Top Tinted Moisturizer Brands for Effortless Glow

Tinted moisturizers have become a staple in many beauty enthusiasts' routines, offering a perfect balance of hydration and sheer coverage. With an ever-growing list of brands entering the market, it can be challenging to discern which products truly stand out. From drugstore favorites to luxury labels, each brand brings its unique formula designed to cater to various skin types and tones. To help you navigate this exciting realm of beauty, we've compiled a list of some of the best brands for tinted moisturizers below.

Illustration of tinted moisturizer

Best brands of tinted moisturizer in 2025

NARS

NARS is a leading brand in the tinted moisturizer market, known for its high-quality and innovative products. The NARS Pure Radiant Tinted Moisturizer, available in 16 shades, offers sheer, buildable coverage and broad-spectrum SPF 30, with 90% of users agreeing it gives a healthy glow and leaves skin feeling soft. This product is part of a market that is expected to grow at a CAGR of 7.3% from 2024 to 2032, with key players like NARS holding a significant market share of 15-18% in 2023. NARS' commitment to individuality and high-fashion beauty has made it a favorite among consumers, as evident from its successful launch in 1994 and continued innovation in the beauty industry. The brand's focus on skincare-infused cosmetics and sustainable practices further enhances its market position.

Laura Mercier

Laura Mercier is renowned for its high-quality tinted moisturizers, which have been cult favorites for many years. The brand's Tinted Moisturizer Oil-Free, for instance, offers a demi-matte, light-coverage finish with a soft-focus, pore-blurring effect and SPF 20, making it ideal for various skin types, including oily skin. The new formulas introduced in 2019 feature higher SPF 30 and improved color matching with 20 shades available, catering to cool, neutral, and warm undertones. Laura Mercier's products have received numerous accolades, including the InStyle 2015 Best Beauty Buys and the 2016 Allure Best of Beauty Award. With a global presence in 27 countries, Laura Mercier continues to satisfy the skincare and makeup needs of women worldwide. To learn more about their Tinted Moisturizer Oil-Free, follow the link to an insightful review.

BareMinerals

BareMinerals is renowned as one of the best producers of tinted moisturizers, particularly with their award-winning Complexion Rescue Tinted Moisturizer, which boosts skin hydration by 215% with Hyaluronic Acid and features SPF 30. This product is a 3-in-1 multi-tasker, serving as a moisturizer, skin tint, and sun protection in one. BareMinerals has been a pioneer in clean, vegan, and cruelty-free mineral makeup since the 1970s. Their tinted moisturizers are non-comedogenic, allowing skin to breathe, and are suitable for various skin types, including dry, oily, and combination skin. The brand's products are highly regarded for their lightweight feel and buildable coverage.

ILIA

ILIA is renowned as one of the best producers of tinted moisturizers, particularly with its Super Serum Skin Tint, which offers medium coverage, hydrating skincare ingredients like squalane, hyaluronic acid, and niacinamide, and impressive SPF 30 protection using mineral blocks. Founded in 2011 by Sasha Plavsic, ILIA prioritizes safe, effective, and natural ingredients, making it a favorite among beauty editors and consumers alike. The Super Serum Skin Tint is available in 30 diverse shades, catering to a wide range of skin tones. It provides a skin-blurring result without the weightiness of foundation, making it ideal for everyday wear. With its focus on skincare-infused cosmetics, ILIA aligns with the growing trend of multifunctional beauty products.

Glossier

Glossier is renowned as one of the top producers of tinted moisturizers, particularly with its Perfecting Skin Tint, which offers extremely sheer and natural coverage, making it a favorite among those seeking a 'skin first, makeup second' approach. Launched by Emily Weiss in 2014, Glossier has surged to a $1.2 billion valuation and surpassed $100 million in annual revenue by 2019, with a significant presence on social media, including 2.7 million followers on Instagram. The brand's products are known for their simple, effective ingredients and Instagram-friendly packaging, contributing to its strong online sales, where 70% of traffic comes from peer-to-peer referrals. Glossier's community-led approach and user-generated content strategy have been key to its success, especially among millennial and Gen Z women. As of 2023, Glossier expects $275 million in retail sales, further solidifying its position in the beauty market.

