Top Belly Button Ring Brands: Your Stylish Piercing Essentials

Belly button rings have become a popular fashion statement, offering a stylish way to showcase individual personality and trends. Selecting the right brand can make all the difference, ensuring quality, comfort, and design aesthetics that align with personal tastes. With so many options available, it can be daunting to choose the best ones to adorn your navel. Below, we present a curated list of the top brands known for their captivating designs and reliability.

Illustration of belly button rings

Best brands of belly button rings in 2025

Body Candy

Body Candy is a leading online retailer specializing in a wide range of body jewelry, including belly button rings, and has demonstrated significant financial performance with a revenue of $2,349,432 and 44,434 transactions over the past period. The site experiences a growth of 47% in revenue over three months and maintains a competitive edge with a conversion rate of 5.50-6.00%. Body Candy's diverse product selection includes various metals, materials, and designs, catering to individual styles and piercing preferences. The brand outperforms its competitors in terms of revenue, transactions, and website traffic. With an average order value (AOV) ranging between $50-75, Body Candy remains a top choice for body jewelry enthusiasts.

Piercing Pagoda

Banter by Piercing Pagoda, a rebranded leader in the jewelry and piercing industry, is particularly renowned for its extensive and stylish collection of belly button rings. With over 50 years of experience, Banter by Piercing Pagoda has significantly grown its market share, achieving its strongest quarter ever in Q1 FY22 and completing six consecutive years of positive same-store sales growth. The brand offers a wide range of belly button rings in various materials, including 10K solid gold, sterling silver, and stainless steel, catering to the diverse tastes of Gen Z and millennial customers. Banter by Piercing Pagoda has seen a 140% year-over-year eCommerce growth in FY21, highlighting its strong online presence. The brand's commitment to safety and customer satisfaction is evident in its strict adherence to COVID-related health and safety protocols.

Urban Body Jewelry

Urban Body Jewelry is a renowned brand, particularly acclaimed for its extensive and high-quality selection of body jewelry, including belly button rings. The brand caters to alternative individuals, offering a wide range of plugs, gauges, tapers, and various types of body jewelry. With a strong presence in the market, Urban Body Jewelry benefits from the global body jewelry market's growth, which is expected to reach USD 10,990 million by 2028, growing at a CAGR of 5.3% from 2022 to 2028. The brand's popularity is further enhanced by the increasing acceptance of body piercing as a mainstream fashion trend, especially in regions like North America. Urban Body Jewelry's diverse product line ensures that customers can find the perfect belly button ring to suit their style and preferences.

FreshTrends

FreshTrends is a premium brand renowned for its high-quality, customizable body jewelry, particularly excelling in belly button rings made from 14K and 18K gold. With over two decades of experience, the brand has enhanced its profitability by 211% through optimized marketing strategies. FreshTrends offers a wide selection of precious metal and gemstone options, ensuring luxury pieces that cater to both fashion-forward and niche audiences. Their commitment to craftsmanship and detail is evident in their handcrafted jewelry, all made in the U.S. The brand's focus on using nickel-free gold and high-quality titanium makes their products ideal for those with metal allergies.

Painful Pleasures

Painful Pleasures is renowned as one of the best producers for belly button rings, offering a wide range of high-quality jewelry options, including titanium and surgical steel pieces that minimize the risk of allergic reactions. With over 24 years in business, the company has established itself as a trustworthy source for body modification supplies, boasting a diverse selection that includes unique designs like top-down/reverse belly button rings and navel clicker rings. The brand is praised for its consistent quality and unbeatable selection, making it a go-to choice for both professionals and enthusiasts. Despite some customer service issues, the overall feedback highlights the excellence of their products. Their titanium belly button rings, in particular, are highly recommended for their inert properties.

Rebel Bod

Rebel Bod is a prominent brand in the body piercing jewelry market, particularly renowned for its high-quality and stylish belly button rings. The global body piercing jewelry market, valued at approximately USD 8.02 billion in 2024, is expected to grow at a CAGR of 2.7% until 2032, with brands like Rebel Bod benefiting from the increasing acceptance of body piercing as a mainstream fashion trend and the influence of social media and celebrities. Rebel Bod's products, such as belly barbells and navel clickers, are made from biocompatible materials like stainless steel, titanium, and gold, catering to the growing demand for hygienic and environmentally friendly accessories. The brand's focus on minimalist and delicate designs, as well as mixed metal and multi-piercing trends, aligns with current market preferences. With the Asia Pacific region, including countries like Japan, South Korea, and India, showing significant growth in the body piercing jewelry market, Rebel Bod is well-positioned to expand its customer base.

Banter by Piercing Pagoda

Banter by Piercing Pagoda, relaunched in August 2021, is a leading brand for belly button rings, offering a diverse range of styles, including 10K and 14K gold, titanium, and rose gold options. With over 50 years of experience, Banter provides high-quality, hypoallergenic jewelry, ensuring comfort and durability. Their collection includes various designs such as CZ, crystal, and floral cluster rings, available in different gauges like 14G and 16G. Banter's innovative approach, including smart mirrors for virtual try-ons and a comfortable piercing lounge, enhances the customer experience. Their extensive selection caters to all tastes, making them a top choice for belly button rings.

Playboy

The Playboy brand is not specifically known for producing belly button rings, but if we consider body jewelry in general, brands like Spencer's are more prominent in this market. Spencer's offers a wide range of belly button rings and other body jewelry, catering to various tastes and preferences. In 2017, a survey indicated that 46% of respondents between 18 and 29 years old liked navel piercings for women, highlighting the popularity of such jewelry. Spencer's provides detailed guides and a variety of products, including belly button rings, to meet this demand.

Anatometal

Anatometal is renowned as one of the top producers of belly button rings, known for its high-quality, body-friendly materials such as titanium, implant-grade steel, and gold. The brand stands out for its meticulous craftsmanship and use of non-toxic materials, ensuring safety and comfort for users. Anatometal's products are particularly favored in the North American market, which dominates the global body piercing jewelry sector with over 42% of the revenue share as of 2023. The company's commitment to innovation and health standards has contributed significantly to the growth of the body piercing jewelry market, projected to expand at a CAGR of 6.6% from 2024 to 2031. Anatometal's presence in the market is a key factor in the increasing acceptance and popularity of body piercings.

OUFER

OUFER is renowned as one of the best producers of belly button rings, offering a wide range of stylish and high-quality products. Their collection includes various designs, such as titanium, stainless steel, and gold options, often featuring CZ gems and other decorative elements. Customers praise OUFER for its excellent customer service, with many reviewers highlighting the quick response and resolution of any issues, such as incorrect sizes. The products are known for their durability and comfort, with some customers using them continuously without any problems. OUFER also offers competitive pricing with discounts ranging from 15% to 35% off regular prices. For a closer look at their offerings, explore their belly button rings collection.