Top Lash Brands That Promise Flutter-Worthy Eyes

Enhancing the beauty of one’s eyes often begins with a perfect set of lashes, and with the plethora of brands available today, choosing the right ones can make all the difference. For an effortlessly glamorous look, various brands have emerged, each offering unique benefits ranging from cruelty-free materials to innovative designs. Whether you're aiming for a natural enhancement or dramatic flair, it’s essential to know which brands lead the market in terms of quality and style. Below, we invite you to explore the most recommended brands that have redefined the art of eyelashes.

Illustration of lashes

Best brands of lashes in 2025

Ardell

Ardell is a leading brand in the false eyelashes market, known for its high-quality and innovative products. The company's Wispies strip lashes are particularly popular for their feathery, full, and plush design. Ardell's products are favored by consumers due to their ease of use and natural appearance, contributing to the brand's significant market share. The global false eyelashes market, in which Ardell operates, was valued at USD 1.41 billion in 2023 and is projected to grow at a CAGR of 7.63% from 2024 to 2032. Ardell's commitment to product innovation and customer satisfaction has made it a staple in the beauty industry.

Huda Beauty

Huda Beauty is a leading brand in the false eyelashes market, known for its high-quality and innovative products. Since its inception, Huda Beauty has experienced significant growth, with its first line of false lashes launching in Sephora in 2013, marking the beginning of the brand's success. The brand has been driven by its founder Huda Kattan's passion for makeup and beauty, and it has become a major player in the industry, contributing to the global false eyelashes market projected to reach USD 3.10 billion by 2031 with a CAGR of 7.1%. Huda Beauty's products, including its popular lashes, have been well-received globally, especially with the brand's strong presence on social media platforms. The brand's continuous innovation and commitment to quality have made it a favorite among beauty enthusiasts. For more information, visit Huda Beauty.

Lilly Lashes

Lilly Lashes, founded by reality TV star Lilly Ghalichi in 2013, is a leading luxury lash brand in the US, renowned for its innovative and high-quality products. The brand has revolutionized the false lash industry with its 3D lash concept, offering inclusivity, quality, and innovation. Recently, Lilly Lashes launched a self-adhesive collection that requires no glue, is activated by body heat, and is reusable up to 5 times. This collection is part of the brand's 10-year anniversary celebrations, which also include a refreshed brand identity. Lilly Lashes are available on their website and at major retailers like Sephora and Ulta, with prices ranging from $12 to $70.

Velour Lashes

Velour Lashes is a leading brand in the luxury faux lashes market, known for its innovation, quality, and performance. Founded by Mabel Lee, the brand aims to make false lashes accessible and easy to use for everyone, with collections like The Effortless Collection designed for daily wear. Velour Lashes has seen significant growth, with an estimated annual revenue of $3.5 million and 27 employees, although they experienced a 16% decrease in employee count last year. The brand has successfully automated its ecommerce sales, resulting in a 12% increase in average order value (AOV) and a reduced bounce rate of 12% since replatforming with Shopify in 2017. Velour Lashes products are available at Sephora and on their official website.

Eylure

Eylure, a pioneering brand in the false eyelashes market, has been perfecting lash designs for over 75 years, offering a wide range of products from natural to dramatic looks. Known for their high-quality, salon-inspired lashes, Eylure provides options such as the Volume & Curl range and the customizable Clusters & Individuals collection. Their lashes are designed to be lightweight and easy to apply, ensuring a seamless and long-lasting look. Eylure's commitment to excellence has made them a trusted brand, especially in the UK. With their innovative designs, Eylure continues to be a favorite among lash enthusiasts.

Kiss

KISS is a leading brand in the false eyelash market, recognized as the #1 lash brand in the United States in terms of dollar sales and unit sales as of 2018, according to Nielsen data. The brand drives category growth with consumer-inspired innovations and first-to-market technologies, such as the KISS Lash Wardrobe App and self-adhesive lashes with a secure 24-hour hold. KISS offers a comprehensive assortment of over 50 different lash styles, catering to the increasing demand for accessible beauty solutions. The brand's innovations, including the revolutionary under-lash application, have significantly contributed to the exponential growth of the eyelash category. With an estimated annual revenue of $262.8 million, KISS continues to be a major player in the beauty industry. For more information on their innovative products, visit their website.

Tarte Cosmetics

Tarte Cosmetics, acquired by Kose Corporation in 2014, has established itself as a significant player in the cosmetics industry, including the false lashes market. The brand is known for its high-performance, naturally derived products and has maintained a strong market presence, particularly in the U.S. prestige makeup market. In 2023, Tarte Cosmetics saw sales growth, though slightly below the 15% increase in the U.S. prestige makeup market, and it ranked third in this category. Tarte's product line, which includes award-winning concealers and other makeup items, contributes to its steady growth, with a forecasted 4% growth in FY2024 on a local currency basis. The brand's commitment to cruelty-free and vegan products has also been a key factor in its success. For more information, explore their range on the official Tarte Cosmetics website.

House of Lashes

House of Lashes, founded in 2012, stands as a leading producer of high-quality, cruelty-free false eyelashes, achieving an impressive annual revenue of $2 million in 2024. Based in Irvine, California, the company employs 22 people and is renowned for its innovative and on-trend products. Utilizing 100% sterilized, premium human hair and cruelty-free synthetic fibers, their lashes are meticulously handcrafted and designed to fit all eye shapes, making them a beloved choice among beauty enthusiasts. House of Lashes plays a significant role in the global false eyelashes market, anticipated to grow at a CAGR of 5.8% from 2022 to 2030.

MAC Cosmetics

MAC Cosmetics, a luxury cosmetic brand, has established itself as a significant player in the false eyelashes market, known for its innovative and artistic product offerings. Founded in 1984 by Frank Toskan and Frank Angelo, MAC has expanded to be available in 105 countries with over 10,836 employees and a presence in 1,500 different locations. The brand's commitment to artistry, social consciousness, and philanthropy has contributed to its impressive success, including a notable $1 billion in annual revenue. MAC's unique approach to beauty, such as its themed makeup releases and wide range of product offerings, has helped it maintain a strong position in the market. Despite competition, MAC retains a significant market share, particularly in the prestige makeup segment. For an in-depth look into their business strategy, visit the MAC Cosmetics strategy study.

Sephora Collection

Sephora Collection, though not explicitly mentioned as a leading brand in the false eyelashes market, is a well-known entity in the beauty industry. However, key players like Ardell Beauty & Lashes, Qingdao Lashbeauty Cosmetic Co. Ltd., and Kiss Products Inc. dominate the market, with the global false eyelashes market valued at $1.41 billion in 2023 and projected to grow to $2.70 billion by 2032, driven by the popularity of human hair and synthetic lashes. For more information, explore the Sephora Collection.