Top Hawaiian Shirt Brands: Tropical Wear for Effortless Style

Hawaiian shirts have long been synonymous with vibrant prints and tropical flair, making them a popular clothing choice for casual outings and vacations. The market is filled with renowned brands that have mastered the art of crafting these eye-catching garments, offering a range of styles from classic to contemporary. Some top contenders include iconic names that are celebrated for their quality, comfort, and unique design elements. To discover which brands make the cut as the best in the business, continue reading below.

Illustration of hawaiian shirts

Best brands of hawaiian shirts in 2025

Reyn Spooner

Reyn Spooner, founded in 1956, is a renowned brand for producing high-quality, authentic Hawaiian shirts, combining island culture with ivy-league style. The company, which merged the talents of Reyn McCullough and Ruth Spooner in 1961, is celebrated for its innovative 'Spooner Kloth' fabric, a blend of cotton and spun polyester that is cool, breathable, and wrinkle-free. Reyn Spooner has collaborated with major brands like Vans, Opening Ceremony, and MLB, and its products are distributed internationally. The brand has evolved over 65 years, introducing modern collections while retaining its traditional roots, such as the Classic Fit Shirt and Camp Shirt Japanese Rayon. Reyn Spooner's commitment to community support and sustainable practices further enhances its reputation.

Tommy Bahama

Tommy Bahama is renowned for its high-quality Hawaiian shirts, with a strong market presence in the pre-owned clothing sector, where casual shirts constitute the majority of sold items, totaling around 25,000 sold listings over the past 90 days. The brand's Hawaiian and camp shirts, though in the lower demand category, still maintain a significant presence. Materials like 100% linen and silk blends are highly desirable, with linen showing particularly strong demand. The brand also sees high sell-through rates for specific lines, such as the Disney collaboration pieces, which have a 263% sell-through rate and an average sales price of roughly $62. Additionally, the Boracay line for shorts and pants is highly sought after, with over 100% sell-through and an average sale price of around $24.

Jams World

Jams World is a renowned brand for Hawaiian shirts, boasting over 50 years of history and deep roots in Hawaiian culture. Founded by Dave Rochlen in 1964, the brand is known for its high-quality, hand-painted prints and exclusive spun-crushed rayon fabric developed in Japan. All garments are cut, sewn, and manufactured in their Honolulu factory, ensuring a commitment to local quality and community. Jams World offers a wide range of styles, including premium aloha shirts, dresses, and accessories, making it a one-stop shop for island-inspired fashion. The brand's designs often feature retro-inspired and tropical themes, such as hibiscus and anthurium flowers, and even landmarks like Velzyland on Oahu's North Shore. For a closer look at their unique creations, visit Jams World's official website.

Tori Richard

Tori Richard is a renowned Honolulu-based company that has been a staple in the resort wear industry for over 60 years, specializing in high-quality men's and women's Hawaiian shirts and aloha wear. Known for its upscale resort apparel, Tori Richard's collections feature hand-painted designs reflective of Hawaiian and exotic destinations, with 70% of their business now focused on contemporary styles. The company, led by CEO Josh Feldman, has expanded its reach to include 10 retail stores, a website, and 2,500 wholesale accounts across the U.S., Mexico, Puerto Rico, Guam, Europe, Asia, Australia, and the Caribbean. Tori Richard's designs have been featured in prominent fashion magazines and have even been worn by notable figures such as Lucy Ball and the King of Morocco. The brand continues to evolve, incorporating cotton elastane for a modern fit and subtle print designs.

Kahala

Kahala, founded in 1936 by George Brangier and Nat Norfleet in Honolulu, Hawai'i, is the oldest continuously operating apparel company in Hawai'i, specializing in aloha shirts made from 100% rayon fabric. Known for its vibrant and unique textiles, Kahala has collaborated with brands like Gitman Vintage and Todd Snyder. The company is family-owned and community-minded, with a commitment to local manufacturing. With over 80 years of history, Kahala has designed countless prints, each reflecting the era in which they were created. Their shirts are a testament to the Aloha spirit and the lifestyle of Hawai'i. Discover more about their made in Hawai'i collections.

Patagonia

Patagonia is renowned for its high-quality Hawaiian shirts, particularly the Men's Pataloha® Shirt, made from 100% organic cotton dobby with a linen-like texture, ensuring comfort in hot and humid weather. This shirt features a notched collar, coconut buttons, and a single left-chest pocket, all crafted in a Fair Trade Certified™ factory. The Pataloha® Shirt boasts a 100% sell-through rate, highlighting its popularity and demand. Produced in Vietnam, this shirt weighs 190 g (6.7 oz) and is designed with a traditional fit, staying true to Hawaiian customs. With its eco-friendly materials and fair labor practices, Patagonia stands out as a leader in sustainable fashion.

Hilo Hattie

Hilo Hattie, founded in 1963, is renowned for producing authentic Hawaiian shirts, proudly made in Hawaii for over 60 years. The brand ensures exceptional quality by having products cut, sewn, and stitched locally, supporting the local community and providing employment opportunities. Hilo Hattie's shirts are made from high-quality materials such as 100% rayon and 100% cotton, featuring unique Hawaiian flora and fauna designs. Voted by Hawaii's residents as "The Best Place for Hawaiian Fashions" for the past 10 years, Hilo Hattie guarantees a 100% quality guarantee on their products. Their commitment to authenticity and community support makes them a standout in the industry.

Avanti Designs

Avanti Designs is renowned for producing high-quality Hawaiian shirts that celebrate the nostalgic heyday of Hawaii's iconic apparel. Their shirts, inspired by original classics from the 1930s, 1940s, and 1950s, feature authentic patterns, bright tropical colors, and scenes of old Hawaii, making them unique pieces of apparel art. Avanti's commitment to quality and authenticity is evident in their retro aloha shirts, which are highly sought after by connoisseurs and collectors. Unlike many modern Hawaiian shirts, which are often made outside of Hawaii, Avanti's products maintain the traditional craftsmanship and design that only a few manufacturers still uphold. This dedication to authenticity is crucial, as it distinguishes Avanti's shirts from the increasingly prevalent imported alternatives, which now make up to 80% of the shirts sold in some Hawaiian stores.

Two Palms

Two Palms is a renowned brand for Hawaiian shirts, founded in 1982 and based in downtown Honolulu, Hawaii. Known for its high-quality, affordable aloha shirts, Two Palms uses 100% rayon fabric, ensuring a smooth and soft texture ideal for summer wear. The shirts feature traditional open-collar designs, coconut buttons, and intricate patterns, reflecting the classic Hawaiian lifestyle. Two Palms is a family-owned company that has been a favorite among locals and tourists alike for decades. Their products are made entirely in Hawaii, adding to their authenticity and appeal.

RJC Clothing

RJC Clothing, established in 1953, is a renowned producer of high-quality Hawaiian shirts, known for their unique tropical designs and meticulous craftsmanship. With over 60 years of experience, RJC has become a staple in the Hawaiian fashion industry, supplying the tourism sector and clothing resellers with their extensive range of aloha shirts and dresses. The company, based in Honolulu, is praised for its exceptional customer service and long-tenured employees, some of whom have been with the company for 25 to 40 years. RJC's commitment to quality is evident in their attention to detail, such as matching the pocket with the shirt's pattern, a hallmark of authentic Hawaiian shirts. Despite the industry's shift towards imported goods, RJC remains a preferred choice for those seeking authentic, made-in-Hawaii products.