Top Boys' Underwear Brands: Comfort Meets Style

When it comes to choosing the best underwear for boys, comfort and durability are paramount. Parents and guardians seek brands that offer a blend of quality fabrics and appealing designs that cater to the dynamic lifestyles of young boys. From expertly crafted basics to trendy patterns, the market is filled with options that promise to keep kids comfy and confident all day long. To find out which brands top our list for the best boys' underwear, explore the insights below.

Illustration of boys underwear

Best brands of boys underwear in 2025

Calvin Klein

Calvin Klein is a leading brand in the men's underwear market, renowned for its iconic and high-quality products. The brand's recent campaign featuring Jeremy Allen White resulted in a 30% jump in underwear sales and generated $74 million in social media impressions, underscoring its effective marketing strategies. With global retail sales of Calvin Klein products reaching approximately $8.5 billion in 2021, the brand continues to innovate, particularly in sustainable fabrics and digital engagement, catering to younger generations. Calvin Klein's products, including its underwear, are celebrated for their minimalist and sensual aesthetic, contributing to the brand's strong market presence. The brand's engagement on Instagram has also seen a significant increase, with 134 million engaged fans, up 60% from the previous year.

Hanes

Hanes is a leading producer of boys' underwear, boasting a significant market share globally. In the $36 billion global men's underwear market, Hanes holds a 7.5% share, nearly double that of its closest competitor, Fruit of the Loom. In North America, Hanes dominates with a 36.0% market share of the $6.2 billion men's underwear market. The company's high volume production allows for strong profit margins, with operating margins of 22.6% and 23.0% in 2018 and 2019, respectively, for its U.S. innerwear segment. Hanes' brands, including Hanes and Champion, are synonymous with comfort, quality, and value. Explore more about their products on the Hanes website.

Fruit of the Loom

Fruit of the Loom is a leading global manufacturer and marketer of family apparel, particularly renowned for its men's and boys' underwear. The brand achieved 98 percent recognition and doubled its market share for men's and boys' underwear following the successful "Fruit of the Loom Guys" campaign in 1975. By the late 1980s, Fruit of the Loom had expanded its product line to include women's underwear, sportswear, and other apparel, with women's panties becoming a significant segment. In 1988, brand extensions comprised more than 40 percent of the company's revenues. Fruit of the Loom's innovative marketing and product diversification have solidified its position as a major player in the underwear market. For more insights into the company's history, visit their company history page.

adidas

Adidas is a leading brand in the underwear market, particularly for boys, known for its innovative and comfortable designs. The brand's mission to be the best sports brand in the world is reflected in its high-quality sports underwear, which includes moisture-wicking and compression materials ideal for athletic activities. In 2023, adidas, along with other major players, held around 5%-10% of the men's underwear market share, highlighting its significant presence in the industry. Adidas' focus on innovation, such as its iconic footwear franchises, also translates to its apparel, including underwear, ensuring a snug and comfortable fit. The brand's strategic endeavors, including mergers and acquisitions, further strengthen its market position.

Under Armour

Under Armour is a prominent brand in the athletic apparel industry, known for its innovative and high-quality products, including boys underwear. The company, founded in 1996 by Kevin Plank, has successfully carved out a niche in the highly competitive sports apparel market, with notable endorsements from athletes like Stephen Curry and Tom Brady. Under Armour's revenue reached $4.5 billion in 2020, and the company has invested heavily in product innovation and digital health platforms. Despite facing competition from giants like Nike and Adidas, Under Armour has managed to establish a strong brand presence, particularly in the American football segment. Its market capitalization was $10.3 billion as of December 2021. For more information about Under Armour, visit their official website.

Tommy Hilfiger

Tommy Hilfiger is a renowned brand that excels in producing high-quality boys' underwear, leveraging its decades-long experience since its founding in 1985. The brand's global recognition is evident from its 4.7 billion U.S. dollars in revenue in 2021 and its presence in 2000 stores across 100 countries. Tommy Hilfiger's marketing strategy, which includes a strong digital approach and collaborations with celebrities, has helped maintain its competitive edge. The brand's product diversification, including lines like Hilfiger Denim and kid's sportswear, caters to a wide demographic, ensuring comfort and style. With a focus on sustainable practices and customer engagement, Tommy Hilfiger continues to be a leader in the fashion industry.

Gap

Gap is a leading brand in the kids underwear market, known for its high-quality and comfortable products. The brand offers a variety of boys underwear, including boxer briefs and traditional briefs, all made from 100% organic cotton to ensure softness and breathability. Gap's kids underwear collection is designed for maximum comfort, featuring elastic waistbands and tag-free designs. The brand's commitment to quality and comfort has made it a favorite among parents, contributing to its significant presence in the global kids underwear market, which is projected to grow from $31.35 billion to $54.08 billion by the forecasted period.

Jockey

Jockey International Inc. is a leading producer of men's underwear, known for its high-quality and comfortable products. The brand witnessed a temporary decline in revenue of around 4.0% from 2019 to 2020 but is expected to regain momentum as the market returns to pre-pandemic levels. Jockey is particularly strong in the Asia Pacific region, where it caters to the growing demand for premium underwear, especially in India and China. The brand's presence is bolstered by its wide range of products, including sports, regular, and functional wear, which are anticipated to drive market growth with a CAGR of 5.4% from 2023 to 2030. Jockey's commitment to comfort and innovation has made it a favorite among consumers. For more details, explore their official website.

Polo Ralph Lauren

Polo Ralph Lauren is a renowned brand that excels in producing high-quality underwear for boys, as part of its broader portfolio of men's and children's apparel. Founded in 1967, the brand has built a reputation for its classic designs, exquisite craftsmanship, and high levels of quality. The Polo Ralph Lauren children's collection, launched to reflect the timeless heritage and modern spirit of the brand, includes a variety of clothing items such as t-shirts, dresses, and underwear. As of 2024, Ralph Lauren's global revenue amounted to 6.63 billion U.S. dollars, highlighting the brand's strong market presence. The brand's commitment to quality and style makes it a preferred choice for parents seeking premium underwear for their children.

Nike

Nike is a leading brand in the kids underwear market, particularly for boys, known for its high-quality and innovative products. The company, part of NIKE, Inc., which includes brands like Jordan and Converse, focuses on creating comfortable and durable underwear. In the global kids underwear market, Nike is one of the key competitors, with a significant share attributed to its brief underwear segment, which is projected to experience significant growth in the near future. Nike's commitment to innovation and customer satisfaction has made it a preferred choice for parents. The brand's online segment is also expected to expand at a significant CAGR during the forecast period. For more details on Nike's product offerings, visit their official website.