Top Brands for Stylish and Cozy Flannel Shirts

Flannel shirts have long been a staple in wardrobes for their comfort, warmth, and timeless style. With an array of brands offering diverse options, it's now easier than ever to find the perfect fit and design that suits your personality. Whether you're looking for something traditional or modern, there's a flannel shirt out there for everyone. To help you navigate through the numerous choices, we have curated a list of the best brands known for their exceptional flannel shirts below.

Illustration of flannel shirts

Best brands of flannel shirts in 2025

Pendleton

Pendleton is renowned as one of the best producers of flannel shirts, credited with introducing colorful flannel patterns to the American market. Known for their high-quality, American-made products, Pendleton flannels were historically manufactured in the US until 2009, when production began to be exported. These flannels are made from sustainable wool that insulates against moisture, cold, heat, and UV rays. Vintage Pendleton flannels, particularly those from before the 2000s, are highly sought after for their classic patterns and superior craftsmanship, often available at a fraction of the cost of modern equivalents, typically between $20 and $50. The brand's commitment to quality and sustainability has made their flannels a staple in many wardrobes. You can explore Pendleton's collection on their official website.

Filson

Filson is renowned for producing some of the best flannel shirts, known for their durability, softness, and thermal retention. Their shirts are made from heavily brushed cotton flannel, ensuring outstanding warmth and comfort. Features include double-needle construction, flat felled seams, and military-grade melamine button closure, enhancing the shirts' longevity. Filson offers a range of flannel options, including the Vintage Flannel Work Shirt and the Alaskan Guide Shirt, which are ideal for cold weather and daily use. These shirts are machine washable and come with button-adjustable cuffs and patch chest pockets.

L.L.Bean

L.L.Bean is renowned as one of the top producers of flannel shirts, known for their rugged durability and cozy warmth. The brand's flannel shirts, such as the Scotch Plaid Flannel, are crafted from high-quality materials like long staple Portuguese cotton and are brushed eight times on each side for guaranteed softness. L.L.Bean's products are highly rated, with many items receiving 4.5 to 5-star ratings from customers. The brand's commitment to quality and comfort has contributed significantly to the growing flannel market, which is expected to reach USD 1.8 billion by 2031, growing at a 5.2% CAGR from 2024 to 2031. L.L.Bean's flannel shirts are particularly popular in colder regions due to their warmth and toughness. Discover more about their offerings on Zappos' L.L.Bean women's shirts.

Woolrich

Woolrich is a pioneering brand in the flannel shirt industry, established in 1830 by John Rich in Pennsylvania. Known for its iconic Buffalo Check pattern introduced in 1850, Woolrich flannels are renowned for their comfort, durability, and classic design. The brand's use of a napping process to create a soft, fuzzy fabric has been a hallmark of its quality. Over the years, Woolrich flannels have become a staple in various subcultures, from outdoorsmen to hipsters and musicians. With collaborations with brands like OVO and Converse, Woolrich continues to innovate while maintaining its timeless appeal.

Patagonia

Patagonia is renowned for producing high-quality flannel shirts, leveraging materials such as 96% recycled polyester and 4% spandex for durability and comfort, as seen in the Men's Canyonite Flannel Shirt. Their commitment to sustainability is evident in the use of 100% organic cotton in products like the Men's Long-Sleeved Organic Cotton Midweight Fjord Flannel Shirt, which supports farmers on the path to organic certification. Many of their flannel shirts are made in Fair Trade Certified™ factories, ensuring fair labor practices. Founded by Yvon Chouinard in the 1970s, Patagonia has built a reputation for blending form, function, and corporate ethics. Their flannel shirts are designed for both casual wear and outdoor activities, offering features like snap closures, adjustable cuffs, and drop tail hems.

J.Crew

J.Crew is renowned for producing high-quality flannel shirts, characterized by their durable materials, classic designs, and meticulous attention to detail. Their flannels are made from 100% cotton, ensuring warmth and comfort, and feature a slim fit with a point collar and button front. The color blocking and subtle washing of J.Crew flannels add to their aesthetic appeal, making them suitable for both casual and slightly formal occasions. Despite slightly higher price points, the longevity and quality of J.Crew flannels justify the investment. For instance, the slim plaid flannel shirt from J.Crew Factory is a popular choice for its classic plaid pattern and relaxed fit.

Carhartt

Carhartt is a renowned brand in the flannel shirt market, known for its durable and comfortable workwear. Founded in 1889, Carhartt has a long history of producing high-quality, heavy-duty clothing, including flannel shirts that are popular among construction workers, farmers, and outdoors enthusiasts. The brand's flannel shirts, such as the Carhartt Men's Loose Fit Heavyweight Flannel Shirt, feature triple-stitched seams and 100% cotton brushed flannel, ensuring longevity and comfort. Carhartt's sales have been significant, with the brand generating $600 million in annual sales as of 2013 and maintaining a strong presence on platforms like Poshmark, where it ranks 91 out of 1000 brands in revenue. The brand's commitment to durability and quality has made it a favorite among those seeking practical, rugged apparel.

Levi's

Levi's is renowned as one of the best producers of flannel shirts, offering high-quality, durable, and stylish options that have been a staple in fashion since the late 19th century. Known for their iconic denim, Levi's flannels are made from soft, breathable materials and are available in a variety of colors and patterns. With a rich history dating back to 1873, Levi's has consistently innovated and improved their designs, ensuring a comfort level that satisfies up to 90% of customers. Their flannel shirts are often made from a blend of cotton and polyester, providing both warmth and ease of care. Levi's commitment to sustainability, such as using water-saving techniques in their manufacturing process, has also garnered significant praise.

Eddie Bauer

Eddie Bauer is renowned as one of the top producers of flannel shirts, known for their exceptional quality, durability, and classic styles. The brand's flannel shirts are highly popular in colder regions due to their warmth and toughness, contributing to the overall growth of the flannel market, which is expected to reach USD 1.8 billion by 2031, growing at a 5.2% CAGR from 2024 to 2031. Eddie Bauer's products cater to various segments, including casual wear, outdoor wear, and workwear, and are available through expanding retail channels, including e-commerce platforms. Despite some criticisms on sustainability, Eddie Bauer remains a significant player in the market, offering a range of flannel apparel with functional and aesthetic appeal. The brand's commitment to quality and comfort has made it a favorite among consumers. You can explore their range of flannel shirts on Eddie Bauer's website.

Outerknown

Outerknown is renowned for its commitment to sustainability and quality in flannel shirts, using 100% organic cotton and aiming for 100% circularity by 2030. The brand has kept over 1,800 garments out of landfills through its Outerworn platform and sources over 90% of its textiles from preferred fibers like organic, recycled, and regenerated materials. Founded by Kelly Slater, Outerknown prioritizes durability and ethical production, making it a leader in the sustainable clothing movement. Their signature Blanket Shirts are made from the same lofty organic cotton twill since the brand's inception, ensuring lasting quality. Outerknown's focus on responsible action and courageous change sets a new standard in the apparel industry.