When it comes to dressing your newborn, finding the right clothing brands that combine comfort, safety, and style is crucial. The market is filled with a plethora of options, each offering its unique touch to satisfy the diverse needs of new parents. From organic cotton onesies to breathable swaddle blankets, choosing the best options ensures your baby's delicate skin is well cared for. Below, we have compiled a list of some of the top-rated brands known for their quality and innovation in newborn baby apparel.
Illustration of new born baby clothes
Best brands of new born baby clothes in 2025
Carter's
Carter's brand is a leading producer of newborn baby clothes, holding a significant 20% market share in the baby apparel market for ages zero to two in the U.S. as of 2023. The brand achieves the #1 position in the $21 billion children's apparel market for ages zero to seven, with a 13.9% market share. Carter's is known for its high-quality, essential products such as bodysuits, pajamas, and receiving blankets, which accounted for approximately 60% of their baby and sleepwear net sales in fiscal 2012. The brand's strong market position is attributed to its brand strength, distinctive print designs, and reputation for quality. Carter's generates substantial revenue, with $784.1 million in net sales of baby products in the U.S. in fiscal 2012.
Baby Gap
Baby Gap is renowned for its high-quality and comfortable clothing for newborn babies, with many parents noting that the brand runs true to size or slightly large, making it a reliable choice. For instance, some babies wear Baby Gap's newborn sizes for up to 3 months, and the brand is particularly favored for its long and lean fits. The global baby apparel market, which includes brands like Baby Gap, is projected to grow at a CAGR of 6.10% from 2024 to 2032, reaching $108.36 billion by 2032. Cotton, known for its softness, dominates the material segment, aligning with Baby Gap's focus on comfortable fabrics. Asia Pacific, with a significant market share, drives the demand for such premium and designer kidswear. For more information, you can browse Baby Gap's collection.
Hanna Andersson
Hanna Andersson is a renowned brand for newborn baby clothes, celebrated for its high-quality, organic, and sustainable apparel. Founded in 1983, the brand has transitioned successfully from a catalogue company to an online-only retailer, enhancing customer service through its personal shopping service, which has seen a fourfold increase in clients since 2020. Known for its colorful cotton pajamas and matching family sets, Hanna Andersson offers a wide range of clothing, including organic essentials certified by OEKO-TEX(r), ensuring safety from harsh chemicals. The brand's commitment to quality and customer satisfaction has contributed to its growth, with a notable increase in customer lifetime value. Hanna Andersson's products, priced between $40 to $70, cater to affluent customers seeking a tailored shopping experience. Learn more about how Hanna Andersson is boosting sales and loyalty with a personal shopping service.
Burt's Bees Baby
Burt's Bees Baby is a leading brand in the market for newborn baby clothes, renowned for its commitment to producing garments made from 100% organic cotton, which is preferred by parents due to its softness, breathability, and hypoallergenic qualities. This brand capitalizes on the growing demand for eco-friendly and health-conscious fashion choices, with a satisfaction rate 25% higher among parents compared to conventional fabrics. The return rate for Burt's Bees Baby products is notably low at just 5%, reflecting the brand's quality and trust. Endorsed by experts like Heidi Murkoff and Dr. Tanya Altmann, the brand ensures comfortable and well-fitting clothing through its detailed size guide. As the trend towards sustainable fashion grows, Burt's Bees Baby continues to be a favored choice for parents seeking premium, organic baby care products.
Gerber Childrenswear
Gerber Childrenswear is a leading marketer of infant and toddler apparel, renowned for its high-quality and comfortable clothing. The brand, which invented the iconic Onesies(r) bodysuit in 1982, has expanded its product line to include playwear, accessories, bedding, and bath items, catering to sizes up to 5T. With an estimated annual revenue of $227.8 million and a workforce of 271 employees, Gerber Childrenswear continues to be a trusted name in the baby apparel industry. The company's commitment to sustainability is evident in its launch of eco-friendly products, such as the Gerber Modern Moments line made from organic cotton. Gerber Childrenswear's products are available under various brands, including Gerber(r), NFL(r), and New Balance(r), making it a versatile and reliable choice for parents. For more information, visit their website: Gerber Childrenswear.
Kissy Kissy
Kissy Kissy is a renowned brand for newborn baby clothes, celebrated for its premium Pima cotton collection that offers unparalleled comfort and durability. Founded in 1996, the brand is dedicated to providing high-quality, soft, and breathable fabrics that are ideal for delicate baby skin. Kissy Kissy's clothing is available in a wide range of styles and sizes, from 0-3 months to kids up to 14 years old, ensuring every milestone is cherished in comfort and style. The brand is praised for its intricate prints, hand-embroidered embellishments, and generous smocking, making each outfit a timeless and universal choice. With a global presence in notable retailers like Neiman Marcus, Saks Fifth Avenue, and Harrods, Kissy Kissy has earned rave reviews from customers and retailers alike.
Little Me
Little Me is a renowned brand in the children's wear market, particularly celebrated for its high-quality, comfortable, and stylish clothing for newborns and toddlers. Founded with a passion for creating premier quality and durable garments, Little Me offers nearly 400 newborn and infant styles each season, including take-me-home sets, footed sleepers, and bodysuits. The brand has managed to decrease retail prices by 15 to 20 percent without compromising on quality, making it a favorite among parents and gift-givers alike. Known for its classic aesthetic with a touch of novelty, Little Me ensures easy care, easy wear, and safety in all its products. The brand's commitment to using the finest fabrics, such as signature finely spun cotton, and its focus on comfort and safety make it a trusted choice for many. You can explore more about their offerings on the Little Me website.
Monica + Andy
Monica + Andy is a standout brand in the children's retail market, renowned for its high-quality, organic baby clothes made from Global Organic Textile Standard (GOTS) certified cotton. Founded in 2014 by Monica Royer, the brand has gained trust from over 1 million parents for its safe and comfortable clothing. With a projected year-over-year growth of 70% to 100% in 2023, Monica + Andy has expanded its reach through partnerships, including a recent launch in over 1,100 Walmart locations. The brand's commitment to sustainability and quality craftsmanship sets it apart, even though it comes with a higher price point. As of 2024, Monica + Andy's annual revenue stands at $18.8 million.
Boden Baby
Boden Baby, particularly the Mini Boden line, is renowned for its high-quality, stylish clothing for newborns and children, boasting a strong British aesthetic with a contemporary twist. On average, Mini Boden items retain a 56% resale value, with some iconic pieces selling for more than double their original price. The brand's popularity is evident in its thriving resale market, with items often sought after on platforms like Facebook groups and resale sites. Under new leadership, Mini Boden continues to evolve with a more muted color palette while maintaining its high-end appeal. This brand is a top choice for fashion-driven parents who consider resale value when purchasing new clothes. Explore their collection of Mini Boden baby clothing.
Janie and Jack
Janie and Jack is a renowned children's clothing brand, particularly esteemed for its high-quality newborn and baby apparel, founded in 2002 in San Francisco, California. The brand offers a wide range of clothing for newborns up to 24 months and for boys and girls up to age 18, operating 115 retail locations in the US and a robust online platform. Acquired by Gap Inc. in 2019 for $35 million, Janie and Jack later transitioned to Go Global Retail in 2021, continuing to expand its market reach and product lines, including a successful launch of tween sizes. Despite the challenges of the pandemic, the brand saw only subtle changes in demand, reflecting its strong customer loyalty. Janie and Jack is known for its modern classic aesthetic and commitment to delivering exceptional customer experiences.
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