Top Sports Shoe Brands in India for Ultimate Performance

When it comes to sports shoes in India, the market is brimming with options that cater to various athletic needs while offering the latest in style and comfort. Several brands have carved a niche for themselves by combining cutting-edge technology with innovative designs, making them favorites among sports enthusiasts. Whether you are seeking high-performing running shoes, durable hiking footwear, or stylish yet functional sneakers, these brands do not disappoint. To explore the leading names that define excellence in the Indian sports shoe market, continue reading below.

Illustration of sports shoes in India

Best brands of sports shoes in India in 2025

Nike

Nike is one of the leading producers of sports shoes in India, maintaining a significant market presence despite fluctuations. In 2023, Nike's revenue in India was around 12 billion Indian rupees, indicating a growth trend. Globally, Nike holds a substantial market share, with 38.2% of the total footwear market and 30% of the athletic footwear market as of 2022. In India, Nike focuses on premium product offerings and strategic collaborations, such as with the IPL, to drive sales. However, the brand faced a 27% revenue drop in FY21, highlighting the competitive landscape in the Indian market. For detailed insights and statistics, explore Nike's shoe statistics.

Adidas

Adidas has solidified its position as a leading sports shoe brand in India, achieving a significant revenue growth of 2.5 times from FY21 to FY23, reaching Rs 2,578.1 crore in FY23. The brand's initiatives, such as Sneaker Clubs and Sneaker Saturdays, have contributed to a thriving sneaker culture, particularly among the younger demographic. India's sneaker market, forecasted to generate $2.80 billion in revenue in 2024, has seen Adidas capitalize on the trend with a 20% rise in sales, driven by its sustainable apparel line and robust online presence. Adidas' partnership with the CK Jaipuria Group aims to establish 100 footwear stores by the end of 2024, further expanding its retail footprint. The brand's focus on innovation and key footwear franchises has been instrumental in its success. For more insights, visit their Adidas brand strategy page.

Puma

Puma has established itself as a leading sportswear brand in India, achieving an impressive 46% revenue growth in FY22 and surpassing competitors like Nike, Adidas, and Reebok. The brand's success is attributed to its robust offline presence with over 480 stores, significant online sales accounting for 44% of its business, and strategic collaborations with local celebrities and athletes. Puma's product range, consisting of 60% footwear, 35% apparel, and 5% accessories, caters to regional preferences such as cricket-specific collections. The brand's focus on localization, innovative marketing strategies, and a well-crafted marketing mix have made it the preferred choice for young, active, and fashion-conscious consumers in India. By 2015, Puma became the No.1 sportswear brand in India, a position it has maintained through continuous growth and expansion. Learn more about Puma's remarkable growth in India.

Reebok

Reebok is the undisputed leader in the Indian sports shoe market, holding a significant 46% market share, surpassing both Nike and Adidas. In India, Reebok's brand value is uniquely higher than its global competitors, with Nike having only an 11% market share and Adidas at 21%. The Indian sports shoe industry, valued between Rs 3,500 crores and Rs 5,000 crores, sees Reebok dominating the segment. Reebok's success is driven by the growing health consciousness and increased participation in sports among Indians. The brand's retro sneakers and modern athletic shoes cater to a wide range of fitness activities, making it a favorite among consumers. For more information about their diverse range of athletic footwear, visit their official Reebok website.

Asics

Asics is poised to become one of the leading sports shoe brands in India, expected to be the fastest-growing market in Southeast Asia for the company. With over 111 stores across India and a plan to double this number by 2026, Asics aims for a 25% compound annual growth rate. The brand has seen a 37% increase in revenue and a 37.7% rise in net profit in FY23, and it has started manufacturing 30% of its footwear locally, with plans to increase this to 35% in the next couple of years. Asics is also strengthening its athleisure segment and expanding its digital presence, with e-commerce contributing significantly to its business. Discover more about their initiatives on the official Asics website.

Skechers

Skechers has emerged as a leading sports shoe brand in India, particularly in the Asia Pacific region, with India contributing 27% of the company's total global sales in the second quarter of 2023, surpassing China's 19% and only trailing behind Germany's 29%. The brand achieved a new quarterly sales record of $2.01 billion, with a significant increase of 20% in the Asia-Pacific region and a 29% growth in direct-to-consumer sales. Skechers aims to become the second-largest sportswear brand in India, focusing on expanding its presence in accessories, apparel, and targeting women's and kids' segments, where women's shoes already contribute around 46% of total sales. The company has seen exponential growth in India, with a year-on-year growth rate of 60-70% since its launch around six years ago. Skechers continues to innovate with premium designs and collaborations, such as the "Luminators" and a special collection with the Japanese manga series One Piece. For more information, visit the Skechers official website.

Under Armour

Under Armour is a prominent player in the India sports apparel market, known for its innovative and performance-oriented products. The brand has seen significant growth, particularly through its focus on athletic tights and strategic marketing strategies, including signing high-profile athletes and expanding into second and third-tier cities. In 2014, Under Armour's sales surpassed those of Adidas, with a 32% increase over the previous year, reaching $3.08 billion in sales and a market value of $15 billion. Under Armour's success in India is also driven by its strong online presence and retail partnerships, contributing to its market share in the competitive sports apparel sector. The brand's emphasis on technology and differentiated products has helped it stand out in the market. For more detailed insights, visit the India sports apparel market report.

New Balance

New Balance is a prominent player in the sports shoe market in India, known for its high-quality and performance-driven footwear. The brand holds a significant market share globally, with about 4% of the global shoe market and 10% in the United States. In India, New Balance benefits from the growing trend of athleisure and increasing consumer disposable incomes, contributing to the country's footwear market growth expected at a CAGR of 5.6% from 2024 to 2030. New Balance achieved a record-high $4.23 billion in shoe revenue in 2022, with 80% of its total revenue coming from its footwear segment. The brand has also seen a strong presence in the NBA, with a 2.3% share in the 2022-23 season, marking its sixth most popular brand in the league. For more details, you can explore New Balance shoe statistics.

Fila

Fila is a prominent player in the Indian sports shoe market, renowned for its innovative products and robust retail strategies. The brand has experienced significant growth, with its Heritage business doubling every year, and is planning to expand its retail footprint five-fold in the next five years. Fila focuses on key categories such as Motorsports, Tennis, and Basketball, introducing local innovations like HEXO and COMFORTX cushioning technologies. With over 1,200 retail touchpoints across India, Fila aims to open more exclusive outlets in Tier II and III cities. The brand's revenue in India has been substantial, with 65% coming from footwear, 25% from apparel, and 10% from accessories as of 2012.

Woodland

Woodland is a leading brand in India's sports shoe market, known for its high-quality footwear and apparel. The company, owned by Aero Club, achieved a revenue of Rs 1,000 crore in FY22 and aims to cross Rs 1,200 crore this fiscal, driven by 'revenge-buying' post-pandemic. Woodland sells over 5 million pairs of shoes annually, with almost two-thirds of its revenue coming from footwear and 25% from apparel. The brand has a strong presence in both domestic and international markets, including the UAE, South Africa, Russia, and Canada, and plans to add 20-25 new exclusive stores this year. Woodland's products are popular for their durability and comfort, particularly in the athleisure segment which has seen significant growth during the pandemic. For more insights, read this detailed article on Woodland's projected growth.