Top Body Spray Brands You Need to Check Out!

When it comes to choosing the perfect body spray, discerning consumers often seek brands that combine alluring scents with long-lasting appeal. In recent years, top contenders have emerged in the market, each offering a unique fragrance experience ranging from fresh and invigorating to deep and sensuous. Among these, popular names such as AXE, Dove, Bath & Body Works, and Victoria's Secret have consistently garnered consumer loyalty for their innovative blend of quality and variety. Curious to explore which body sprays made it to our list of top picks this year? Read more below to uncover the best options for every preference and occasion.

Illustration of body spray

Best brands of body spray in 2025

Axe

Axe, the world's No.1 men's fragrance brand, has been a dominant force in the male grooming market since its debut in France in 1983. Known as Lynx in the UK, Axe offers a wide range of products, including body sprays, antiperspirants, and deodorant sticks, with its bestselling product in the US being Axe Apollo body spray. The brand is used by men in over 90 countries and holds a significant market share, with 21% of deodorant users in the United States using Axe products. Despite some decline in social media engagement, Axe remains highly recognized, with 85% brand awareness among U.S. deodorant users. In 2021, Axe relaunched its core range globally, incorporating odour-busting zinc technology and aluminum-free formulas. For more insights, read about Axe's journey as a top men's fragrance brand.

Old Spice

Old Spice is a leading brand in the male grooming industry, particularly renowned for its body sprays and deodorants. As of 2019, Old Spice held a significant 11.8% market share in the U.S. deodorant market, and it is forecasted to maintain this position with a market share of 11.9% by 2024. The brand boasts high awareness, with 89.5% of U.S. adults familiar with it, and a strong conversion rate of 22% from the consideration stage to purchase intent. Old Spice's dominance is also evident in the men's body wash and liquid soap segment, where it captured a 9.1% market share as of April 2021. The brand's loyalty is further highlighted by 83% of its users showing loyalty to the brand. For more information, visit their official website.

Dove Men+Care

Dove Men+Care, a leading brand in the men's grooming market, is particularly notable for its innovative body care products. The brand secured an 8.1% market share in the men's grooming market in 2019, demonstrating its strong connection with male consumers. Recently, Dove Men+Care launched a new whole-body deodorant line, addressing a fast-growing trend with 76% of consumers expressing interest in trying such products, despite only 2% currently using them. This new line includes aluminium-free, dermatologist-tested formulations available in spray, stick, and cream formats, infused with vitamin E and suitable for sensitive skin. The brand's redesign efforts have also driven a 17% sales increase in 26 weeks, highlighting its effectiveness in consumer preference.

Calvin Klein

Calvin Klein is a prominent global fashion brand known for its high-quality body sprays, among other personal care products. Established in 1968 in New York, the brand is renowned for its minimalist and sensual aesthetic, reflecting in its iconic underwear, designer jeans, and other apparel. Calvin Klein is a significant player in the body spray market, which is projected to grow at a CAGR of 5.50% from 2024 to 2031, with the global market size estimated at USD 7981.2 million in 2024. The brand's products are popular across various regions, including North America, which holds around 40% of the global body spray market revenue. Calvin Klein's commitment to modern comfort and inclusive sizing options further strengthens its market presence.

Bath & Body Works

Bath & Body Works is a leading retailer in the body care and home fragrance industry, generating revenues of $7.4 billion in 2023, up from $6.43 billion in 2020. The company operates over 1,850 stores in the U.S. and 109 locations in Canada, with each store averaging around $3 million in sales in 2023. As a major player in the body mist market, Bath & Body Works contributes to the segment's growth, driven by consumer preference for lighter and more affordable fragrance options. The brand is highly followed on social media, with around 5.75 million followers on Instagram as of March 2022. Bath & Body Works is part of a fragmented market where key players hold a market share of 6-10%. For more detailed insights into their global sales performance, refer to this Bath & Body Works revenue report.

Victoria's Secret

Victoria's Secret is a leading brand in the body spray market, known for its high-demand products that saw significant sales increases, such as a 1,343% jump in body mist sales and a 5,727% increase in Shimmer Mist sales during the week of the *Victoria's Secret Tour '23* premiere. The brand's body mists, available in multiple fragrances, are popular for their refreshing and casual scents, aligning with consumer preferences for lighter fragrance options. In 2023, the global body mist market, which Victoria's Secret is a part of, was valued at USD 5.2 billion and is expected to grow at a CAGR of 4.9% until 2032. Victoria's Secret's products, such as the Bombshell Passion Perfume and Very Sexy perfume, also saw substantial sales growth, with increases of 2,010% and 754%, respectively. The brand's focus on inclusivity and customer-centric approaches has been a key factor in its market presence.

Nivea

NIVEA, a brand renowned for its innovative and trusted products, has been a leader in the skincare and body care industry for over 110 years since the launch of NIVEA Creme in 1911. The brand, owned by Beiersdorf, has expanded its product range to include deodorants and body sprays, catering to diverse skin types and needs. NIVEA's products, such as NIVEA Body Lotion, are highly successful, with South Africa being the largest market for NIVEA Body Lotion, and the brand seeing significant growth in regions like Nigeria and South Africa, with sales increasing by over 60% and 20% respectively in these countries. NIVEA's commitment to research and development, working with over 50 institutions worldwide, ensures its products meet various skin care requirements. The brand's strong market presence is further bolstered by its focus on digital communication and expanding e-commerce channels. For more information, visit their official website.

Paco Rabanne

Paco Rabanne is a renowned brand in the body spray and fragrance industry, known for its highly successful scents such as Paco Rabanne Pour Homme, 1 Million, and Lady Million. The brand, founded by the Spanish-born French fashion designer Paco Rabanne, has a strong presence globally, with its men's perfume '1 Million' being one of the most popular fragrances worldwide, used by an estimated 1.32 million people in the UK alone in 2020. Paco Rabanne's fragrances are distributed by the company Puig, and the brand has a significant impact on the global fragrance market, which is projected to grow substantially in the coming years. The brand's innovative and futuristic approach to fashion and fragrances has earned it several awards and a loyal customer base. Paco Rabanne's email marketing strategy is also highly effective, with a low spam score and high deliverability rates. For more details, visit their official website.

Chanel

Chanel is renowned as one of the premier luxury brands in the fragrance industry, including body sprays, with a revenue of $17.22 billion in 2022 and a significant presence in the Asia Pacific, Europe, and the Americas. The brand's customer base is predominantly female, accounting for 63.99% of its customers. Chanel's marketing strategy, which includes organic search contributing 46.69% of its audience, helps maintain its exclusivity and demand. Key products like Chanel Ndeg5, Coco Mademoiselle, and Chance are highly popular, with Chanel Ndeg5 used by an estimated 1.5 million women in France in 2023. The brand's commitment to sustainability, such as the No.1 de Chanel line with 97% naturally derived ingredients, further enhances its appeal.

Versace

Versace, a renowned luxury brand, is a significant player in the body spray and fragrance market. Founded in 1978 by Gianni Versace, the brand has maintained its leadership under the creative vision of Donatella Versace. Versace's body sprays and fragrances are part of a broader lifestyle portfolio that includes women's, men's, and children's ready-to-wear, shoes, bags, and accessories. The global body mist market, in which Versace participates, was estimated at USD 6.84 billion in 2023 and is expected to grow at a CAGR of 4.6% from 2024 to 2030, with Europe dominating the market with a share of around 32% in 2023. Versace's products are available through a network of 230 boutiques and 638 licensed stores worldwide.