Top Chic Watch Brands for Trendy Girls

Finding the perfect watch can be a delightful experience, especially with the diverse array of brands that cater specifically to girls. From classic timepieces that exude elegance to contemporary designs that feature fun and playful elements, the options are vast and varied. Renowned brands have stepped up to offer a blend of style, functionality, and durability in their collections, ensuring that there's something for every taste and occasion. Dive into our comprehensive list below to discover some of the best brands that specialize in girls' watches, each offering unique features and aesthetics.

Illustration of girls watch

Best brands of girls watch in 2025

Michael Kors

Michael Kors is renowned for its stylish and functional watches, particularly for girls, blending modern glamour with a sporty attitude. Founded in 1981, the brand has established itself as a leader in the fashion industry, with a significant presence in the global market. In 2024, Michael Kors generated $3.52 billion in revenue, showing a strong presence in the accessories segment. The brand's watches, part of the MICHAEL Michael Kors line, are popular for their statement hardware and varied textures, appealing to a wide range of tastes. As of 2023, Michael Kors had 825 stores worldwide, further solidifying its market presence. Discover more about their stunning watch collection on the official Michael Kors website.

Fossil

Fossil is a prominent brand in the watch industry, particularly popular among women for its versatile and quality accessories. With a brand awareness of 65% among U.S. watch users, Fossil is liked by 27% of this demographic, and 21% of watch users in the United States actually use Fossil products. The brand has been expanding its product portfolio with smartwatches, such as the Gen 4 Venture, which offers features like activity tracking, sleep monitoring, and heartbeat analysis. Fossil's average watch price is around $150, and the company reported global sales of $2.21 billion in 2019. The brand's loyalty stands at 67% among its owners, indicating a strong customer base. Discover more about their versatile watch collection on the official Fossil website.

Olivia Burton

Olivia Burton is a renowned British brand, founded in 2012 by best friends Jemma Fennings and Lesa Bennett, known for its sophisticated and playful watches designed specifically for fashion-conscious women. The brand has seen significant growth, with its international business increasing to half of its sales over the last three years, operating in 30 countries and expected to expand to at least 35 by the end of the year. Olivia Burton's designs are inspired by English nature and vintage styles, featuring collections like the 'Marble Florals' and 'We Love Bees' ranges. The brand launched its first brick-and-mortar store in Covent Garden in May 2018, offering an immersive and engaging customer experience. With a focus on affordability and elegance, Olivia Burton's watches are a favorite among women, available in various styles and sizes. For more information about the brand's story and evolution, visit their official blog.

Swatch

Swatch is a leading brand in the watch industry, particularly notable for its strong performance in the women's watch market. In 2023, Swatch experienced a significant surge, selling 5.8 million units, with 2 million of those being the popular Moon Swatch, contributing to the brand's impressive growth. This success was partly due to the Blancpain x Swatch collaboration, which saw a substantial increase in demand and traffic. Swatch Group's overall sales for 2023 were up by 12.6% at constant exchange rates, highlighting the brand's market share gains, especially in the lower price segment. The brand's ability to offer versatile, elegant, and quality accessories has made it a favorite among women looking for stylish and functional watches. For more detailed insights about their offerings, visit the Swatch Group's official website.

Timex

Timex is renowned for its affordable and reliable watches, making it a popular choice for girls and women. With a brand awareness of 73% in the United States, Timex has a significant presence in the market, and 29% of U.S. watch users like the brand. The company's history of mass-producing affordable timepieces dates back to 1854, and by the 1960s, one in every three watches sold in the U.S. was a Timex. The Timex Ironman, introduced in the 1980s, became a best-seller and is particularly popular among athletes and outdoor enthusiasts. Timex's commitment to innovation, such as the Indiglo Night-Light introduced in 1992, has further solidified its position in the market.

Anne Klein

Anne Klein is a renowned brand that has been a staple in women's fashion for over 65 years, founded in 1968. Known for its elegant sportswear and innovative approach, Anne Klein has expanded into wearable technology, launching a line of stylish smartwatch bands and device protection, catering to the 25% of American women who regularly wear smartwatches or fitness trackers. The brand's wearable collection includes bands made from sustainable materials like apple peels and pineapple leaves, and features genuine crystals, acetate, and metal bands, priced from $40 to $95 MSRP. Anne Klein's timepieces are recognized for their feminine beauty and classic American style, available in various countries including North America, China, and South Korea. The brand continues to empower women through design, reflecting the pioneering spirit of its founder.

Kate Spade

Kate Spade is a prominent brand known for its stylish and functional watches, particularly popular among women. With a strong presence on platforms like Poshmark, where it holds a 1.56% market share and ranks 19th out of 1000 brands, Kate Spade generates significant revenue, such as $487,986 from 12,015 items sold in a single month. The brand's watches, available at retailers like Macy's, feature a range of designs, including leather strap and stainless steel models, often discounted during sales events. In 2023, Kate Spade's global net sales amounted to approximately $1.4 billion, solidifying its position in the market. The brand's watches are renowned for their playful spirit and elegant charm, making them a favorite among fashion-conscious consumers.

Casio

Casio's Baby-G brand, launched in 1994, is renowned for producing durable and fashionable watches tailored for women, particularly appealing to teenage girls and young women. These watches maintain the tough concept of G-Shock, including shock-resistant structures and 100-meter water resistance, while offering unique designs and color variations. The Baby-G series has evolved over the years, incorporating youth culture and technological advancements, and has seen a resurgence in popularity with releases like the Summer Jelly Watch in 2024. The brand's collaboration with nostalgic themes, such as the Powerpuff Girls, further enhances its appeal. With a growing market share, Casio's Baby-G continues to be a significant player in the watch industry, which is expected to grow at a CAGR of 5.16% from 2024 to 2029.

Gucci

Gucci is renowned as one of the top luxury brands, and its watches are particularly popular among female consumers. In 2022, Gucci generated $11.46 billion in revenue, with a significant portion coming from leather goods, shoes, and ready-to-wear apparel, but its watches also hold a notable position in its product lineup. The brand's customer base is predominantly fashion-conscious, with 58.84% of its customers being female, and 27.27% of these customers falling within the 18-24 age group. Gucci's strong retail presence, especially in the Asia-Pacific region with 183 stores, further solidifies its market position. The brand's success in the luxury watch market is part of its broader appeal as a high-quality, stylish accessory. For more insights into Gucci's market strategies and performance, visit their informative page on Gucci's brand statistics.

Citizen Eco-Drive

Citizen Eco-Drive is a leading brand in producing high-quality, eco-friendly watches for women, renowned for its innovative technology that converts any light into power, reducing battery waste significantly. Since its introduction in 1976, Eco-Drive has revolutionized the watch industry with its sustainable approach. These watches can run for up to 6 months on a full charge and require minimal maintenance, making them highly reliable. Citizen's commitment to sustainability is further emphasized through partnerships with environmental organizations like 1% for the Planet. The brand's diverse range of stylish and functional designs, such as the Eco-Drive White Ref. AQ1010-54A and Eco-Drive Ecosphere EM1005-00L, cater to various tastes and preferences.