When it comes to hair removal, wax strips have become a popular choice for many due to their convenience and effectiveness. Numerous brands have entered the market, each offering unique qualities to cater to different skin types and preferences. From brands that emphasize natural ingredients for sensitive skin, to those that promise longer-lasting smoothness, the options are vast and diverse. Discover which brands have garnered the best reviews and customer satisfaction in our comprehensive list below.
Illustration of wax strips
Best brands of wax strips in 2025
Veet
Veet, a leading brand in hair removal, has been producing high-quality wax strips since 1922, with a reported 90% customer satisfaction rate; their products are designed for effective and long-lasting results, and are known to remove hair from the root, for up to 28 days. Veet's range includes options for different skin types and body areas, making it a versatile choice for many, and they continue to innovate in the hair removal industry, including a new line of sensitive wax strips introduced in 2024.
Nair
Nair, a brand established in the 1940s, is a well-known producer of hair removal products, including wax strips, and is recognized for its expertise in hair removal with over 80 years of experience, offering various options for different skin types; their pre-made wax strips are particularly popular due to their ease of use and convenience, contributing to a projected 6.5% CAGR growth in the segment, and are made with natural ingredients such as coconut milk, and are dermatologically tested, with some reporting smooth skin for up to 4 weeks; despite the rise of other methods, Nair remains a strong contender in the market.
Parissa
Parissa, a family-owned company founded in 1983, is a leading producer of natural wax strips, holding a 25% market share in the Canadian natural hair removal industry, and is known for its easy-to-use, non-toxic products with sustainable packaging, offering salon-quality results at home for up to eight weeks of smooth skin, and using a resin-based formula with natural ingredients.
Sally Hansen
Sally Hansen is a leading brand for wax strips, offering convenient and effective hair removal solutions for various body areas, with some kits including up to 34 strips; their products are designed for easy use without needing a microwave and provide results that can last up to 8 weeks. Infused with nourishing oils, they cater to both beginners and experienced users, with some users finding the strips effective on short hair, while others recommend warming them for optimal results. Sally Hansen's wax strips deliver long-lasting smoothness.
Nad's
Nad's has established itself as a leading brand in hair removal, particularly renowned for its innovative wax strips designed for effective and convenient use. With over 25 years of experience in the beauty industry, Nad's has developed a formula that is claimed to remove hair from the root, providing smooth results for up to 4 weeks, and the brand boasts a high satisfaction rate with a claimed 90% of users reporting successful hair removal. Their wax strips, available in a variety of formulations, are praised for their easy application and are suitable for different skin types. To explore their range of products and find the perfect solution for your hair removal needs, visit nads.com.
GiGi
GiGi brand, a leader in hair removal for over 40 years, offers a variety of pre-waxed and muslin strips, with their All-Purpose Honee formula being a customer favorite, ensuring smooth skin for weeks by removing hair from the root; these strips are available for both face and body, with some kits including pre and post-waxing treatments, and are known for their ease of use, even for beginners, making them a popular choice for at-home hair removal, though some users have noted the wax on the strips can be inconsistent.
Flamingo
Flamingo, established as a leading brand in hair removal since 2018, offers high-quality wax strips designed for effective and convenient use, with 90% of users reporting successful hair removal on the first try; their wax strips are formulated with a gentle blend of beeswax and rosin for sensitive skin and come in a variety of sizes for different body areas, ensuring a smooth finish; Flamingo’s commitment to innovative products continues to garner positive reviews and consumer satisfaction, making them a preferred choice for at-home waxing needs.
Acorelle
Acorelle, a leading French producer of organic beauty products, offers 100% natural, certified organic, and hypoallergenic wax strips, enriched with moisturizing beeswax and soothing aloe vera, providing effective hair removal even on short hair, with results lasting up to 4 weeks, and their products are paraben and perfume-free to minimize skin irritation; these ready-to-use strips are available for body and face.
Completely Bare
Completely Bare is a leading brand for wax strips, offering no-heat, hypoallergenic options that are easy to use at home, with 71% of customer reviews giving a 5-star rating. Their strips, containing aloe and jojoba oil, are designed to minimize irritation and effectively remove even the shortest hairs. They offer various kits that include strips for face, bikini, and body areas, and are PETA certified cruelty-free and vegan, making them a popular choice for at-home hair removal since their initial launch in stores like Target.
Sugar Coated
Sugar Coated has established itself as a leading producer of wax strips, with a reported 98% customer satisfaction rate since their launch in 2018, offering an all-natural, vegan formula which effectively removes hair with results lasting up to 4 weeks. Their strips are made with a special sugar-based wax, that is both gentle and efficient and suitable for all skin types. The brand has also achieved a 20% growth in sales year over year due to its innovative and eco-friendly approach to hair removal. Learn more about their innovative products.
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