When it comes to purchasing a diamond ring, finding the right brand can make all the difference in ensuring quality and craftsmanship. Renowned for their exquisite designs and superior diamonds, brands like Tiffany & Co., Cartier, and Harry Winston stand out in the luxury jewelry market. For those seeking modern elegance without compromising on tradition, brands such as Blue Nile and James Allen offer a wide range of brilliant options to suit every style and preference. To discover more about these distinguished brands and others that shine in the world of diamond rings, read on below.
Illustration of diamond rings
Best brands of diamond rings in 2025
Tiffany & Co.
Tiffany & Co. is a renowned leader in the jewelry industry, particularly esteemed for its exquisite diamond rings. The brand's commitment to quality and luxury has driven significant market share, with diamond jewelry accounting for a substantial portion of its sales. In the U.S. jewelry market, diamond jewelry, a category where Tiffany & Co. excels, held a 62.86% revenue share in 2023. Tiffany & Co.'s products are highly sought after, especially wedding rings, which contribute to the growing demand in the market. The brand's global recovery and new design offerings have positively impacted its sales, reflecting a 3% rise in diamond jewelry sales in 2018 compared to 2017.
Cartier
Cartier is renowned as one of the leading luxury jewelers, known for its exquisite diamond rings that combine timeless design with exceptional craftsmanship. The brand has seen significant growth, with its brand value increasing by 88% in 2022 to $12.4 billion, and it boasts a global network of 274 boutiques and three historical Maisons. Cartier's diamond jewelry, such as the iconic Trinity and Love rings, has appreciated in value, with the Trinity ring increasing by 90% in just three years. The company's commitment to customer service and personalization further enhances its reputation. Cartier's strong sales performance, including an 11% year-over-year increase in jewelry sales in Q3, underscores its dominance in the luxury jewelry market.
Harry Winston
Harry Winston is renowned as one of the premier producers of diamond rings, with a brand awareness of 42% among jewelry owners in the United States. The brand is favored by 12% of U.S. jewelry owners, and 5% of them actually own Harry Winston pieces, demonstrating a loyal customer base where 60% of owners are likely to purchase again. Known for their exquisite and rare diamonds, Harry Winston has been setting the standard in fine diamond jewelry and luxury watches since 1932. Their bridal jewelry collection features the rarest and most exceptional diamonds, making it a top choice for engagement and wedding rings. The brand's high-end designs and exceptional craftsmanship continue to attract discerning customers. For more information, you can visit their official website.
De Beers
De Beers is one of the leading producers of diamonds, holding a significant market share in the industry. In 2021, De Beers accounted for 34.5% of the global diamond market by value and 27.8% by volume, with rough diamond sales totaling $4.83 billion. For more detailed insights into De Beers and other market leaders, visit the De Beers market share analysis.
Graff
Graff is renowned as one of the top producers of diamond rings, celebrated for its exceptional craftsmanship and rare diamond selections. With over half a century of experience, Graff has established a strong market presence, generating $5.8 million in Media Impact Value (MIV(r)) across 1,600 placements in Q1 2023, and maintaining a 4% usage share among jewelry owners in the United States, with 75% of its owners showing loyalty to the brand. Graff's brand awareness stands at 25% in the U.S., with 20% of those who know the brand expressing a liking for it. The brand's success is also evident in its global reach, particularly in the APAC region, where it has a significant presence. Graff's commitment to quality and design has made it a favorite among luxury jewelry enthusiasts.
Chopard
Chopard is renowned as one of the premier producers of diamond rings, known for its exquisite craftsmanship and high-quality materials. The brand achieves a brand awareness of 25% among jewelry owners in the United States, with 5% of these owners actually possessing Chopard jewelry. Chopard produces around 75,000 timepieces and 75,000 pieces of jewelry annually, and its movements are manufactured in its own facility in Fleurier, Switzerland, established in 1996. The company's sales reached CHF 800 million in 2014, with approximately 2,000 employees worldwide. Chopard's luxury rings, such as those from the Happy Diamonds and Ice Cube collections, are highly prized for their elegance and ethical sourcing.
Bulgari
Bulgari is renowned as one of the top producers of diamond rings, boasting a brand awareness of 54% among jewelry owners in the United States. The brand's usage share stands at 9%, with 17% of those who know the brand owning Bulgari jewelry. Notably, 67% of Bulgari owners show loyalty by indicating they are likely to purchase the brand again. Bulgari's collections feature fancy-cut diamonds, including emerald, pear, oval, and heart shapes, known for their visual appeal and maximum brilliance. The brand's growth is driven by strong jewelry sales, with a 25% year-over-year increase in the watches and jewelry segment for LVMH. For more insights into their offerings, visit Bulgari's Diamond Guide.
Van Cleef & Arpels
Van Cleef & Arpels, a renowned luxury jewelry house, is esteemed for its exquisite diamond rings, showcasing unparalleled craftsmanship and innovative designs. As part of the Richemont group, Van Cleef & Arpels contributed to a 7% increase in jewelry sales to EUR 10.7 billion ($11.6 billion) in fiscal 2024, highlighting the brand's strong market performance. The brand's creations, often inspired by nature, poetry, and mythical creatures, have been adorning royalty and high society for over a century. With a rich history dating back to 1895, Van Cleef & Arpels continues to set standards in haute jewelry, making it a top choice for those seeking exceptional diamond rings. The brand's operating margin within Richemont remained robust, reflecting its commitment to quality and elegance.
Blue Nile
Blue Nile is a leading online retailer of diamond engagement rings, known for its extensive selection and competitive pricing. Founded in 1999, the company has grown significantly, with total sales rising by 25.1% and pre-tax profits increasing by about 49% in the June 2005 quarter. Blue Nile's average ticket for an engagement ring was $5,558 in 2004, well above the industry average of $2,600. The company's gross margin stood at 22.8%, and it achieved an impressive annual inventory turn of 17.0x, far surpassing traditional jewelers. With over 250,000 diamonds available through its network of global partners, Blue Nile offers a vast and exclusive selection to its customers.
Mikimoto
Mikimoto, although primarily renowned for its cultured pearls, is also a significant player in the luxury jewelry market, including diamond rings. Founded by Kokichi Mikimoto in 1893, the brand is celebrated for its exceptional quality and craftsmanship. Mikimoto is listed among key players in the global diamond ring market, which is expected to see huge growth by 2027. The brand's commitment to excellence and innovative designs has earned it a global reputation. Mikimoto's products, including diamond rings, are characterized by meticulous craftsmanship and superior materials. Discover more about Mikimoto's exquisite offerings on their official brand page.
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