revenue of CA$1.33 billion in 2024, and hold a market cap of approximately CA$1.4 billion as of December 2024, establishing a strong presence in the luxury market; they are committed to ethical sourcing, with a focus on sustainable materials, and they provide a wide array of winter wear, including jackets, parkas, and vests designed to withstand extreme arctic conditions.

Columbia

Columbia, established in 1938, is a leading American brand renowned for its high-quality winter wear, incorporating innovative technologies like Omni-Heat reflective lining for superior warmth and waterproof fabrics for protection against the elements. With a market share of approximately 2.75% in Q3 2024, Columbia offers a wide range of products including jackets, boots, and accessories designed for various outdoor activities, which contributed to approximately 2.94 billion USD of the company's 3.49 billion USD total sales in 2023. Columbia's product line includes versatile 3-in-1 jackets, down jackets, and insulated boots, catering to different levels of cold and diverse needs. The brand's commitment to quality and performance makes it a popular choice among outdoor enthusiasts, and it is known for its durable and functional gear for all family adventures.

Arc'teryx

Arc'teryx, a Canadian brand established in 1989, is renowned for its high-quality, well-engineered outdoor clothing, particularly its warm yet non-bulky jackets. Considered a leader in the outdoor equipment industry, Arc'teryx achieved global sales of $434 million in 2021 and is recognized by 24% of outdoor fashion owners in the United States, with 29% expressing brand preference. Their commitment to innovation, exemplified by their partnership with GORE-TEX in 1996, resulted in groundbreaking products like the Alpha SV Jacket, setting a new benchmark for weather resistance. This meticulous focus on design, craftsmanship, and performance has made Arc'teryx a trusted brand for technical wear. You can explore their products on their official website.

Moncler

Moncler, established in 1952 in France and now headquartered in Milan, is renowned for its luxury winter wear, including down jackets, parkas, and vests, made with high-quality materials like Japanese nylon and sustainably sourced white goose down. The brand reported €2.98 billion in revenue in 2023, showcasing its global success. It has expanded to include ready-to-wear outerwear, knitwear, and accessories with iconic branding, all while maintaining a commitment to innovation and functionality. Moncler's collections, such as Moncler Grenoble, emphasize performance and style for both athletes and everyday wearers, incorporating features like high water-impermeability and windproof designs. The brand collaborates with designers and maintains an annual project called The City of Genius. For more information, visit Moncler's official website.

Marmot

Marmot, established in 1974, is a leading brand for high-quality winter wear, known for its durable and innovative designs using materials like Gore-Tex, ensuring warmth and comfort in extreme conditions. Their down jackets, some with 700-fill power, are a popular choice for cold weather, while their product line ranges from parkas to ski pants, all designed for performance and longevity. With over 40 years of experience, Marmot continues to be a trusted name for outdoor enthusiasts seeking reliable gear, often praised for its excellent price-to-quality ratio and often being more affordable than other comparable brands. A great choice for everyday winter use is the Fordham jacket, noted for its warmth, durability, and stylish design that combines urban, outdoor, and workwear elements. You can find more of their products on their website.

Helly Hansen

Helly Hansen, established in Norway in 1877 by Captain Helly Juell Hansen, is a leading producer of professional-grade winter wear, trusted by over 55,000 ski professionals globally. With a history of innovation in waterproof technologies, Helly Hansen now holds a 16% usage share among outdoor fashion users in the UK. Known for its high-quality, durable clothing designed for the harshest environments, Helly Hansen is a preferred choice for both work and recreational activities. You can explore their product line for more details on their innovative offerings.

Woolrich

Established in 1830 in Pennsylvania, Woolrich holds the distinction of being the oldest American manufacturer of outdoor clothing, renowned for its high-quality wool products and iconic designs like the Buffalo Check pattern from the 1850s. The brand gained prominence for supplying blankets to the Union Army during the Civil War and has since expanded its product line to include down parkas like the popular Arctic Parka, utilizing advanced materials such as Gore-Tex. Woolrich's commitment to durability and functionality is evident in their ongoing production of stylish and practical winter wear, with their designs now influenced by Italian and Japanese trends. The company’s goods are thoughtfully crafted for both natural and urban environments.

Fjällräven

Fjällräven, a Swedish brand founded in 1960 by Åke Nordin, is renowned for its durable and functional outdoor wear, including winter gear, with their G-1000 fabric, introduced in 1968, being a staple for wind and water resistance, and their iconic Kånken backpack, released in 1978, having sold over 3 million units by 2008; the brand prioritizes sustainability by using recycled and organic materials and offers products designed for longevity. With a focus on quality and attention to detail, Fjällräven's winter wear is trusted by many for warmth, protection, and style, making them a top choice for enduring harsh conditions. Fjällräven's product range includes jackets like the Greenland Winter Jacket, made with a blend of recycled polyester and organic cotton and is adaptable with Greenland Wax for extra weather resistance. Visit their official website for more information.