Top Period Panty Brands that Blend Comfort and Innovation

In recent years, period panties have revolutionized menstrual care by offering a comfortable and eco-friendly alternative to traditional products. These innovative undergarments combine absorbent materials with stylish designs, ensuring both functionality and fashion throughout the menstrual cycle. As awareness and demand for these products increase, several brands have emerged as industry leaders, each offering unique features that cater to different preferences and needs. To explore a curated list of the best brands pioneering this intimate apparel trend, read on below.

Illustration of period panties

Best brands of period panties in 2025

Thinx

Thinx Inc. is a leading producer of period panties, renowned for its innovative and eco-friendly menstrual underwear. With a significant market share of about 27% globally, Thinx dominates the period panties market, offering a variety of styles and sizes to cater to different body types and menstrual flow levels. Their products are moisture-wicking, anti-microbial, and leakproof, making them a popular choice for heavy days and overnight use. Thinx has also been at the forefront of menstrual health awareness and sustainability initiatives. The company's partnership with e-commerce giants like Walmart has further expanded its reach and accessibility.

Knix

Knix is a leading brand in the period panties market, known for its high-quality, leakproof underwear that can hold up to 3-5 super tampons-worth of fluid, roughly 35-60mL. Based in Toronto, Canada, Knix offers a range of styles, including high-rise, bikini, and dream shorts, which are highly praised for their comfort and performance. The brand has gained significant traction due to its commitment to sustainability and menstrual hygiene awareness. In 2022, the global period panties market, dominated by brands like Knix, was valued at USD 148.8 million and is projected to grow at a CAGR of 20.3% until 2032.

Modibodi

Modibodi is a leading brand in the period panties market, renowned for its innovative, patented technology that ensures maximum comfort and protection. Their period underwear features a 3mm-thick gusset capable of holding up to 20ml of blood, equivalent to two tampons, and it offers various absorbency levels from super-light to heavy/overnight. The brand is committed to sustainability by using eco-friendly materials like bamboo and Merino wool, with products free from harmful chemicals such as PFAS. Modibodi is part of an expanding market, with the global period panties market projected to reach USD 810.0 million by 2034, growing at a CAGR of 16.9%. Their dedication to safety, sustainability, and customer satisfaction is evident in their impressive customer reviews, boasting over 40,000 reviews rated 4.9/5.

Ruby Love

Ruby Love, formerly known as PantyProp, is a pioneering brand in the period apparel industry, offering high-quality, leak-proof period underwear and other menstrual hygiene products. Since its founding in 2015, the company has seen significant growth, increasing sales from $300,000 in its first year to over $10 million by its third year. Ruby Love has secured $15 million in total funding, including an $8 million Series A funding from The Craftory, to further expand its product line and market presence. Their products, which include period underwear, swimwear, activewear, and incontinence boxer briefs, are designed for maximum absorption and protection, making them an environmentally friendly alternative to traditional feminine hygiene products. With a commitment to inclusivity and comfort, Ruby Love's products cater to a wide range of customers, from teens to adults, and are available in sizes from extra small to 3X.

Saalt

Saalt is a leading brand in the period panties market, known for its sustainable and comfortable products. The company offers a range of leakproof period underwear, including brief, bikini, and boyshort styles, made from cellulose fiber from renewable beech wood. Saalt's products are available in over 400 Target stores and online, as well as in other retailers like Nordstrom and Urban Outfitters. The brand's Comfort Collection features three absorbency levels and sizes from XS to XXL. With its global presence in 50 countries, Saalt is contributing significantly to the growing period panties market, which is expected to reach USD 420.77 million by 2032 with a CAGR of 16.81%.

Bambody

Bambody, launched in 2018, is a standout brand in the period panties market, offering highly affordable and comfortable products made from bamboo, cotton, and spandex. Their period panties, starting at $10.90, are some of the most economical options available, with the absorbent style capable of holding up to two tampons' worth of blood. Known for their sustainability, Bambody uses pesticide-free bamboo fabric, making their products a more environmentally friendly alternative to traditional menstrual products. The brand has received positive reviews for comfort, with their absorbent hipsters earning a 4.2 out of 5-star rating on Amazon. As part of the growing period panties market, which is expected to reach USD 810 million by 2034 with a CAGR of 16.9%, Bambody is a significant player in the mass or economic price segment.

Dear Kate

Dear Kate is a leading brand in the period panties market, known for its high-quality, leak-resistant products that offer everyday comfort and confidence. The brand utilizes patent-pending Underlux™ technology, featuring moisture-wicking, stain-releasing inner layers and antimicrobial properties. Dear Kate's products are part of a market that is expected to grow significantly, with the global period panties market projected to reach USD 1,156.0 million by 2033, growing at a CAGR of 20.5% from 2024 to 2033. In 2023, reusable period panties, which Dear Kate specializes in, held a dominant market position with a 79.1% share. The brand's focus on sustainability and comfort aligns with the increasing consumer preference for eco-friendly menstrual products. For more details on their innovative products, visit their official website.

Aisle

Aisle, formerly known as Lunapads, is a pioneering brand in the period panties market, established in 1993 and renowned for its sustainable and comfortable products. The company has been at the forefront of innovation, introducing the first leakproof period underwear in 2004 and diverting over 200 million disposable products from landfills by 2019. Aisle's products are designed for comfort and performance, with a focus on eco-friendliness and inclusivity, earning them the highest B Corp score among period care companies. They have consistently been ranked in the top 10% of all B Corp rankings globally, and their products are lab-tested to meet high absorbency, chemical safety, and environmental standards. Aisle's commitment to menstrual health and equity is evident through their global initiatives and donations. You can find more information about their innovative products on their official website.

Joyja

Joyja is a leading brand in the period panties market, known for its ultra-absorbent, comfortable, and eco-friendly products. Their period panties can absorb up to 36ml of liquid, equivalent to five regular tampons, and feature four layers of fabric for odor control and leak protection. Despite some concerns about PFAS contamination, Joyja's products remain popular for their stylish designs and washable, reusable nature. The global period panties market, which includes brands like Joyja, is projected to grow significantly, with a CAGR of 16.9% from 2024 to 2034, reaching a market size of USD 810 million by 2034. Joyja's commitment to sustainability and comfort has made it a favorite among consumers seeking alternative menstrual care solutions.

Period. by The Period Company

The Period Company stands out as a leading producer of period panties, offering highly absorbent, comfortable, and sustainable products. Their period underwear can hold up to 9 tampons worth of blood, making them ideal for heavy flow days, and are made from materials like organic cotton and PeriodTech(tm) fabric, ensuring both comfort and environmental friendliness. With features such as moisture-wicking layers and leak-resistant panels, these panties provide enhanced functionality and user comfort. The company's commitment to using non-toxic materials and eco-friendly designs has made their products a favorite among consumers looking for a more sustainable menstrual solution. This brand's innovative approach has contributed significantly to the growing demand for reusable menstrual products.