Top Snow Gear Brands: Elevate Your Winter Adventures

As winter approaches and snowflakes begin to fall, staying warm and stylish becomes a top priority for many. For those looking to hit the slopes or simply enjoy the frosty outdoors, choosing the right snow clothing is essential. From performance-driven jackets to ultra-insulated pants, several brands stand out for their exceptional quality and trend-setting designs. Curious about which brands have made the cut for the best in snow fashion? Discover our curated list below.

Illustration of snow clothes

Best brands of snow clothes in 2025

The North Face

The North Face is a leading brand in the snow apparel market, known for its high-quality and innovative products. In 2023, the brand saw a 17% increase in revenue, reaching $3.6 billion, with significant growth in both direct-to-consumer and wholesale channels. The North Face's global direct-to-consumer sales increased by 19%, and its wholesale sales grew by 14% in constant currency. The brand's core snow sports category, including the popular Nuptse Jacket, showed strong momentum, and its Vectiv footwear achieved 120 race day podiums and 85 wins. The North Face also expanded its XPLR PASS global loyalty membership by over one million new members in the quarter. For more insights, check out the Snow Apparel Market report.

Patagonia

Patagonia is a leading brand in the snow apparel market, known for its high-quality, sustainable, and innovative products. The company dominates the market with its commitment to environmental responsibility, as seen in initiatives like the "Worn Wear" campaign, which promotes reuse and repair over new purchases. In 2023, Patagonia was part of a market valued at USD 18.2 billion, with the global snow apparel market expected to grow at a CAGR of 11.2% from 2024 to 2033. Patagonia's digital marketing strategies, including seamless online and offline shopping experiences and personalized customer interactions, have significantly contributed to its success. The brand's focus on sustainability and customer-centric practices has solidified its position as a leader in both retail and sustainability.

Arc'teryx

Arc'teryx is a leading brand in the snow apparel market, known for its high-end, performance-driven products that cater to outdoor enthusiasts. The brand has seen significant growth, with a 65% revenue increase year-over-year, reaching $941.2 million in the nine months ended September 30, 2023. Arc'teryx dominates the premium outdoor apparel space, particularly in regions like North America and Greater China, where it has opened numerous retail stores and achieved high sales per square foot. The brand's products, such as Gore-Tex shell jackets and down parkas, are highly regarded for their quality and innovation. Arc'teryx's strong market presence is further enhanced by its loyal customer base and expanding retail footprint.

Columbia

Columbia Sportswear is a leading producer of snow apparel, renowned for its high-quality and innovative products. The brand is a key player in the global snow apparel market, which was valued at USD 18.2 billion in 2023 and is expected to grow at a CAGR of 11.2% until 2033. Columbia's products cater to various winter sports, including skiing, which dominated the application segment with 64.8% in 2023. The company's presence in the North American market is significant, with the region accounting for over 38.15% of the global snow sports apparel market in 2023. Columbia's offerings are available through multiple distribution channels, including specialty stores, which held a 38.7% market share in 2023.

Salomon

Salomon is a leading brand in the snow sports industry, known for its high-quality apparel and footwear. The company has experienced significant growth, with sales increasing by 400% since 1995, and it holds the top share position in alpine boots and high-end skis. Salomon dominates 80% of the Nordic Ski Systems market and is a major player in the snowboarding sector, ranking third in boards and second in boots. The brand is also expanding its soft goods segment, aiming to increase it to 50% of the business in the next three to five years, driven by strong double-digit growth in footwear and apparel, particularly in Asia Pacific and Greater China. Salomon's footwear has seen especially strong traction, with a 55% increase in DTC sales in the second quarter of 2024. For more insights into their strategic growth, visit their apparel and footwear strategy.

Burton

Burton is the world's largest and most renowned snowboarding brand, commanding a significant market share of around 30-55% in the snowboarding equipment market. Founded by Jake Burton Carpenter in 1977, the company has been a leader in innovation and quality, with popular products like the AK Gore-Tex Cyclic Jacket and AK Gore-Tex Swash Pant. Burton's commitment to technology and sustainability has maintained its premier position since its inception. The brand has expanded globally, with 70 stores worldwide and a strong direct-to-consumer business across 32 countries. Burton's market dominance is further underscored by its role in growing the snowboarding industry, which has seen participation increase from 2.5 million in 1997 to 7.6 million in 2020. For more detailed information, visit their official website.

Marmot

Marmot is a highly regarded brand in the snow apparel market, known for its high-quality, durable, and affordable products. Founded in 1971, Marmot offers a wide range of outdoor gear, including performance jackets, technical rainwear, and skiwear, with retail price points ranging from $80 to $400. The brand is praised for its excellent price-to-quality ratio, often compared favorably to other premium brands like Patagonia and Mountain Hardware. In 2004, Marmot generated sales of approximately $74 million, highlighting its significant presence in the market. Marmot's products, such as their Precip jackets and Gore-Tex ski bibs, are popular among outdoor enthusiasts for their durability and performance. For more information on Marmot's offerings, visit their official website.

Helly Hansen

Helly Hansen is a renowned brand in the snow apparel market, known for its high-quality and innovative products. With over 140 years of experience, Helly Hansen has established itself as a leader in providing professional-grade gear that helps people stay and feel alive in harsh weather conditions. The brand's products, such as the Odin BC Softshell Kit, combine advanced materials and design to offer superior warmth, mobility, and breathability. Helly Hansen's commitment to sustainability and partnerships with professionals further enhances its reputation. In the global snow apparel market, Helly Hansen is among the key players, contributing to the market's growth, which is expected to reach USD 52.6 billion by 2033 with a CAGR of 11.2%. Learn more about Helly Hansen's commitment and history.

Obermeyer

Obermeyer, founded by Klaus Obermeyer in 1947, is a renowned producer of high-quality snow apparel, holding a significant market share with 45% of the children's skiwear and 11% of the adult skiwear market. The company has navigated challenges such as the 2013 season's 7% sales decline due to sparse snow, but remains optimistic with strong product lines and a growing presence in overseas markets, particularly in Europe and emerging markets like China. Obermeyer's annual revenue is estimated at $24.4 million, with 107 employees and a 3% employee growth rate. The brand is known for its innovative and breathable designs, and it dominates specialty stores with 38.7% market share in distribution channels. Europe, with its established winter sports culture, accounts for 44.7% of the global snow apparel market, where Obermeyer is a key player. For more insights into their journey and overcoming challenges, visit Obermeyer's story in Aspen Times.

Spyder

Spyder, founded in 1978 in Boulder, Colorado, is a renowned brand in the snow apparel market, known for its advanced technical composition and stylish designs. As an official supplier to the US Ski Team since 1989 and the Canadian Alpine Ski Team since 2002, Spyder has garnered global recognition, particularly in the skiing segment which dominates the snow apparel market with over 64.8% of global sales. The brand's innovative technologies, such as SpeedWyre, have significantly enhanced race suit performance, although it was later banned by the FIS in 1997. Spyder's products are available in various distribution channels, including specialty stores which hold 38.7% of the market share, solidifying Spyder's global presence by being available in North America, Europe, the Middle East, South Korea, and China.