Top Indian Ethnic Wear Brands Redefining Tradition with Style

Exploring the world of Indian ethnic wear opens up a vibrant tapestry of colors, patterns, and traditions. From timeless sarees to elegant lehengas and chic salwar suits, certain brands have established themselves as leaders in offering authenticity and style with impeccable craftsmanship. Whether you are preparing for a festive occasion, a wedding, or a simple cultural celebration, knowing which brands to rely on can enhance your entire experience. Discover the top brands that bring out the richness of Indian heritage in fashion in the sections below.

Illustration of indian ethnic wear

Best brands of indian ethnic wear in 2025

Fabindia

Fabindia is a pioneering brand in the Indian ethnic wear market, established in 1960 by John Bissell. It sources products from across India through 17 community-owned companies, supporting over 40,000 artisans and craftspeople. Fabindia operates over 360 stores in India and 14 international stores, and it was the first apparel brand in India to cross the Rs 1,000 crore sales mark in 2016. The company's revenue grew significantly, such as a 30% increase to $65 million in 2008. Despite recent challenges, Fabindia remains known for its sustainable sourcing and support for rural employment. For more information, visit their Wikipedia page.

Biba

Biba, meaning "pretty girl" in Punjabi, is a leading brand in Indian ethnic wear, founded by Meena Bindra in 1988 with an initial investment of just Rs. 8,000. The brand has grown significantly, achieving an annual turnover of around Rs. 650 crores and boasting over 180 exclusive outlets across 76 cities in India, along with a presence in 275 multi-brand outlets. Biba aims to capture a market share of 4 to 8 percent in the Indian ethnic wear market, which is estimated to be over $10 billion. The brand has been recognized with several awards, including the "Best Women's Ethnic Wear Brand of the Year" at the CMAI Apex Awards in 2015. Biba also has a robust online presence through its e-commerce portal, making it accessible nationwide.

Ritu Kumar

Ritu Kumar, a pioneering brand in Indian ethnic wear, is renowned for its timeless and elegant designs that seamlessly blend traditional textiles with contemporary aesthetics. With a career spanning over 45 years, Kumar has revitalized Indian handicrafts and textiles, making her brand a leader in the Rs 70,000 crore Indian ethnic industry. Her brand encompasses four distinct labels: 'Ri' for premium bridal wear, 'Ritu Kumar' for traditional semi-formal designer wear, 'Label' for contemporary prêt wear, and 'Ritu Kumar Home' for home and living products. The brand operates 90 stores, with 30 specifically dedicated to the 'Label' brand, and has generated significant revenue, including Rs. 200 crore in annual revenue in 2017. Ritu Kumar's designs are globally relevant, catering to a diverse range of consumers and significantly contributing to the growth of the Indian ethnic wear market, which is expected to reach USD 18.68 billion by 2023.

Sabyasachi

Sabyasachi is renowned as one of the best producers of Indian ethnic wear, celebrated for its commitment to preserving traditional craftsmanship and promoting 'Made in India' textiles. The brand employs over 1,000 craftspeople and works with an additional 3,000 master weavers across India, reviving and sustaining traditional crafts like Kalamkari, Banarasi silk, and Chikankari. Sabyasachi's designs evoke a strong emotional connection with customers, rooted in cultural nostalgia and heritage, making it a preferred choice for brides and a symbol of Indian identity. The brand's success is also marked by its collaboration with global fashion giants like H&M and its influence on the Indian wedding industry, which is estimated to be worth $25.5 billion as of 2014. By blending cultural traditions with contemporary aesthetics, Sabyasachi has become a trendsetter in the couture bridal wear industry. For more information about their exquisite designs, visit Sabyasachi's official website.

