Top Relaxed Jeans Brands for Effortless Style

Finding the perfect pair of relaxed jeans can transform your wardrobe, offering both style and comfort for any casual occasion. With countless brands available, selecting the best can be a daunting task. From classic heritage names to contemporary designers pushing the boundaries of casual fashion, there’s a wealth of options to explore. Below, we provide a curated list of the best brands known for crafting the finest relaxed jeans.

Illustration of relaxed jeans

Best brands of relaxed jeans in 2025

Levi's

Levi's is a leading producer of relaxed jeans, driven by the popularity of wider-leg silhouettes which accounted for about half of bottoms sales in recent quarters. In 2022, the company reported a 22% year-over-year revenue growth in the first quarter, with the iconic 501 style growing 50% year-on-year. Wider styles, including straight leg and loose-fitting jeans, have become mainstream, contributing significantly to Levi's revenue. For example, in the first quarter of 2024, jeans and bottoms continued to be Levi's most profitable category, representing about 70% of the company's total revenue. Levi's brand awareness among footwear customers is also high, with 94% recognition in the United States. For more detailed statistics about Levi's, you can visit Levi's statistics page.

Wrangler

Wrangler is a renowned brand in the denim industry, particularly celebrated for its relaxed fit jeans that offer maximum comfort and durability. In 2023, Wrangler's global revenue was $1.75 billion, with a notable 7% increase in Wrangler U.S. own.com sales driven by growth in tops and Western categories. The brand's relaxed fit jeans, available in styles such as bootcut, straight leg, and tapered leg, are designed to maintain their shape throughout the day. Wrangler's commitment to quality and comfort is evident in their extended sizing options and affordable pricing. The brand's Q3 2024 revenue saw a 4% increase globally, with a 10% growth in direct-to-consumer sales in the U.S.

Lee

The Lee brand is renowned for its high-quality and comfortable relaxed jeans, catering to a wide range of consumers. In 2023, Lee launched the re-imagined women's Lee Rider Jeans, which included the Rider Classic Jean and the Rider Slim Straight Jean, both designed to fit the shape of a woman's body perfectly. These launches reflect the brand's commitment to innovation and customer preferences, contributing to the robust growth in the women's jeans segment. Lee's collaborations, such as the one with Daydreamer, further enhance their product offerings and appeal. The brand's focus on sustainability, like Levi's plant-based initiatives, also attracts eco-conscious consumers. For more details on their offerings, you can visit their official website.

AG Adriano Goldschmied

AG Adriano Goldschmied, founded in 2000 by Adriano Goldschmied and Yul Ku, is a prominent brand in the denim industry, particularly known for its high-quality and sustainable manufacturing methods. The company has implemented various sustainability measures, including a water-filtration system that allows it to operate almost entirely on recycled water since 2019. AG Jeans has also introduced energy-efficient cloth washers and dryers that reuse heat, and its headquarters were retrofitted with solar panels in 2016. The brand is recognized for its innovative designs, such as the "boyfriend" style of jeans introduced by Samuel Ku in 2008, which contributed to the company's resurgence. AG Jeans operates 17 retail stores across the United States and employs approximately 550 people at its headquarters.

Madewell

Madewell is renowned for its high-quality, fashion-forward denim, particularly catering to the modern millennial with a range of relaxed jeans styles. The brand's fall denim collection, launched on August 8, 2024, includes trendy barrel-leg and low-slung baggy jeans, with the Darted Barrel Leg Jean being the best-selling style, driving over 30% of sales in the category. Madewell's focus on denim is year-round, with denim consistently being the top acquisition category, and customers who shop denim having a higher lifetime value. The brand emphasizes helping shoppers understand new leg shapes and styling options, ensuring a full and approachable look. By avoiding fast fashion trends, Madewell positions itself as a go-to brand for millennials seeking stylish and comfortable denim. For more information, explore their denim collection.

J.Crew

J.Crew, under the leadership of CEO James Brett, has been revitalizing its brand by focusing on classic, enduring American style and improving its product quality and fit. The company's Madewell denim brand has seen significant growth, with a 29% increase in sales to $121.7 million and a 28% rise in comparable sales in the second quarter of 2018. J.Crew itself has also shown signs of recovery, with a 1% increase in comparable sales despite a 5% decline in total sales. The brand is expanding its store presence, planning to open 10 Madewell stores and one J.Crew store while closing 30 underperforming locations. This strategy aims to capitalize on the growing demand for comfortable and versatile denim, a trend that has boosted the US denim jeans market, which is projected to grow at a CAGR of 5.3% from 2024 to 2032. For more information about J.Crew's latest offerings, visit their official website.

Everlane

Everlane is renowned for producing high-quality, relaxed jeans that combine comfort and style. Their denim collection, made from premium 11oz Japanese denim with a 2% elastane blend, ensures durability and a flattering fit. The brand is committed to transparency, ethical sourcing, and sustainability, making it a favorite among those seeking classic, minimalist designs. Everlane's jeans, such as the Super Straight Jean and the Authentic Stretch High Rise Skinny jean, are praised for their thick, soft denim and affordable pricing, starting at around $68. With a focus on long-lasting quality and environmentally conscious practices, Everlane sets a high standard in the fashion industry.

Gap

Gap Inc. is a prominent player in the jeans market, particularly known for its relaxed fit jeans, which cater to a wide range of consumers. The company's innovative strategies, such as the launch of a new credit card program in collaboration with Barclays and MasterCard in 2022, have helped in expanding its customer base. Gap Inc. operates within a highly competitive market, with a CAGR of 4.28% expected in the North America jeans market from 2024 to 2029. The company's focus on social media and online distribution channels has been crucial in attracting more customers. As part of the global denim jeans market valued at USD 86.66 billion in 2024, Gap Inc. continues to innovate and adapt to changing consumer preferences.

American Eagle

American Eagle Outfitters is a leading brand in the denim market, particularly renowned for its relaxed jeans that appeal strongly to the Gen Z demographic. The brand has maintained a strong financial position, with no debt and $417 million in cash as of 2019, and it has logged 16 straight quarters of positive comp sales as of Q4 2018. American Eagle's success is attributed to its moderate prices, quality clothes, and commitment to important issues like diversity and mental health. The brand's online sales alone exceed $1 billion annually, highlighting its significant market presence. In the US denim jeans market, which is expected to grow at a CAGR of 5.3% from 2024 to 2032, American Eagle remains a key player. For more information, visit the American Eagle Outfitters website.

Uniqlo

Uniqlo is a leading brand in the global jeans market, particularly renowned for its high-quality and affordable relaxed-fit jeans. The brand, a subsidiary of Fast Retailing Company Limited, has expanded rapidly, with over 2,434 stores worldwide as of FY2023, and achieved significant growth, including a 20.2% year-on-year increase in revenue to Y=2.7665 trillion in the same period. Uniqlo's success is driven by its innovative fabrics such as HeatTech, AIRism, and LifeWear, which offer unique functional performance. The brand's efficient supply chain and in-house product development allow for quick responses to customer needs and cost-effective production. Uniqlo's commitment to quality, comfort, and sustainability has made it a favorite among consumers globally.