IT Cosmetics

IT Cosmetics is renowned for its high-quality tinted moisturizers, such as the CC+ Cream Full-Coverage Foundation with SPF 50+, which is the #1 SPF foundation in America. This product offers color correction and instant complexion perfection, making it a favorite among consumers. The brand's focus on innovative formulations and broad spectrum sun protection has contributed significantly to its market success. With a strong presence in the beauty industry, IT Cosmetics continues to innovate and expand its product lines to cater to diverse consumer needs. The brand's commitment to skincare-infused cosmetics aligns with the growing trend of consumers seeking multifunctional products.

MAC

MAC Cosmetics is renowned as one of the top producers of tinted moisturizers, with its Strobe Dewy Skin Tint being a key driver of growth. This product contains 78.65% skincare ingredients, including hyaluronic acid, shea butter, and squalane, and provides immediate hydration and long-wearing coverage for up to 8 hours. The tinted moisturizer is available in 14 stretchable shades and has been highly popular, selling out repeatedly since its launch. In 2023, MAC Cosmetics was crowned the 'biggest beauty brand of the year' with over 214,477 shoppers searching for its products on Lookfantastic's website. The brand's strong presence on social media, with over four million searches on TikTok and six million on Google, further underscores its market influence.

Smashbox

Smashbox is renowned as one of the top producers of tinted moisturizers, particularly with their Halo Healthy Glow All-in-One Tinted Moisturizer, which offers 24-hour hydration, buildable coverage, and SPF 25 protection. This vegan and cruelty-free product is infused with 81% skin-caring ingredients, including hyaluronic acid, niacinamide, and peptides, ensuring a natural-looking dewy glow. It is designed to be comfortable, sweat- and humidity-resistant, and does not crease, cake, or cause breakouts. The product is available in full and mini sizes, catering to various consumer preferences. Smashbox's commitment to quality and innovation has made it a favorite among consumers, especially those with dry or eczema-prone skin.

Tarte

Tarte is renowned as one of the best producers of tinted moisturizers, offering products like the Maracuja 12-Hour Hydrating Tinted Moisturizer and the Skin Treat Poreless Tinted Moisturizer, which provide 12-hour hydration and wear, and are dermatologist tested. These products are vegan, free from harmful ingredients like parabens and phthalates, and have been clinically proven to improve skin texture, with 100% of participants seeing an immediate improvement in skin texture and 97% reporting smoother and softer skin instantly. Tarte's commitment to natural ingredients and cruelty-free practices aligns with the growing demand for eco-friendly and sustainable skincare products. Their tinted moisturizers are available in a range of shades to cater to various skin tones and types, ensuring a natural and radiant finish. With a strong customer satisfaction guarantee, Tarte continues to be a favorite among skincare enthusiasts.

Fenty Beauty

Fenty Beauty stands out as a leading brand in the tinted moisturizer market, renowned for its inclusive and innovative products. The Fenty Skin Hydra Vizor Huez Tinted Moisturizer, launched in May 2024, offers a lightweight, hydrating formula with SPF 30, available in 10 flexible shades, and features ingredients like melon and baobab extracts for enhanced hydration and niacinamide to improve pore appearance and reduce dark spots. This product aligns with the growing trend of skincare-infused cosmetics, contributing to the global tinted moisturizer market's projected CAGR of 7.37% from 2024 to 2031. Fenty Beauty's commitment to inclusivity, as seen in its broad shade range, has been a key factor in its success, making it the top-selling prestige makeup brand in the US in 2018 with sales over $500 million. The brand's innovative approach and clinically proven benefits have solidified its position in the beauty industry.