Top Unstitched Suit Brands: A Stitch Above the Rest!

Unstitched suits have become a staple in fashion, offering both versatility and individual expression for those who love to tailor their own outfits. Many brands have capitalized on this trend, providing high-quality fabric and striking designs to cater to these modern fashion needs. From vibrant colors and intricate patterns to luxurious materials, the options are seemingly endless for anyone looking to create a bespoke wardrobe. For a comprehensive look at the best brands offering unstitched suits, continue reading below.

Illustration of unstitched suits

Best brands of unstitched suits in 2025

Gul Ahmed

Gul Ahmed is renowned as one of the best producers of unstitched suits, with a market presence spanning over 60 years since its foundation in the 1950s. The company has significantly expanded its market cap from 570.83 million in 1996 to 20.06 billion as of December 2024, reflecting a compound annual growth rate of 13.37%. Ideas by Gul Ahmed, their flagship retail chain, operates over 100 outlets across Pakistan, offering a diverse range of fabrics and made-ups. The brand is particularly popular during Eid seasons, when sales of eastern wear peak. Gul Ahmed's commitment to quality, innovation, and sustainability has made it a leading clothing brand in Asia.

Khaadi

Khaadi is a leading brand in Pakistan's retail fashion sector, particularly renowned for its unstitched suits, which generate a major chunk of the company's revenues. In FY22, Khaadi's revenue grew by 25% to PKR 22.7 billion, with unstitched clothes being a significant contributor. The company holds a healthy market share of 6.3% in the apparel division, outpacing competitors like Ideas, Outfitters, and Bareeze. Khaadi's expansion includes 54 stores across Pakistan, the UAE, and the UK, with over 90% of its revenue coming from pret and unstitched cloth segments. The brand has seen a shift in consumer spending patterns, with readymade garments growing rapidly, but unstitched cloth remains a dominant segment. For a comprehensive view of Khaadi's performance, you can view the detailed financial report.

Alkaram Studio

Alkaram Studio is a leading brand in Pakistan, renowned for its exquisite unstitched suits, which account for over 90% of women's clothing sales in the country. The brand offers a wide range of embroidered and printed suits, making it a favorite among women for every season. With a strong market presence, Alkaram Studio has seen significant growth, particularly in the ready-to-wear segment, although unstitched fabric remains their core product. The brand's commitment to quality is evident in their vertically integrated production process, ensuring high-quality fabric from cotton spinning to weaving. Alkaram Studio's revenue up to October 2024 is estimated between 5M - 10M, reflecting its robust market position.

Sana Safinaz

Sana Safinaz is a pioneering luxury brand in Pakistan, renowned for producing high-quality unstitched suits that have revolutionized the fashion industry. Since its inception in 1989, the brand, founded by Sana Hashwani and Safinaz Muneer, has dominated the market with its annual summer lawn collections, which have become incredibly popular and successful. With around 39 retail stores nationwide and a presence in 15 cities, Sana Safinaz has made fashion accessible to a wide audience through sub-brands like Muzlin and Mahay, offering stylish and affordable clothing. Their commitment to premium materials, diligent craftsmanship, and innovative designs has earned them a loyal customer base and significant global recognition. The brand's success is also attributed to its proactive approach to customer feedback and its integration with modern retail and social media platforms.

Nishat Linen

Nishat Linen is a leading brand in the production of unstitched suits, known for its high-quality fabrics, unique designs, and affordable prices. The brand, part of the Nishat Group, one of the most diversified business groups in South Asia, has seen significant growth, with a 22% increase in sales in 2017. Unstitched fabric comprises around 40% of the company's total sales, making it the most profitable segment. Nishat Linen's success is attributed to its keen understanding of global fashion trends and its extensive product line, which includes ready-to-wear clothes and various accessories. The brand's products are popular for their cultural richness and sophistication, reflecting the essence of Pakistani fashion. Explore their unstitched collections for more exquisite designs.

Asim Jofa

Asim Jofa is a renowned brand in the apparel and fashion industry, particularly celebrated for its exquisite unstitched suits that blend tradition with contemporary chic. Since its inception in 2009, Asim Jofa has established itself as a premium label, with its first spring collection of Premium Lawn launched in March 2010, which has become a coveted possession globally. The brand generates $1 million in revenue and employs 196 individuals, reflecting its significant impact in the market. Asim Jofa's collections, such as the "Makhmal - Wedding Velvet Collection" and "Jag Mag Collection," are highly acclaimed for their intricate embroidery, luxurious fabrics, and elegant designs. These collections have helped the brand carve a niche among the best in Pakistan.

Maria B

Maria B is a renowned Pakistani fashion brand, established by Maria Butt in 1999, known for its extensive and diverse collections of unstitched suits, including lawn, Eid formals, winter linens, and luxury wedding-wear. The brand boasts over 40 stores across Pakistan and has a strong online presence, with its eCommerce net sales amounting to $10.5 million in 2023, primarily focused on the Pakistani market. Maria B's designs are highly sought after, with many women globally reselling her suits online, contributing to the brand's widespread accessibility. The brand's commitment to quality and unique designs has made it a favorite among customers, with each collection carefully crafted by Maria herself and her team of designers. This dedication has led to a significant market presence, with the brand competing with other major fashion houses in Pakistan. For more information, explore their collections through their official online store.

Baroque

Baroque is renowned for its opulent and sophisticated unstitched suits, combining contemporary patterns with sparse embroidery to create a timeless appearance. The brand is particularly popular for its Chantelle collection, made of high-end chiffon with intricate embroidery and handcrafted ornamentation. Baroque's designs cater to a diverse range of customers, offering a variety of shades and designs that are easy to handle and perfect for any event. The brand's focus on merging eastern cultural work with modern style has made it a go-to for holiday seasons and special occasions. With its reasonable budget and attention to detail, Baroque's collections are highly sought after. For more details, explore the Baroque collections.

Charizma

Charizma is renowned as one of the best producers of unstitched suits, particularly known for its elegant and comfortable eastern wear. The brand blends glamour and comfort, featuring artful quality embroideries. In their Summer 2024 collection, Charizma offers a variety of 3-PC unstitched suits, including embroidered and printed lawn collections, often priced around Rs. 5,640 to Rs. 8,160. Many of these collections come with embroidered chiffon dupattas and cotton trousers, showcasing the brand's attention to detail. With a 25% discount available on some items, Charizma provides excellent value for its customers.

Sobia Nazir

Sobia Nazir, a renowned Pakistani fashion brand since 1995, is celebrated for its exquisite unstitched suits that blend traditional and modern designs. Known for participating in international catwalks, including the Dubai International Fashion Week, Sobia Nazir's collections are featured in prominent magazines like Harpers Bazaar and Elle. The brand offers a wide range of lawn, chiffon, and winter collections, ensuring high-quality fabrics and timeless designs. With a global presence in countries like the USA, UK, and UAE, Sobia Nazir's designs are highly sought after for their unique patterns, colors, and embellishments. The brand's summer lawn collections, launched annually in March, are particularly popular for their fine cuts and soft colors.