Anita Dongre

Anita Dongre's brand is a pinnacle of Indian ethnic wear, renowned for its blend of traditional craftsmanship and contemporary style. Founded in 1995, her House of Anita Dongre encompasses four distinct brands: AND, Global Desi, Grassroot, and Pinkcity, with over 1000 points of sale in more than 100 cities in India. Her designs have been worn by global icons like Kate Middleton, Beyonce, and Hillary Clinton, and she was the seventh most searched designer on Google by the end of 2016. Dongre's commitment to sustainability is evident through her eco-friendly practices and recognition at the PETA Approved Vegan Fashion Awards in 2013. Her brand's value exceeds Rs700 crore as of 2022, solidifying her influence on the Indian fashion landscape. Learn more about Anita Dongre's contributions to fashion.

Manish Malhotra

Manish Malhotra is a renowned Indian couture brand, celebrated for its visionary designs that merge traditional opulence with contemporary chic. With an estimated annual revenue of $61.9 million and a workforce of 436 employees, the brand has established itself as a leading producer of Indian ethnic wear, particularly in the bridal and couture segments. In 2021, Reliance Brands acquired a 40% stake in Manish Malhotra, aiming to expand its presence in the ethnic wear market, which accounts for over 30% of India's apparel market and is growing at a high double-digit rate. For more information, visit the Manish Malhotra official website.

Manyavar

Manyavar, under Vedant Fashions Limited, is a leading brand in the Indian ethnic wear market, particularly dominating the men's traditional wear segment. With over 600 stores in more than 160 cities worldwide and a plan to expand to 1000 stores by 2024, Manyavar has established a strong retail presence. The brand has achieved significant growth, with a revenue of Rs 2,000 crore in FY21, marking a 40% increase from the previous year. Manyavar's success is also driven by its focus on quality, affordability, and innovative marketing strategies, including a strong online presence to tap into the growing e-commerce trend. The global ethnic wear market, which Manyavar operates in, is expected to grow at a CAGR of 6.3% from 2021 to 2028, reaching USD 126.2 billion by 2028.

W for Women

W for Women is a leading brand in the Indian ethnic wear market, renowned for its diverse and stylish collections that cater to the modern Indian woman. The brand offers a wide range of ethnic dresses, including anarkali, bandhani, and gharara designs, ensuring something for every occasion from casual to glamorous events. With a focus on comfort, fit, and effortless elegance, W for Women's collections are designed to blend tradition with modern twists. The ethnic wear market, which W for Women is a part of, is projected to grow significantly, with the global ethnic wear market expected to reach $177.2 billion by 2031, growing at a CAGR of 7.2% from 2022 to 2031. This growth underscores the brand's position as a key player in the industry. Explore their diverse and stylish collections for more details.

Global Desi

Global Desi, founded in 2007 by Anita Dongre, is a leading Indian fashion brand renowned for its high-end ethnic wear, offering a diverse portfolio of products such as kurtis, tunics, palazzos, and more. The brand caters to both the high-end and mid-range markets, pricing its products between Rs. 700 to Rs. 4000, making it a 'bridge to luxury' in the ethnic wear segment. With over 1,000 stores across 4 countries and online retail in 250 countries, Global Desi employs 2,800 people and is committed to "Fashion For Good," emphasizing social and environmental sustainability. The brand's products are available in major retailers like Central, Pantaloons, and Big Bazaar, and it also collaborates with e-commerce platforms like Myntra, Flipkart, and Amazon. Global Desi is part of Ochre & Black Private Limited, which also includes other iconic brands like AND and Grassroot. For more information, visit the Global Desi official website.

Raw Mango

Raw Mango, founded by Sanjay Garg in 2008, has established itself as a leading brand in Indian ethnic wear, particularly renowned for its handloom sarees and innovative textile designs. The brand draws from India's rich cultural heritage, incorporating traditional crafts like Chanderi, Benarasi, and Ikat, and has been instrumental in shifting the cultural narrative around Indian craftsmanship. Raw Mango's designs are not driven by trends but by a deep connection to Indian aesthetics, making it a unique voice in the fashion industry. The brand's commitment to sustainability is evident in its use of cotton, a material well-suited to India's tropical climate, and its collaboration with artisans across various states. By celebrating India's everyday culture, Raw Mango has earned a significant place in the ethnic wear market.