Sparkling Icons: Top 10 Must-Know Jewelry Brands

Jewelry has long been associated with luxury and elegance, serving as a timeless testament to artistry and personal expression. From exquisite diamonds to intricate gold designs, certain brands have consistently stood out for their dedication to quality and innovative craftsmanship. Whether you're in search of everyday elegance or a statement piece for a special occasion, there are brands that cater to all tastes and preferences. To discover which names define the pinnacle of jewelry excellence, explore the list of the best jewelry brands below.

Illustration of jewelry

Best brands of jewelry in 2025

Tiffany & Co.

Tiffany & Co. is a renowned leader in the global jewelry market, known for its luxury and high-quality products. With a brand awareness of 87% among jewelry owners in the United States, Tiffany & Co. enjoys a significant presence, and 31% of U.S. jewelry owners own Tiffany & Co. products. The brand's loyalty is evident, as 23% of jewelry owners are likely to purchase Tiffany & Co. again, indicating strong customer loyalty. Despite facing competition, Tiffany & Co. remains a prominent player, with its Manhattan flagship store accounting for about 10% of the company's annual sales. The brand continues to invest in its jewelry collection, store upgrades, and marketing to maintain its market position. For more information, visit their official website.

Cartier

Cartier, founded in 1847, is renowned as the world's leading luxury jeweler, known for its high-quality products, distinctive branding, and exceptional customer service. The brand has seen significant growth, with its brand value increasing by 88% in 2022 to $12.4 billion, and it operates 274 boutiques globally. Cartier's commitment to quality is evident in its use of the finest materials and skilled craftsmen, making its jewelry highly sought after. The brand's iconic designs, such as the "Love" bracelet, have solidified its reputation as a premier luxury brand, with 16% of jewelry owners in the U.S. owning Cartier pieces. Cartier's online sales have also been strong, with $1.03 billion in global online net sales in 2022. For more insights into how Cartier's strategy made it the king of luxury jewelers, explore their strategic growth journey.

Harry Winston

Harry Winston is a prestigious American luxury jeweler and producer of Swiss timepieces, founded in 1932 by Harry H. Winston. The brand is widely regarded as one of the most esteemed jewelry manufacturers globally, with a brand awareness of 42% among U.S. jewelry owners and a usage share of 5% among them. Known as the "King of Diamonds," Harry Winston is particularly noted for its extensive use of micro-pave and high-quality settings. The company is now a wholly owned subsidiary of the Swiss Swatch Group, following its acquisition in January 2013. Harry Winston's loyalty among its owners is significant, with 60% of its owners likely to purchase from the brand again. For more insights into Harry Winston's jewelry brand profile in the United States, visit Statista.

Bvlgari

Bulgari, a renowned Italian luxury brand founded in 1884, has established itself as a leading producer of high-end jewelry and watches. The brand's unique and recognizable jewelry, inspired by Byzantine and Islamic art, has set it apart in the industry. In recent years, Bulgari has driven significant growth for LVMH, with its jewelry and watch sales climbing 25% year-over-year to EUR2.67 billion in Q3 2022. Bulgari's diversification strategy, including the acquisition of watchmakers like Gerald Genta and Daniel Roth, has contributed to its success, particularly with innovations like the BVLGARI Octo Finissimo Tourbillon Automatic watch. The brand's expansion into haute-parfumerie, accessories, and even hotels has further solidified its position in the luxury market. For more information on their exquisite offerings, visit Bulgari's official website.

Van Cleef & Arpels

Van Cleef & Arpels, founded in 1896, is a pinnacle of luxury jewelry, renowned for its exceptional designs, meticulous craftsmanship, and innovative techniques such as the "Mystery Set" patented in 1933. The brand's association with royalty and celebrities, use of high-quality materials including rare gemstones, and limited edition pieces contribute to its high prestige and pricing. With over a century of history, Van Cleef & Arpels has established itself as a symbol of luxury and exclusivity, reflected in its strong market presence within the Richemont group, where jewelry sales, including those of Van Cleef & Arpels, grew by 2% in the first half of 2023. The brand's craftsmanship involves hundreds of hours of work on each piece, ensuring unparalleled quality. This legacy and craftsmanship justify the premium pricing of Van Cleef & Arpels jewelry. For a more detailed exploration of the brand's luxury allure, visit Opulent Jewelers' blog.

