Top Brands for Ultimate Comfort in Relaxed Fit Jeans

Discovering the ideal pair of relaxed fit jeans can elevate your wardrobe, ensuring both style and comfort. Over recent years, several brands have stood out in this category, offering a perfect blend of durability, fashion, and ease. From high-end designers to popular streetwear labels, these brands cater to diverse tastes and budgets, making it easier than ever to find your perfect fit. If you're on the lookout for the top recommendations that combine quality and flair, look no further than the list below.

Illustration of relaxed fit jeans

Best brands of relaxed fit jeans in 2025

Levi's

Levi's stands as a leading producer of relaxed fit jeans, with significant growth in this category. In Q2 2024, sales of loose fits rose by 21%, and the company is launching new women's baggy fit and men's relaxed fit lines to meet demand. The brand's direct-to-consumer (DTC) channel has seen robust growth, with a 22% increase in global Levi's women's DTC business in Q2. Levi's remains a market leader, though its global share has slightly slipped, according to Euromonitor data. The company's classic 501 style also saw a 16% increase in DTC sales during the same period. For more insights into Levi's robust growth and wholesale improvements, explore their DTC growth report.

Wrangler

Wrangler is a leading brand in the denim industry, particularly renowned for its high-quality relaxed fit jeans. Known for their comfort and durability, Wrangler's relaxed fit jeans are designed to maintain their shape throughout the day, making them a favorite among consumers. The brand offers a variety of styles, including bootcut, straight leg, and tapered leg jeans, catering to different preferences and occasions. With a strong presence in the global denim market, Wrangler benefits from the overall market growth, which is expected to expand at a CAGR of 5.9% from 2025 to 2030. Wrangler's commitment to comfort and affordability has made it a staple in men's wear, especially with its popular collections like the Five Star and Rugged Wear.

Lee

Lee is renowned as one of the best producers of relaxed fit jeans, offering a comfortable and classic style that caters to various body types. Their relaxed fit jeans feature a looser fit through the seat and thigh, providing all-day comfort with a midrise that sits comfortably on the hip. Available in a range of sizes, including regular, big and tall, and plus sizes, Lee ensures a flexible fit for every body type. With a history of delivering high-quality denim, Lee's relaxed fit jeans are a staple in many wardrobes, combining comfort and style seamlessly. The brand's commitment to using durable, soft denim with a hint of Spandex enhances the comfort and flexibility of their jeans.

GAP

Gap Inc. has reestablished itself as a strong player in the apparel market, particularly with its relaxed fit jeans, which are gaining significant traction. The company's Q2 performance showed a 4.8% year-over-year increase in net sales, with Old Navy's net sales rising 8% and Gap's net sales increasing by 1%, indicating a resurgence in consumer interest. The brand's collaborations, such as with Troye Sivan, are resonating well with consumers, especially among Gen Z. Gap's gross margin expanded by 500 basis points to 42.6%, reflecting improved profitability. As the global denim jeans market is expected to grow at a CAGR of 5.9% from 2025 to 2030, Gap Inc. is well-positioned to capitalize on this trend. For more information, visit their official website.

J.Crew

J.Crew is renowned for producing high-quality relaxed fit jeans, sourcing denim from the world's most esteemed mills and creating exclusive washes that ensure comfort and durability. Their Classic Relaxed-fit jeans, made from 100% cotton, offer a roomy fit through the hip and thigh with a higher rise and a wider leg, featuring a 17" leg opening and traditional 5-pocket styling. The brand is committed to sustainability, aiming to source 100% of its key fibers sustainably by 2025 and supporting Better Cotton's mission. J.Crew's focus on classic, enduring American style has helped the brand steady its sales and regain customer trust. With a range of fits, sizes, and price points, J.Crew caters to diverse customer preferences while maintaining the quality expected from the brand.

American Eagle

American Eagle stands out as a leading producer of relaxed fit jeans, particularly appealing to Gen Z consumers who prioritize comfort and sustainability. The brand has logged 16 straight quarters of positive comp sales as of Q4 2018 and generates over $1 billion in annual sales from its online platform alone. American Eagle's jeans, such as the AE AirFlex+ Relaxed Straight Jean, are known for their high stretch, breathable design, and eco-friendly production. The brand's focus on diversity, mental health, and LGBT awareness also resonates strongly with the Gen Z demographic. With a strong loyalty program and innovative marketing strategies, American Eagle continues to drive record-breaking sales and customer loyalty.

Madewell

Madewell is renowned for its high-quality, relaxed fit jeans, catering to the modern millennial with a range of trendy and classic styles. The brand's fall denim collection, launched in August 2024, includes popular styles like the Darted Barrel Leg Jean, which drove over 30% of sales in the category in its first five weeks. Known for their comfortable and flattering fits, Madewell's jeans, such as the Low-Slung Baggy and Low Slung Straight Jeans, offer a perfect blend of style and comfort. The brand's commitment to quality and versatility has made it a favorite among those seeking timeless, versatile pieces. Madewell's denim is crafted with meticulous attention to detail and premium fabrics, ensuring a flattering fit for various body types. Discover more about their collection on the Madewell website.

Lucky Brand

Lucky Brand is renowned for its high-quality, relaxed fit jeans, offering a range of styles that cater to various body types and preferences. Since 1990, the brand has been committed to creating denim with true soul, using materials such as 75% cotton, 24% polyester, and 1% elastane for comfort and durability. Their relaxed straight fit jeans feature a 5-pocket style, zip fly with button closure, and signature hardware, ensuring both style and functionality. With sizes available from 28 to 42 and inseams ranging from 28 to 38 inches, Lucky Brand promotes inclusivity and comfort for every body. The brand's commitment to responsible craftsmanship, including the use of 100% recycled cotton in some lines, adds to its appeal. For more details on their offerings, explore their denim collection online.

Diesel

Diesel is renowned as one of the best producers of relaxed fit jeans, offering a comfortable and stylish option that has garnered significant market attention. In 2023, relaxed fit jeans, such as those from Diesel, accounted for approximately 22% of the jean market share. Diesel's relaxed fit designs, like the D-Arne and D-Fish models, are popular for their loose and baggy style, providing maximum comfort. These jeans are available in various sizes and international fittings, ensuring a wide range of customers can find the perfect fit. With free 30-day returns, Diesel enhances the shopping experience for its customers.

Uniqlo

Uniqlo stands out as a leading producer of relaxed fit jeans, renowned for its commitment to quality, innovation, and affordability. The brand's approach to denim is backed by its Jeans Innovation Centre in LA, established in 2016, which analyzes historical and contemporary fits to create timeless designs. Uniqlo's relaxed fit jeans, such as the Slouch relaxed fit tapered ankle length jeans, are designed to fit comfortably without swamping the lower half, even in looser styles. With over 2,434 stores worldwide and significant growth in all markets, Uniqlo has achieved considerable increases in revenue and profit, including a 20.2% year-on-year revenue rise to Y=2.7665 trillion in FY2023. This success is driven by their efficient supply chain and focus on core products, allowing them to offer high-quality jeans at reasonable prices.