Top Kids' Clothing Brands for Style and Comfort

When it comes to dressing our little ones, quality, comfort, and style are at the forefront of every parent's mind. In today's market, numerous brands have risen to the occasion, offering a delightful combination of these attributes in children's clothing. From vibrant, playful designs to sustainable, eco-friendly fabrics, the options are vast and varied. To help you navigate this colorful world of children's fashion, we have compiled a list of the best brands you should consider.

Illustration of children's clothes

Best brands of children's clothes in 2025

Carter's

Carter's, Inc. is a leading designer and marketer of children's apparel, holding a significant 20% market share of the baby apparel market for ages zero to two as of 2023. The company, founded in 1865, dominates the children's sleepwear market with around a quarter of all sales and operates through its own retail stores, website, and other retail outlets. Carter's commands a 10% market share in the young child and baby clothing market, projected to grow at a 4-4.5% CAGR through 2028. It manages relationships with 17,000 points of distribution, including major retailers like Target, Walmart, and Amazon. The brand's strong presence and growth strategies make it a prominent player in the children's apparel sector. You can find more details about Carter's market share and industry influence.

The Children's Place

The Children's Place is a leading children's specialty apparel retailer, having risen to prominence since its turnaround in 2010. Under the leadership of Jane Elfers, the company has achieved significant growth, with revenues around $2 billion and a market cap of about $2 billion as of recent years. It holds a market share of approximately 9.10% in the retail apparel industry as of Q3 2024 and has successfully expanded its online business, with roughly 20% of its sales coming from online channels and growing in double digits. For more information, visit The Children's Place website.

Hanna Andersson

Hanna Andersson is a renowned children's clothing brand celebrated for its high-quality, durable, and comfortable apparel. Founded in 1983, the brand has successfully transitioned from a catalog company to a robust online retailer, with an estimated annual revenue of $143.9 million and a loyal customer base of over 500,000 loyalty program members. Known for its sustainable practices, Hanna Andersson has seen significant growth through its personal shopping service and resale initiatives, with 66% of resale customers returning to purchase new items. The brand's commitment to quality and sustainability is evident in its "Hanna-Me-Down" resale program, which sold over 80,000 items in its first year. Hanna Andersson's multi-channel marketing strategy, including e-commerce, direct mail catalogs, and social media, further solidifies its position as a leading brand in the children's clothing sector.

Gymboree

Gymboree, now a sub-brand of The Children's Place, is renowned for its high-quality, coordinating children's clothing, offering a range of styles from newborn to size 12. The brand, which was relaunched in early 2020, features an enhanced online experience, a new loyalty program, and shop-in-shops in over 200 The Children's Place stores. Despite facing significant competition, Gymboree holds around 12% of the children's apparel market, according to IBISWorld. The brand's revival includes a strong digital focus, free shipping and returns, and a shared online basket for streamlined checkout processes. Gymboree's commitment to quality and customer experience has helped it maintain a loyal customer base. More details about their collections can be found on their website Gymboree.

Janie and Jack

Janie and Jack is a premier brand for children's clothing, known for its timeless, finely crafted designs and personalized boutique experience. With an estimated annual revenue of $121.4 million and a workforce of 607 employees, the brand has maintained stability despite industry challenges, including the COVID-19 pandemic. Acquired by Gap Inc. in 2019 for $35 million, Janie and Jack was later sold to Go Global Retail in 2021, marking a new chapter in its growth strategy. The brand has successfully expanded into tween sizes and plans to enhance its online presence and wholesale operations, including international markets like the U.K., France, and Italy. Janie and Jack operates over 115 stores in the U.S. and continues to focus on luxury and experiential retail. For more insights into their growth strategy, read more about how Janie and Jack seeks growth overseas and online.

Tea Collection

Tea Collection is a renowned brand specializing in globally inspired, durable children's clothing, founded in San Francisco in 2002. Known for its long-lasting designs, the company generates an estimated annual revenue of $155.6 million and employs 546 people, with a 6% employee growth rate. Tea Collection gives back 10% of its profits to support a better world for children. The brand has also launched a resale business, Rewear, to promote sustainability in the fashion industry. Through its partnership with Evolv AI, Tea Collection has optimized its e-commerce experience, leading to a 5% increase in order volumes and over $1 million in incremental revenue. Discover more about their innovative strategies on the Tea Collection's company profile.

OshKosh B'gosh

OshKosh B'gosh is a renowned producer of high-quality children's clothing, with a history dating back to 1895. The brand is best known for its iconic bib overalls, which have been a staple since the early 20th century. By 1984, children's clothing accounted for about 80% of OshKosh B'gosh's sales, and today it makes up around 95% of the company's sales. OshKosh B'gosh operates over 300 stores in the United States and is a subsidiary of Carter's, Inc. The brand enjoys a significant brand awareness of 63% among toys and baby online shop users in the U.S. You can find more information on their official website.

Zara Kids

Zara Kids, a part of the global fashion retailer Inditex, is a leading brand in the children's apparel market, known for its trendy and fast-fashion items. Zara Kids contributes to the significant market share held by Inditex, with Zara itself accounting for nearly 69% of Inditex's sales as of 2018. The brand is part of a larger market that is projected to reach approximately $263 billion by the end of 2024, with a CAGR of about 5%. Zara Kids, along with H&M, makes up about 18% of the children's clothing market. The brand's success is also reflected in its online sales, which saw a 68.3% growth from 2019 to 2020, highlighting its strong online presence.

Mini Boden

Mini Boden is renowned for its high-quality, stylish children's clothing, boasting a 56% resale value, making it a top choice for fashion-driven parents. Founded in 1996 as part of the Boden brand, Mini Boden offers traditional British-style clothing with a contemporary twist, including iconic pieces from collections like Roald Dahl and Matilda that can resell for more than double their original price. The brand has a strong international presence, with significant sales in the US, UK, and Germany. Boden's commitment to sustainability is also notable, with initiatives such as using 100% recycled cardboard boxes and recycled fabric content. The brand's popularity is evident in its thriving resale market, particularly on platforms like Facebook groups and resale sites.

H&M Kids

H&M Kids is a leading brand in the children's apparel market, known for its affordable and stylish clothing. Combined with Zara Kids, these fast-fashion giants make up about 18% of the market share. H&M offers a wide range of children's clothing, including everyday essentials and sustainable options, and is present in over 70 physical markets and 60 online markets. The brand is part of the H&M Group, which had total sales of around 236 billion Swedish kronor in 2023. H&M's global presence and fast fashion business model make it a significant competitor in the children's apparel industry.