Liquid lipsticks have become a staple in many makeup enthusiasts' collections, offering vibrant colors and long-lasting wear. Among the numerous options available in the market, certain brands have consistently stood out for their quality and range. From luxurious high-end options to affordable yet highly effective choices, the best liquid lipstick brands cater to diverse needs and preferences. To discover which brands are leading the charge in providing luscious, lasting lip colors, explore the list below.
Illustration of liquid lipstick
Best brands of liquid lipstick in 2025
Fenty Beauty
Fenty Beauty, founded by Rihanna, stands out as a leading brand in the cosmetics industry, particularly for its innovative and inclusive product lines, including liquid lipsticks. In 2023, Fenty Beauty generated $602.4 million in global sales, solidifying its position as a top celebrity beauty brand. The brand's success is attributed to its broad inclusivity across all skin tones and the launch of new products such as refillable lipsticks and lip luminizers. Fenty Beauty's marketing strategies, including effective email campaigns and social media influence, have significantly contributed to its market traction. With a strong focus on innovation and customer satisfaction, Fenty Beauty continues to drive growth in the liquid makeup market.
Huda Beauty
Huda Beauty is a leading brand in the beauty industry, particularly renowned for its innovative and highly successful Liquid Matte Lipstick products. The brand's Liquid Matte Lipstick has sold tens of millions of units, highlighting its popularity and quality. Founded by Huda Kattan, the company has achieved significant growth, with $400 million in retail sales in 2018 and a valuation of $1.2 billion, making it a major player in the cosmetics market. Huda Beauty's products, such as the Liquid Matte Lipstick, have garnered high engagement on social media, with the brand achieving a 2.08% engagement rate on Instagram, significantly higher than the median beauty brand engagement rate. The brand's success is also evident in its strong market presence, competing with other major beauty brands like Estee Lauder and L'Oreal.
Kat Von D Beauty
KVD Beauty, formerly known as Kat Von D Beauty, has solidified its presence in the cosmetics industry, particularly with its standout high-performance and vegan liquid lipsticks. The brand's Everlasting Liquid Lipstick, now relaunched as the Everlasting Hyperlight Liquid Lipstick, continues to be a best-seller with its 100% vegan and cruelty-free composition. Despite experiencing consumer backlash and a notable 55.3% decline in year-over-year searches, the brand remains at the forefront of innovation. Products like the Good Apple Skin-Perfecting Foundation Balm and Tattoo Liner continue to maintain strong search volumes. With the Everlasting Hyperlight Liquid Lipstick available in 21 shades and recently promoted by Paris Jackson in a major campaign, KVD Beauty's dedication to producing vegan and cruelty-free products has been unwavering since its reformulation in 2016. For further details, visit the KVD Beauty website.
Anastasia Beverly Hills
Anastasia Beverly Hills, despite recent declines, remains a significant player in the cosmetics industry, particularly in the liquid lipstick market. The brand, which peaked at a $3 billion valuation in 2018, has seen a shift in consumer preferences from full-coverage makeup to lighter, fresher styles, but it still maintains a strong presence with 18.5 million Instagram followers. In 2019, Anastasia Beverly Hills retained 44.93% of its consumers from one month to the next, indicating high customer loyalty. Although the brand's net sales declined 12% to $69.8 million in the third quarter of 2023, its lipstick category remains a bright spot, outcompeting brands like Huda Beauty in terms of share and growth rate. For more insights on their product offerings, visit the Anastasia Beverly Hills official website.
NYX Professional Makeup
NYX Professional Makeup is a leading brand in the liquid lipstick market, known for its innovative and affordable products. Founded in 1999, the brand has expanded globally, being available in over 70 countries and thousands of retailers. NYX Professional Makeup is part of L'Oreal's portfolio, acquired in 2014 for $500 million, and it continues to drive growth with successful launches such as its long-wear, shiny liquid lipsticks. The brand's annual revenue stands at $496.7 million, and it boasts a strong online presence with a conversion rate of 2.50-3.00% and an average order value of $25-50. Its products are favored by beauty enthusiasts and influencers, solidifying its position as a top choice for liquid lipsticks.
Stila
Stila Cosmetics is renowned for its high-quality liquid lipsticks, particularly the Stay All Day(r) Liquid Lipstick, which offers intense hydration and long-lasting pigment that lasts up to 12 hours. This product is available in various finishes, including matte, sheer, and shimmer, and is enriched with Vitamin E and avocado oil. Stila's liquid lipsticks are part of the broader trend in the lipstick market, where shimmer lipsticks accounted for 37.2% of the revenue share in 2024, and the waterproof lipstick segment is projected to grow at a CAGR of 8.3% from 2024 to 2030. Stila is a Leaping Bunny certified brand, ensuring it is cruelty-free, and its products are popular among consumers who value durability and long-lasting quality. The brand's focus on innovative products and cruelty-free practices has made it a favorite among beauty enthusiasts.
Maybelline New York
Maybelline New York is renowned as one of the best producers of liquid lipstick, particularly with its Super Stay 24 2-step Long Lasting Liquid Lipstick, which lasts for 24 hours and features an ultra-conditioning balm to keep lips moisturized. This product is part of Maybelline's extensive range, catering to diverse skin tones and ages, with a brand awareness of 79% among U.S. cosmetics users and a loyalty rate where 84% of users are likely to use the brand again.
ColourPop
ColourPop Cosmetics has established itself as a leading brand in the beauty industry, particularly excelling in the liquid lipstick market. With a strong social media presence and successful influencer campaigns, ColourPop has consistently been a top brand in color cosmetics, as noted by beauty intelligence firm Cherry Pick. In 2019, ColourPop ranked first for purchase intent and was ahead of established brands like Anastasia Beverly Hills and Urban Decay. The brand's low price points and frequent product releases, including popular items like the lux liquid lip and creme lux lipstick, have made it a favorite among consumers, especially Gen Z. ColourPop's brand awareness in the U.S. stands at 46%, with 13% of cosmetics users utilizing their products and a significant 69% of users showing loyalty to the brand.
Jeffree Star Cosmetics
Jeffree Star Cosmetics is renowned as one of the top producers of liquid lipstick, launching with three liquid lipstick colors in 2014 and estimated to sell US$100 million annually. The company's products are vegan and cruelty-free, with a unique formula that is extremely opaque and long-lasting, lasting up to 8-10 hours. The brand's Velour Liquid Lipstick is particularly praised for its comfortable wear and innovative applicator design. In 2019, the company released several successful collections, including the "Blood Sugar" and "Blue Blood" palettes, and expanded its product line to include lip gloss and other cosmetics. The brand's strong online presence and effective email marketing strategy have also contributed to its success.
Smashbox
Smashbox is a renowned brand in the cosmetic industry, particularly noted for its high-quality liquid lipsticks. The global liquid lipstick market, which Smashbox is a part of, was valued at USD 2,520.0 million in 2021 and is expected to grow at a CAGR of 6.9% from 2022 to 2030. Smashbox liquid lipsticks are popular for their comfortable liquid consistency and matte finish, catering to a wide range of consumer preferences. The brand's products are often highlighted in social media and influencer marketing, contributing to their widespread popularity. With a strong presence in online stores, which accounted for the largest revenue share in 2021, Smashbox continues to be a significant player in the liquid lipstick market.
Leave a Reply
Your email address will not be published.