Jewelry has long been a symbol of elegance and personal expression, with countless brands offering unique creations that cater to diverse styles and preferences. From timeless classics to avant-garde designs, the world of jewelry is vast and varied. With so many options available, selecting a brand that resonates with your tastes can be an exciting journey. Below, you'll find a curated list of standout jewelry brands that consistently captivate with their artistry and craftsmanship.
Illustration of jewellery
Best brands of jewellery in 2025
Cartier
Cartier, founded in 1847, is renowned as the world's leading luxury jeweler, known for its exceptional quality, distinctive branding, and unparalleled customer service. The brand has grown its value significantly, with an 88% increase in brand value by 2022, reaching $12.4 billion. Cartier operates 274 boutiques and three historical Maisons globally, and it is part of the Richemont Group. The brand excels in both online and offline sales, with online sales reaching $1.04 billion in 2022, and it maintains a strong presence in the luxury watch segment, ranking second in online luxury watch sales despite jewelry being its main product category.
Tiffany & Co.
Tiffany & Co. is a renowned luxury jewelry brand, celebrated for its rich heritage and high-quality products. With a brand awareness of 87% among jewelry owners in the United States, Tiffany & Co. enjoys a significant presence, and 31% of these owners actually own Tiffany & Co. jewelry. The brand's Manhattan flagship store accounts for about 10% of its annual sales, and since its acquisition by LVMH, sales at this store have quadrupled. Despite facing challenges in achieving sales targets, Tiffany & Co. remains a top choice, with 23% of its owners likely to make repeat purchases. The brand continues to strengthen its jewelry collection and invest in marketing to maintain its market position. For more information, visit their official website.
Bvlgari
Bulgari, founded by Greek silversmith Sotirios Bulgari in 1884, is one of the world's leading luxury jewelry producers, known for its iconic designs and high-quality craftsmanship. The brand is the third largest jewelry producer globally and has seen significant growth, with LVMH's jewelry and watch segment, which includes Bulgari, reporting a 25% year-over-year revenue increase to EUR2.67 billion in Q3 2022. Bulgari's success is also marked by its innovative watch collections, such as the Octo Finissimo, which has set multiple records for thinness and won prestigious awards like the Aiguille d'Or at the 2021 GPHG awards. The brand's expansion into watchmaking was solidified with the establishment of its Swiss subsidiary in 1980 and the acquisition of watch manufacturers like Gerald Genta and Daniel Roth in 2000. Bulgari's unique aesthetic, characterized by the use of yellow gold and a blend of different metals and stones, has made it a recognizable and respected name in the luxury industry. For more insights on whether Bulgari is a good luxury watch brand or just known for jewelry, visit this detailed discussion.
Van Cleef & Arpels
Van Cleef & Arpels is renowned for its exceptional craftsmanship, innovative techniques, and use of high-quality materials, making it a pinnacle of luxury jewelry. Founded in 1906, the brand has over a century of history and is celebrated for its "Mystery Set" technique and association with royalty and celebrities. The brand's meticulous craftsmanship, with some pieces taking hundreds of hours to complete, justifies its premium pricing. As part of the Richemont group, Van Cleef & Arpels benefits from synergies that enhance its market share, contributing to a 6% revenue growth in jewelry sales to EUR 10.7 billion in fiscal 2024. The brand's prestige and exclusivity are further underscored by its limited edition pieces and strong expertise in high jewelry and Metiers d'art. For more insights on why Van Cleef & Arpels commands such high prices, visit this detailed article.
Harry Winston
Harry Winston is a renowned luxury jewelry brand, known for its exquisite and high-quality pieces. With a brand awareness of 42% among U.S. jewelry owners, it is clear that the brand has a significant presence in the market. Despite this, only 5% of jewelry owners in the United States own Harry Winston products, indicating a niche but loyal customer base, with 60% of owners showing loyalty to the brand. Founded in 1932, Harry Winston generates annual revenue between $200 million and $500 million. The brand is recognized for its luxury appeal, with 29% of those who know the brand expressing a liking for it. For more information about their luxurious jewelry collections, visit the official Harry Winston website.
Chopard
Chopard is a highly esteemed luxury jewelry brand, recognized by 25% of jewelry owners in the United States, with 5% of these owners actually possessing Chopard pieces. The brand enjoys a loyalty rate of 60% among its owners, who are likely to purchase Chopard again. In the UK, brand awareness stands at 30%, with 4% of jewelry owners using Chopard and 50% of these owners showing loyalty. Chopard is also renowned for its high-end watches, particularly the LUC collection, and is valued at 1,098 Million CHF. The brand's reliability, precision, and ability to evolve without compromising its core values have earned it a significant place in the luxury market. For further insights on Chopard's market presence, visit this comprehensive Chopard jewelry brand profile.
Graff
Graff is renowned as one of the premier producers of luxury jewelry, boasting a brand awareness of 25% among U.S. jewelry owners and a loyalty rate of 75% among its existing customers. The brand is appreciated by 20% of those familiar with it, and 4% of U.S. jewelry owners possess Graff pieces. Graff is particularly noted for its exceptional diamond craftsmanship and high-end designs, making it a favorite among affluent shoppers, with a prestige score of 7.98 out of 10 in a Luxury Institute survey. The brand continues to expand its presence through the launch of flagship stores in key locations. Graff's commitment to quality and exclusivity fuels its appeal in the luxury jewelry market.
Piaget
Piaget is a renowned Swiss luxury brand, celebrated for its exquisite jewelry and watches since 1874. With a brand awareness of 28% among UK jewelry owners, Piaget is liked by 21% of those who know the brand, and 3% of jewelry owners in the UK use Piaget, demonstrating a loyal customer base where 33% of owners are likely to purchase again. The brand's business is split roughly 50/50 between watches and jewelry, but currently, the momentum is stronger for jewelry. Despite a 5% year-on-year revenue decline to 265 million Swiss francs in 2022, Piaget remains a significant player in the luxury market. Its creations are a testament to its dedication to craftsmanship, using gold to create timeless pieces. For more information, visit the Piaget website.
Mikimoto
Mikimoto is renowned as the foremost producer of the finest quality cultured pearls, pioneering the industry since 1893 when Kokichi Mikimoto created the world's first cultured pearl. The brand is synonymous with luxury and superior quality, selecting only the top 5% of yearly pearl harvests and using a stringent grading system. Mikimoto's jewelry is available in various product lines, including high-end collections and those available in select commercial jewelry stores. The brand's commitment to excellence has earned it a global reputation, with flagship stores in prestigious locations like Tokyo's Ginza district and New York. Mikimoto's pearl jewelry ranges from affordable options under $1,000 to luxurious pieces costing up to $700,000. For more details on what makes Mikimoto pearls special, check out this informative article.
David Yurman
David Yurman is a renowned luxury jewelry and timepiece brand, founded in 1979 by David and Sybil Yurman in New York City. The brand is recognized for its high-quality, predominantly US-made products, with an estimated annual revenue of $629.7 million and a workforce of 1792 employees. David Yurman is known for its signature cable motif and the patented DY Signature Cut, combining elements of cushion and round brilliant cuts. The brand boasts a strong retail presence with over 50 branded stores, primarily in North America, and is carried by nearly 300 wholesale accounts globally. With a brand awareness of 31% among US jewelry owners, 6% of whom own David Yurman pieces, the brand continues to grow under the leadership of Evan Yurman, aiming to double sales revenue by the end of 2022 compared to 2019 levels. For more insights into their journey, explore their jewelry past, present, and future.
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