Top Ladies' Watch Brands to Elevate Your Style

In the world of fashion and functionality, ladies' watches stand as timeless accessories that blend elegance with practicality. From haute horology to contemporary designs, several brands have established their legacy by offering exquisite pieces that cater to diverse tastes and preferences. With a focus on craftsmanship, innovation, and style, these brands continue to captivate the hearts of women worldwide. For those intrigued to find the perfect watch that complements their unique style, explore the list of the best brands for ladies' watches below.

Illustration of ladies watches

Best brands of ladies watches in 2025

Rolex

Rolex is renowned as one of the best producers of ladies watches, with the Lady-Datejust being its best-selling model, outselling all other Rolex models. In 2021, the Classic collection, which includes the Lady-Datejust, accounted for 54.6% of all Rolex watches produced. The Lady-Datejust is highly sought after as the ultimate luxury watch for women, often priced competitively in the pre-owned market, with steel versions available for under $3,000 and full gold versions for less than $6,000. Rolex's commitment to precision and reliability, as well as its iconic designs, make its watches highly valued by both men and women. The brand's market share of 25% in the watchmaking industry further underscores its dominance and appeal.

Cartier

Cartier stands out as a leading brand in the luxury watch market, particularly among women, with its market share more than three times higher than that of men. In 2023, Cartier outsold Omega, with estimated revenues of CHF 3.1 billion and 660,000 watches sold. Women are drawn to Cartier's luxury and jewelry-oriented designs, with nearly one in three watches purchased by women on Chrono24 being a Cartier, and more than half of their spending going towards Rolex and Cartier watches. Over the past five years, there has been a 25% increase in women buying Cartier watches with case diameters of 40mm and above. Cartier's appeal is further highlighted by its dominance in precious metal cases, with women twice as likely to opt for these over stainless steel. For more insights into women's preferences in watches, you can explore Chrono24's detailed analysis.

Omega

Omega is one of the premier luxury watch brands, particularly popular among women due to its precision, style, and historical significance. With a market share of 7.5% in the Swiss watch industry, Omega stands out for its iconic models such as the Seamaster and Speedmaster, which are highly valued for their quality and resale value. Women are almost twice as likely as men to purchase watches with precious metal cases, and Omega's use of exquisite materials like 18k gold and platinum aligns well with this preference. The brand's commitment to innovation and precision has made it a favorite among collectors and enthusiasts, with models like the Seamaster 300 and Speedmaster Professional Moonwatch holding their value exceptionally well. Omega's diverse range and strong market presence make it a top choice for ladies' watches. To explore more on how to sell Omega watches, visit Bob's Watches.

Patek Philippe

Patek Philippe is renowned as one of the premier luxury watch brands, particularly esteemed for its exquisite timepieces tailored for ladies. The brand's commitment to quality and expertise is evident in its exclusive production, with less than 1 million watches produced since its inception 184 years ago. In 2023, Patek Philippe maintained a 6% market share, selling an estimated 70,000 watches, with an average retail price of approximately $44,389. For more information on top luxury watch brands, you can visit the Luxury Bazaar's guide to top 10 luxury watch brands.

TAG Heuer

TAG Heuer is renowned for its elegant and functional ladies' watches, offering a diverse range of styles that cater to various preferences. The brand, part of the LVMH group, has been a staple in the watch industry since 1860, and its ladies' collection includes bold, statement pieces like the Aquaracer Professional 200 Solargraph, which features a light-as-air grade 2 titanium case and a solar-powered mechanism. TAG Heuer's designs often incorporate luxurious materials such as stainless steel, leather, and precious stones, making them highly sought after. While the brand dropped two spots in the Swiss watch market rankings, it remains a significant player, especially in the ladies' segment. The Aquaracer Solargraph, for instance, is praised for its unique blend of style and sustainability.

Chanel

Chanel stands out as a leading brand in the luxury watch market, particularly among female consumers, as highlighted in Chrono24's "Her-ology" report. Chanel claims the top spot in brand strength, followed by Chopard, Cartier, and Bulgari, with a significant market presence where nearly one in three watches purchased by women on Chrono24 are from Rolex, but Chanel remains a favorite. The report notes that 25% of Chrono24's users are women, indicating a positive shift in industry norms. Chanel's appeal is further underscored by its strategic partnerships, such as the recent 25% stake in the high-end watch brand MB&F. This move reinforces Chanel's commitment to excellence and innovation in watchmaking. For more insights into what women want in their watches, you can explore the detailed findings in the Chrono24's "Her-ology" report.

Bulgari

Bulgari stands out as a premier producer of ladies' watches, driven by its exceptional growth and innovative designs. In 2022, Bulgari's jewelry and watch sales exceeded pre-COVID-19 levels, with the brand's U.S. market becoming its second-largest and showing one of the best growth rates. The brand's high jewelry and watch collections, such as the "Eden: The Garden of Wonders" and the "Bzero1" collection, have been particularly successful, contributing to a 25% year-over-year increase in LVMH's watches and jewelry segment revenue. Bulgari's watches, including its ultra-thin Octo Finissimo models, are renowned for their distinctive Italian style and advanced complications, such as the world's thinnest tourbillon and minute repeater. This combination of style, innovation, and quality has solidified Bulgari's position as a leader in the luxury watch market. For more details on Bulgari watches, explore Bulgari watch prices at Luxury Bazaar.

Audemars Piguet

Audemars Piguet is a leading luxury watch brand that is increasingly targeting women consumers, with estimates suggesting that by 2030, 45% of its buyers will be women, up from the current 20%. The brand is renowned for its intricate craftsmanship, complex movements, and iconic collections such as the Royal Oak and Royal Oak Offshore, which feature stunning details like diamond-set bezels and the unique Frosted Gold design. Women are showing a growing interest in mechanical watchmaking, and Audemars Piguet's certified pre-owned program, set to roll out next year, aims to cater to this demographic. The brand's commitment to innovation and traditional watchmaking techniques makes its ladies watches highly sought after for their luxury, elegance, and precision mechanics. Audemars Piguet's approach to watchmaking emphasizes the convergence of watch tastes between men and women, moving away from the traditional segmentation of 'men's watches' and 'women's watches'. Explore their exquisite collection of timepieces at Audemars Piguet watches.

Jaeger-LeCoultre

Jaeger-LeCoultre is renowned for its exquisite and innovative women's watches, showcasing a blend of elegance and technical expertise. Since its founding in 1833, the brand has been a pioneer in luxury watchmaking, with notable creations such as the Reverso, introduced in 1931, and the Rendez-Vous collection launched in 2012. Jaeger-LeCoultre's Calibre 101, invented in 1929, remains the smallest mechanical movement in the world, often used in high jewelry watches. Despite being part of the Richemont group, Jaeger-LeCoultre maintains its unique identity and appeal, although it faces challenges in market share compared to brands with broader product offerings.

Longines

Longines is renowned as one of the best producers of ladies watches, boasting a brand awareness of 39% among watch users in the United States and 48% in the UK, with 8% and 9% of users in these regions, respectively, expressing a liking for the brand. Known for its elegance and performance, Longines offers a diverse range of styles, including classic designs with diamonds and pearls, making it a popular choice for both everyday wear and special occasions. The brand's commitment to quality and tradition, established since 1832, ensures high-quality materials and meticulous assembly. Longines sells over 1.6 million watches annually, solidifying its position as the seventh-largest luxury watch brand globally. Its loyalty rate among owners is notable, with 67% of users in the U.S. and 60% in the UK indicating they are likely to use Longines again. For more information, explore their offerings at Longines collection.