Chopard

Chopard is a renowned luxury jewelry brand, recognized by 25% of jewelry owners in the United States, with 5% of these owners actually possessing Chopard pieces. The brand is highly esteemed for its creativity, state-of-the-art technology, and the virtuosity of its artisans, having been founded in 1860 by Louis-Ulysse Chopard. Chopard has committed to sustainable practices, using 100% ethical gold in its production since 2018 and introducing Lucent Steel(tm) with an 80% recycling rate by 2023. The brand's loyalty is notable, with 60% of its owners likely to purchase Chopard again. Chopard's brand value is assessed at 1,098 Million CHF, solidifying its position as a leading name in the luxury Swiss watch and jewelry industry. For more insights into Chopard's rich history, explore their official website.

Piaget

Piaget is a renowned Swiss luxury brand, celebrated for its exquisite jewelry and watches since 1874. With a brand awareness of 28% among UK jewelry owners, Piaget is liked by 21% of those who know the brand, and 3% of jewelry owners in the UK use Piaget products. The brand's business is split roughly 50/50 between watches and jewelry, with current momentum stronger in jewelry. Piaget's commitment to craftsmanship and sustainability is evident, as it innovates to attract a new clientele, particularly with Millennials and Generation Z set to account for 70% of the global personal luxury market by 2025. Despite challenges in the luxury watch market, Piaget remains a significant player, with its Polo 79 relaunch aiming to boost interest and sales.

Graff

Graff is renowned as one of the premier producers of luxury jewelry, with a brand awareness of 25% among U.S. jewelry owners, although only 5% of these owners express a liking for the brand. Known for crafting jewels of incomparable rarity and bold creative designs, Graff has been a leader in the industry for over half a century. The brand boasts a usage share of 4% among U.S. jewelry owners, with 75% of its owners showing loyalty to the brand. In terms of market presence, Graff has launched flagship stores in key locations such as Hong Kong and New York to provide a personalized customer experience. Despite its niche market, Graff is recognized as a prestigious brand, scoring 7.98 out of 10 in a Luxury Institute survey for its products and client experience.

David Yurman

David Yurman is a renowned luxury jewelry brand, established in 1979, known for its innovative designs, high-quality materials, and timeless elegance. The brand is famous for its signature cable bracelet, introduced in 1983, which remains a top seller. With an estimated annual revenue of $629.7 million and 1792 employees, David Yurman has established a global presence, expanding its product line to include wedding collections, men's lines, and high jewelry. The brand continues to push the boundaries of jewelry design, incorporating unconventional materials and maintaining a strong commitment to traditional craftsmanship. David Yurman's growth is fueled by its ability to blend contemporary design with classic techniques, appealing to a wide range of customers. Discover more about David Yurman's jewelry history and facts.

Mikimoto

Mikimoto is renowned as the pioneering brand in cultured pearls, transforming the jewelry industry since 1893 when Kokichi Mikimoto successfully created the world's first cultured pearl. Known for its high-quality Akoya pearls, Mikimoto selects only the top 5% of yearly harvests, ensuring exceptional quality and craftsmanship. The brand embodies Japanese heritage, precision, and a commitment to excellence, making it a standard-bearer in luxury jewelry. With flagship stores in cities like Tokyo, Paris, and New York, Mikimoto appeals to customers seeking timeless elegance and meticulous design. The brand's pieces are often associated with significant life events and are cherished as family heirlooms. For more information about Mikimoto and their exquisite collections, visit their website.