Top Ladies Kurti Brands to Spice Up Your Wardrobe

When it comes to finding the perfect ladies kurti, the market is brimming with diverse options from numerous brands catering to varied tastes and preferences. Well-known for blending traditional elegance with contemporary styles, some brands have mastered the art of crafting beautiful, comfortable, and versatile kurtis. Among the crème de la crème in the kurti industry are FabIndia, renowned for its ethnic and sustainable designs; Biba, popular for its modern interpretations of classic Indian silhouettes; W for Women, which seamlessly meshes innovative cuts with vibrant patterns; and Aurelia, offering a range of affordable and chic options. To discover more about these leading brands and uncover the perfect kurtis to enhance your wardrobe, continue reading below.

Illustration of ladies kurti

Best brands of ladies kurti in 2025

Biba

BIBA is a leading brand in the Indian ethnic wear market, particularly renowned for its high-quality and affordable ladies' kurtis. Since its inception in 1988 with an initial investment of Rs. 8,000, BIBA has grown significantly, achieving an annual turnover of around Rs. 874.84 crore in FY23, a 38.9% increase from the previous year. The brand boasts over 360 stores and a strong online presence, with offline sales accounting for 70-75% of its business. BIBA's success is attributed to its timely delivery, quality products, and innovative designs, earning it the "Best Women's Ethnic Wear Brand of the Year" title at the CMAI Apex Awards in 2015. The brand's pan-India distribution network includes 471 exclusive brand outlets and over 700 multi-brand outlets.

W

W brand, part of TCNS Clothing, is a leading producer of ladies kurtis, contributing significantly to the growth of the ethnic wear market in India. The ethnic wear category, which includes kurtis, constitutes 30% of the Rs 6.15-trillion domestic apparel market, with the branded segment growing at around 20% per annum. W brand, along with Aurelia and Biba, has been instrumental in fueling this growth, especially in women's wear. As of 2023, the ethnic wear market was valued at Rs 1.84 trillion, with the organised segment accounting for 15-20% of this market. W brand's popularity has been driven by its mid and value segment offerings, which make up 40% of the organised ethnic wear market. For more information, you can visit the W brand's official webpage.

Global Desi

Global Desi, founded in 2007 by Anita Dongre, is a leading brand in producing high-quality ladies kurtis, reflecting the vibrant and playful prints of Indian culture. With over 30 years in the fashion industry, Anita Dongre's business employs 2,800 people and operates over 1,000 stores across four countries, as well as online retail in 250 countries. Global Desi is part of Ochre & Black Private Limited, which prioritizes social and environmental sustainability under the "Fashion For Good" initiative. The brand's unique identity and commitment to sustainability make it a standout in the ethnic wear market. Global Desi's influence is significant, contributing to the broader ethnic wear market projected to reach $177.2 billion by 2031. For more details, visit their official website.

FabIndia

Fabindia is renowned as one of the best producers of ladies' kurtis, leveraging its rich history since its founding in 1960 by John Bissell. The brand sources its products from over 40,000 artisans and craftspeople across India, contributing significantly to rural employment. Fabindia's kurtis are part of a broader range of ethnic wear that has seen a 12% rise in consolidated sales, reaching Rs 1,148 crore in the 2014-15 financial year. The brand's commitment to traditional craftsmanship and modern designs has made it a favorite among the Indian middle class, with a strong presence in both domestic and international markets, operating 327 stores across India and 14 internationally as of 2020. Fabindia's products are predominantly handmade, with India accounting for more than 80% of its production.

Anouk

Anouk is a renowned brand for ladies' kurtis, offering a wide range of stylish and comfortable ethnic wear. Their collections, available on Myntra, feature intricate details such as Gotta Patti embroidery and elegant silhouettes, making them perfect for various occasions. With discounts of up to 70% off, Anouk's kurti sets are not only affordable but also highly versatile, catering to both traditional and modern tastes. The brand's use of premium fabrics like cotton, viscose rayon, and silk blends ensures comfort and durability. Anouk's designs, such as the A-line Angrakha-style kurta and the paneled Anarkali silhouette, are highly popular among women looking for elegant and functional ethnic wear. For more insights on refreshing your closet with the best ethnic wear, you can read the Hindustan Times article.

Libas

Libas is a renowned brand in the ethnic wear segment, particularly excelling in ladies' kurtis, with a diverse range of designs that blend traditional and modern elements. The brand, which started as a digital-first entity in 2013, has seen significant growth, with its gross merchandise value reaching Rs 600 crore in FY22. Libas kurtis are popular for their comfort, quality, and stylish designs, catering to a broad customer base, especially women aged between 16 and 50 years. The brand's kurti sets are highly versatile and contribute to over 60% of its business. With plans to expand to 100 stores and achieve Rs 1000 crore in revenue in the next 2-3 years, Libas continues to strengthen its position in the market.

Aurelia

Aurelia, founded in 2009 by OS Pasricha and AS Pasricha, is a leading brand in India known for its stylish and comfortable Indian ethnic wear, particularly ladies' kurtis. The brand operates over 500 stores across 90+ cities in India and has expanded to Sri Lanka and Nepal. Aurelia's collection is designed to be versatile, suitable for various occasions, and appeals to a broad range of customers, with women between 25-34 years forming 34.97% of their audience. In 2019, Aurelia contributed approximately 34% of the total revenue of its parent company, TCNS Clothing. The brand's successful marketing strategies, including the "Be your own beautiful" campaign, have significantly enhanced its online presence.

Rangriti

Rangriti is a renowned brand specializing in vibrant and stylish women's Indian wear, offering a unique fusion of traditional colors and contemporary fashion trends. With a revenue of $6.9 million, Rangriti provides high-end fashion at attractive prices, featuring a wide range of kurtas, Anarkalis, churidars, and dupattas in various prints and colors. The brand caters to every woman's fashion needs, blending traditional ethnic wear with modern Western styles. Rangriti's collection ensures comfort and elegance, using materials like cotton, art silk, viscose, and rayon. Their curated selection and styling options make Rangriti a go-to destination for women seeking exceptional ethnic and fusion wear.

Soch

Soch Apparels is a leading brand in India's ethnic wear market, particularly renowned for its exclusive and stylish ladies' kurtis. Founded in 2005, Soch has evolved from a pure ethnic player to a designer brand offering fusion products like tunics, palazzos, and fusion suits, alongside traditional staples. The brand targets modern women aged 22 to 35 and boasts a strong offline presence with over 138 retail stores across 54 cities by 2021. Soch's product range includes kurtis, salwar kameez, sarees, and more, focusing significantly on comfort, style, and convenience, which drives its growth in the organized sector of the ethnic wear market. With ambitions to double its footprint in the coming years, the brand has seen a notable increase in average selling prices and a 3X-4X growth in online business post-Covid-19. Discover more about how Soch Apparels is planning its strong offline presence next year.

Westside

Westside, a flagship retail store of the Tata group, has been a pioneer in the Indian ready-made garment sector, particularly in popularizing the kurti as a staple in women's fashion since the late 1990s. With 222 stores across 83 cities, Westside offers a wide range of fashion products, including its signature kurtis, which contribute significantly to its revenue, with apparel and innerwear accounting for 79% of sales. The brand's commitment to design and fast fashion, such as its Fast N Fab concept, allows it to bring catwalk trends to store racks in just 12 days. Westside's in-house brands and rigorous design approval process ensure that the styles remain fresh and in tandem with fashion trends. This approach has helped Westside maintain a loyal customer base and stay relevant in the highly competitive apparel market. For more details about Westside's journey and innovations, visit their Westside story.