Top Cross-Training Shoe Brands for Every Workout Warrior

Cross training shoes are a vital component in the fitness wardrobe of any athlete, providing versatility, support, and stability across a range of activities. With a plethora of options available, selecting the right pair can be overwhelming. Leading brands such as Nike, Reebok, and New Balance have set high standards with their innovative designs that offer both comfort and durability. If you're on the hunt for the perfect pair that can transition seamlessly from the gym to high-intensity workouts, read on to explore some of the top contenders in the market.

Illustration of cross training shoes

Best brands of cross training shoes in 2025

Nike

Nike is a dominant force in the cross-training shoe market, known for its high-quality and innovative products. As of 2022, Nike holds a significant market share in the athletic footwear sector, with 30% of the entire market and 38.5% in the sneaker department. The company's strong presence is further highlighted by its 86% market share in performance basketball shoes as of 2019. Nike's cross-training shoes are popular for their durability and performance, contributing to the company's annual production of about 800 million pairs of shoes. The brand's global reach and diverse product line ensure it remains a leader in the footwear industry.

Reebok

Reebok, though facing challenges in recent years, remains a significant player in the cross-training shoe market, known for its innovative designs and historical impact. Acquired by Adidas in 2006, Reebok had a 10% market share at the time but has since declined to around 1% by 2021. Despite this, the brand continues to produce popular cross-training shoes, such as those featured in their safety toe line, which combine athletic performance with protective features. Reebok's products are designed for comfort and agility, making them a favorite among some consumers. However, the brand's current market position is far from its peak in the 1980s and 1990s when it was a leading sneaker brand.

Under Armour

Under Armour has emerged as a formidable producer of cross-training shoes, driven by its innovative product lines and significant market growth. In 2024, Under Armour surpassed Adidas to become the second-largest sports brand in the U.S., with apparel sales accounting for 14% of the U.S. market and expanding more than twice that of Adidas' apparel sales. The company's footwear segment has seen substantial growth, with global footwear sales reaching a record $1.45 billion in 2023, and running shoes leading in terms of sales. Under Armour's focus on performance products and its ability to respond to consumer preferences have been key factors in its success. The brand's innovative shoes, such as the UA Flow Velociti Wind, have helped athletes achieve top performance levels. For more details on their financial success, check out their annual report.

New Balance

New Balance is a prominent player in the cross-training shoe market, known for its high-quality and versatile footwear. In 2022, the company achieved a record-high $4.23 billion in shoe revenue, with 80% of its total revenue coming from the footwear segment. New Balance holds a 4% global market share and a 10% market share in the US, with a significant presence in the athletic shoe market, including a 7.3% global and 3.4% US market share in sneakers. The brand has seen a substantial increase in its NBA presence, rising to a 2.3% share in the 2022-23 season, and it produces an average of 16 million pairs of shoes annually. New Balance's commitment to using preferred materials, such as 91% preferred leather and 64% preferred cotton, adds to its appeal.

Adidas

Adidas is a leading producer of cross-training shoes, known for its innovative and high-performance products. As of 2022, Adidas held a significant market share in the global athletic footwear market, with 15.4% of the market share, although this has slightly decreased from 17% in 2021. The brand's footwear segment contributed 55.1% to its total net sales in 2022, highlighting its strong presence in the footwear industry. Adidas' cross-training shoes are popular for their comfort, durability, and advanced technology, such as the Boost midsole, which provides excellent cushioning and responsiveness. The brand's commitment to innovation and quality has made it a favorite among athletes and casual users alike. You can explore more about the best Adidas shoes available, showcasing their blend of technology and style.

ASICS

ASICS is a renowned brand in the athletic footwear industry, particularly excelling in the production of high-quality cross training shoes. With a global market share of 8.1% in the athletic footwear sector, ASICS stands as the fourth-largest athletic footwear brand worldwide. In the performance running footwear category, ASICS held a significant 9.9% global market share in 2019 and maintained a strong 13.3% market share in the running shoe market as of January 2020. The brand's innovative products, such as those featuring GEL™ technology, have been instrumental in its success. ASICS continues to be a top competitor in the U.S. market, holding approximately 6.5% of the athletic footwear market share as of 2021. To learn more about ASICS' history and accomplishments, explore their founder story and history.

Puma

Puma is a leading producer of cross-training shoes, holding a significant 2.1% share of the global athletic footwear market and a 5.1% share in the trainers segment. In 2022, Puma generated $4.6 billion in footwear revenue, marking a 28.8% year-on-year growth from 2021. The brand produces approximately 35 million pairs of shoes annually and has seen consistent revenue growth since 2014, with a projected reach of $6.2 billion in footwear revenue by 2030. Puma also holds a 4% share of the athletic shoe market in the United States and is the fourth most popular basketball shoe brand in the NBA. Its commitment to sustainability includes aiming to make at least 90% of its shoes with recycled materials by 2025. For more detailed statistics about Puma's performance and market impact, visit their Puma shoes statistics page.

Inov-8

Inov-8, a UK-based brand founded in 2003, is renowned for its innovative and high-performance trail and cross-training shoes. The company, now led again by its founder Wayne Edy, has made significant strides in technology, particularly with the use of graphene, which enhances grip by 50%, durability by 50%, and stretch by over 50% compared to standard rubber. Inov-8's shoes, such as the TrailFly Ultra G 300 Max, have received awards like 'Trail Running Shoe of the Year 2020' and 'Innovation of the Year' for their cutting-edge technology and sustainability focus. The brand is heavily focused on off-road and ultrarunning categories, aiming to reduce environmental impact by creating long-lasting products. Inov-8's commitment to specialist retail and consumer experience is also a key part of its strategy.

Nobull

NoBull is a standout brand in the cross-training shoes market, renowned for its durability and performance. Since its inception in 2015, NoBull has gained significant traction, particularly in the CrossFit community, and even replaced Reebok as the sponsor for the CrossFit games in 2021. The NoBull Trainer is highly praised for its flat and rigid sole, ideal for heavy lifts like squats and deadlifts, and its durable upper made from abrasion-resistant SuperFabric. NoBull shoes are known to last up to a year or more with regular use, making them a valuable investment for athletes. The brand's focus on simplicity and functionality has resonated with athletes, offering a unique blend of stability and dynamic performance. For a more comprehensive evaluation, read the review of NoBull shoes

Hoka One One

Hoka One One has emerged as a leading brand in the athletic footwear market, particularly renowned for its cross-training and running shoes. The brand achieved a significant 27.9% growth in sales for the fiscal year ended March 31, reaching $1.8 billion in revenue, and is expected to expand by another 20% in the current fiscal year. Known for its maximalist cushioning, Hoka's shoes offer exceptional comfort and support, making them popular among both hardcore runners and casual sneaker wearers. The brand's strong performance is driven by full-price selling, which has contributed to record gross margins. Hoka's innovative products, such as the Cielo X1 with a carbon fiber plate, have also garnered significant consumer demand. For more insights into Hoka's remarkable growth, you can visit their detailed sales report.