Top-Notch Bag Brands for Style and Functionality

When searching for the perfect bag, certain brands consistently rise to the top, offering a blend of quality, style, and functionality. From luxurious high-end designers to practical everyday options, the market is brimming with choices that cater to a variety of tastes and budgets. Whether you're in need of a chic tote for your weekday commutes or a versatile backpack for weekend adventures, finding a reliable brand is key to ensuring durability and style longevity. Discover which brands make the cut as we explore the favorites of fashion enthusiasts and everyday users alike below.

Illustration of bags

Best brands of bags in 2025

Louis Vuitton

Established in 1854 by Louis Vuitton in Paris, the brand initially focused on crafting high-quality trunks, revolutionizing travel with flat-topped designs, and by 2022, Louis Vuitton captured a 22% market share in the luxury handbag sector, demonstrating its continued dominance and with a brand valuation of $306.18 billion in market capitalization which leads the luxury market; furthermore, its iconic bags like the Speedy, Neverfull, and Noé, which was designed in 1932 to carry champagne, have become timeless symbols of luxury and elegance with 81% of their owners showing brand loyalty. You can explore their collections on their official website.

Chanel

Chanel, a renowned French luxury brand founded in 1910 by Gabrielle "Coco" Chanel, stands as a prominent producer of high-end handbags, recognized for its timeless designs and impeccable craftsmanship with classic styles like the Chanel Classic Flap bag, which now starts at $10,800 after a recent increase in March 2024. While other brands like Louis Vuitton and Hermes hold larger market shares, Chanel remains a significant player, with 12% of the luxury handbag market in 2022 and is known for its exclusivity, often implementing price increases that outpace inflation, leading to its bags being considered a worthwhile investment by many. Chanel's continued presence in the luxury market is further secured by its popularity with the younger Gen Z demographic, although Gen Z in the US seems to prefer Coach more, with Chanel only having 6% preference.

Hermès

Hermès, established in 1837, began as a harness maker, but evolved into a luxury powerhouse, introducing its first handbag in 1922, and is renowned for its exquisite craftsmanship, with leather goods accounting for over 45% of their revenue. The iconic Birkin bag, created in 1984, and Kelly bag, first introduced in 1935 and renamed in 1977, remain highly coveted, often retaining or increasing their retail value, with the brand holding an 18% market share in 2022, and with prices ranging from £450 to £70,000. You can find more information on their elegant bags and clutches collection.

Gucci

Gucci, founded in Florence in 1921, is a renowned Italian brand that initially produced leather luggage and handbags, and by the late 1990s, under Tom Ford's creative direction, Gucci achieved an 8% share of the global luxury goods market, with a remarkable 144% revenue increase in 1997 alone. In 2022, Gucci held an 8% share of the luxury handbag market, alongside other leaders, and by 2023, leather products accounted for nearly 25% of the global luxury market. Gucci's iconic bags include the Bamboo, Jackie, and Dionysus, often featuring the signature double-G logo, and these bags continue to be sought after by luxury consumers worldwide. You can explore their current collection.

Prada

Prada, founded in 1913, is a renowned Italian luxury brand, achieving approximately 4.2 billion euros in sales revenue in 2023, with leather goods, including their iconic handbags, being a major contributor at around 1.86 billion euros in 2022, demonstrating their continued prominence in the luxury market. Despite a dip in the Americas, sales in Japan increased by 44% year-over-year in 2023, while the Prada brand saw a 12% increase in retail sales year over year, solidifying its position as a top producer of high-end bags, with styles like the Galleria, Cleo, and Arqué gaining significant popularity.

Fendi

Established in Rome in 1925, Fendi quickly gained international acclaim for its elegance and craftsmanship, initially as a handbag and fur workshop, with the iconic Baguette bag debuting in 1997 and maintaining up to 113% of its original value on the resale market, while the Mama Forever bag remarkably retains 1119%; the brand's creative direction has been shaped by collaborations with Karl Lagerfeld for 54 years and later Silvia Venturini Fendi, solidifying Fendi as a top producer of luxury bags with a 57% average value retention across its styles, with 77% of owners in the U.S. showing loyalty. Visit the official Fendi website to explore their collections.

Dior

Dior, established in 1946, stands as a top luxury brand, with signature handbags like the Lady Dior, introduced in 1995 and favored by Princess Diana, and the Saddle Bag, initially launched in 1999 and revived in 2018, gaining significant popularity among millennials and Gen Z. In 2022, Dior held a 10% market share in the luxury handbag market, with the market projected to reach $111.30 billion by 2031. While the brand's new collections can retain around 92% of their value in the resale market, certain bags like the Lady Dior can range between $2,000 to $4,000 in resale compared to their retail price of $6,100. The brand's popularity is further bolstered by its strong presence on social media platforms and collaborations with brand ambassadors, positioning Dior as a symbol of elegance and a coveted brand within the luxury market.

Burberry

Burberry, established in 1856, is a renowned British luxury brand, with leather goods, particularly bags, contributing significantly to its revenue, experiencing a notable 12% growth in sales in 2023. The Frances shape and vintage check line have been particularly successful, and despite some market fluctuations, like an 8% decrease in mainland China sales in Q2 2023, the brand's handbag sales continue to be strong. This success is driven by innovative designs and heritage styles, solidifying its position as a top producer of luxury bags.

Balenciaga

Balenciaga, a luxury fashion house, has established itself as a top producer of bags, with the iconic City bag, originally launched in 2001, experiencing a resurgence in popularity recently, demonstrated by a 13% increase in searches on Vestiaire Collective and a 55% rise in online discourse; the brand achieved a total of 1.189 billion euros in sales in 2021, showing a 44% growth between 2020 and 2021, making them a significant player in the luxury market. Despite some controversies in late 2022, the brand's revenue grew in Asian markets during the first half of 2023, and their creative designs and surprising shows continue to drive their success in the fashion industry. You can explore their latest bag collections.

Bottega Veneta

Bottega Veneta, established in 1966 in Italy, is renowned for its luxurious, handcrafted leather goods, particularly its bags, which often feature the iconic Intrecciato weaving technique. While the brand offers a range of products, leather goods, specifically handbags, contribute a significant 74% to their global sales, making them a key focus and a major part of their reported 1.6 billion euros in revenue in 2023. Popular models like the Jodie, Cassette, and Pouch are consistently in high demand. You can explore their collection on their official website: Bottega Veneta.