Top Strapless Bra Brands You Can't Resist

Finding the perfect strapless bra can be a daunting task, especially with the myriad of options available in the market. From providing adequate support to ensuring comfort and seamless appearance under clothing, the ideal strapless bra must tick all the boxes. Fortunately, several brands have risen to the occasion, offering a variety of styles, sizes, and innovative solutions to cater to every need and body type. If you're on the hunt for the best strapless bras that promise to stay in place and enhance your silhouette, explore the top recommendations below.

Illustration of strapless bra

Best brands of strapless bra in 2025

Wacoal

Wacoal is renowned as one of the best producers of strapless bras, known for their comfort, support, and versatility. Their strapless bras, such as the Red Carpet Strapless Underwire Bra, are available in a wide range of sizes (B to I cup sizes and 30 to 44 band sizes) and can be converted into multiple styles, including traditional, halter, crisscross, and one-shoulder styles. This bra has consistently been a top performer in evaluations, proving durable and maintaining its shape after stretch recovery tests and laundering. Wacoal's acquisition of the lingerie startup Lively in 2019 further enhanced their strategic resources and digital platforms, contributing to their market growth. The brand's focus on comfort and performance has made their strapless bras a staple for various fashion needs. For more information, visit their strapless bras collection.

Natori

Natori is renowned as one of the top producers of strapless bras, known for their comfort, support, and stylish designs. The brand's Feathers Bra, for instance, is highly praised for its seamless and supportive features, available in 21 different colors. Natori's commitment to inclusivity is evident in their recent expansion of size ranges, including a +Support collection up to 40H. The brand's products are popular among women who value both fashion and comfort, contributing to the growing demand for strapless bras globally. With events and partnerships, such as the one hosted at their NYC store, Natori continues to engage with customers and enhance their product offerings. For more information, explore the wide selection of Natori strapless bras.

Calvin Klein

Calvin Klein is renowned as one of the top producers of strapless bras, known for their blend of style, comfort, and sustainability. The brand has been a leader in the lingerie market, with the bra segment accounting for a significant share, such as around 50% of the global lingerie market revenue. Calvin Klein's commitment to using recycled materials in their products aligns with the growing consumer preference for sustainable fashion. In the Asia Pacific region, which contributes around 36% to the global lingerie market, Calvin Klein's presence is strong due to its wide range of product portfolios. The brand's innovative designs and focus on breathability and support make it a favorite among consumers.

Maidenform

Maidenform is renowned as one of the top producers of strapless bras, offering a range of underwire and wirefree options that ensure comfort and support. Their strapless bras, such as the DreamWire Multiway Underwire Bra, feature innovative designs like the Stay Put Power Band and Comfort Grip™ lining to provide a secure fit. Maidenform's products cater to various needs, from formal wear to everyday use, and their convertible straps allow for multiple wearing styles. The brand's commitment to quality and fit is evident in their detailed bra fit guides and customer-friendly return policies. With a focus on both style and functionality, Maidenform has established itself as a trusted name in the lingerie market.

ThirdLove

ThirdLove is renowned for its innovative and comfortable bra designs, particularly its strapless bras, which have garnered significant praise for their functionality and fit. The 24/7 Classic Strapless Bra, for instance, features silicone grips for security, removable convertible straps, and side boning for structure, making it a favorite among consumers. This bra has aced stretch recovery tests and is designed to fit a wide range of body types, reflecting ThirdLove's commitment to inclusivity with over 70 size options, including half-cup sizes. Since its launch in 2013, ThirdLove has collected over 75 million data points from its FitFinder quiz, enhancing its product development and customer satisfaction. The brand's data-driven approach has contributed to its 450% revenue growth over two years, solidifying its position as a leader in the lingerie industry. Learn more about their journey and innovations on their our story page.

Chantelle

Chantelle, founded in France in 1876, is renowned for its meticulously crafted bras, including strapless and backless designs, which are constructed with the same detail and care as couture gowns. Each bra is made with exclusive lace and many parts are still handmade, ensuring a high level of quality and comfort. Chantelle is a significant player in the global strapless backless bra market, which is expected to reach USD 7.58 billion by 2029, growing at a CAGR of 5.7% from 2022 to 2029. The brand's commitment to proper fit and comfort has made it a favorite among women, particularly in regions like Germany where the strapless backless bra market is valued at USD 0.49 billion in 2021 and expected to grow to USD 0.74 billion by 2029. Chantelle's products are highly regarded for their beauty and functionality, making them a top choice for those seeking high-quality lingerie. Discover more about their elegant designs on their official website.

Spanx

Spanx is a leading brand in the lingerie market, particularly renowned for its innovative and comfortable strapless bras. Founded by Sara Blakely, who was named the world's youngest self-made female billionaire by Forbes in 2012, Spanx has expanded its product line to include bras, underwear, leggings, and more. The brand's products, such as the Bra-llelujah(r) Underwire, have become top sellers at all retailers. Spanx has a global presence, available in over 50 countries, and has been featured in various media outlets, including CNN and SNL. The brand's focus on solving wardrobe woes and providing quality, shaping products has made it a favorite among women worldwide.

Vanity Fair

Vanity Fair is renowned as one of the top producers of strapless bras, offering high-quality products like the Beauty Back(r) Underwire Smoothing Strapless Bra, which features silicone and supportive elastics for a secure fit and 4-way stretch fabric for back smoothing. This bra is designed with removable, back adjustable straps that can convert in five different ways, ensuring versatility and comfort. Vanity Fair's products are popular for their modesty and great shape, with lightly lined, seam-free cups. The brand has seen a shift in market share, but it remains a significant player, especially with its adaptive and inclusive product lines. For instance, traditional brands like Vanity Fair have lost some market share, dropping from a combined 51.6% in 2013 to 41.2% in 2018, but they continue to innovate and meet consumer demands.

Victoria's Secret

Victoria's Secret, although facing criticism for fit and quality, remains a significant player in the lingerie market, including strapless bras. The brand has been a major seller, generating about $6.6 billion in revenue in recent years, and has expanded its marketing and product lines to include more inclusive options. However, the strapless backless bra market, where Victoria's Secret participates, is expected to grow significantly, reaching $471.78 million by 2028 with a CAGR of 12.67% from 2022 to 2028. Despite some drawbacks, Victoria's Secret's acquisition of DTC lingerie companies and partnerships indicate its ongoing efforts to adapt and compete in the market.

Soma

Soma is renowned as one of the best producers of strapless bras, offering exceptional comfort and support. Their Enbliss Wireless Stay Put Multi-Way Strapless Bra is a standout, available in five colors and sizes from 32A to 42G, and can be worn in five different ways. This bra features soft-brush fabric, contour cups, and stay-put technology, ensuring it remains in place even during vigorous activities. Soma's commitment to quality is reflected in their strong market presence, with the North American region dominating the strapless backless bra market, where Soma likely contributes significantly. The brand's online sales revenue, such as $21,888,755 in October 2024, highlights their customer base and engagement. For more insights, check out this Soma bra review.