Top Bathrobe Brands to Wrap Yourself in Luxury

Bath robes have become a staple of comfort in modern living, offering luxury and relaxation right in the comfort of your home. Whether you’re stepping out of the shower or just lounging around the house, a high-quality bath robe can make all the difference. Many brands have crafted robes that combine plush materials with stylish designs to suit every taste and need. Curious to discover which brands stand above the rest? Read on to find out the best bath robe brands available today.

Illustration of bath robe

Best brands of bath robe in 2025

Brooklinen

Brooklinen is renowned for producing high-quality bath robes, particularly the Super-Plush Robe, which stands out for its ultra-soft and plush 100% Turkish Cotton material, certified by OEKO-TEX(r) STANDARD 100 for safety. This robe is versatile, serving as both a towel and a robe, and is known for its absorbent and warm yet not overheating properties. It features adjustable cuffs, pockets, and an adjustable tie waist, ensuring a comfortable and flattering fit. Even after multiple washes, the robe retains its softness, making it a long-lasting investment. Brooklinen occasionally offers significant discounts, such as their 25% off sitewide sale during their 10th anniversary celebration. For more information or to explore the Mine and Yours Robe Bundle, visit their website.

Parachute

Parachute is renowned for its high-quality bathrobes, with its Classic Bathrobe, made from innovative aerocotton technology using Turkish cotton, being a standout product that has amassed a 2,000-person waitlist since its launch in 2016. The brand saw a 55% increase in bathrobe sales in spring 2020, highlighting the strong demand for their luxury bath products. Parachute's bathrobes are praised for their softness, absorbency, and quick-drying properties, making them a favorite among consumers. The brand also offers other bathrobe styles, such as the waffle knit and Cloud Cotton robes, which are equally popular. These robes are often described as feeling like luxury spa wear, with features like spacious pockets and a broad shawl collar.

Snowe

Snowe Home is renowned for producing some of the best bathrobes, crafted from 100% premium long-staple cotton known for its softness, durability, and absorbency. Their bathrobes are designed for ultimate comfort and practicality, making them ideal for post-shower relaxation and lounging. With a sleek, minimalist design, these robes are suitable for both men and women and come in neutral colors that complement any home decor. Snowe Home's bathrobes are machine washable, ensuring long-lasting softness and durability even after multiple washes. The brand's focus on comfort and style aligns with the growing demand for luxury and wellness products, a trend that is expected to drive the bathrobe market to grow at a CAGR of 5.6% from 2023 to 2030. For more details, visit the Snowe Home bathrobe collection.

Boll & Branch

Boll & Branch is renowned for its high-quality, ethically produced bath robes, made from 100% organic cotton that is Fair Trade Certified and GOTS certified, ensuring both ecological and social responsibility. Their robes are praised for their velvety soft hand-feel, dense yet breathable weight, and classic styling with tailored contrast piping. Founded in 2014, the company has expanded significantly, opening physical retail stores and partnering with major retailers like Nordstrom. Boll & Branch's commitment to sustainability and fair trade practices has earned them a strong reputation in the luxury bedding and bathware market. With investments totaling $100 million from private-equity firm L Catterton, the company continues to grow and innovate. For more details, you can explore their luxurious bath robes.

Cuyana

Cuyana is renowned for its high-quality bath robes, particularly the Washable Charmeuse Robe, which stands out for its lightweight, breathable, and machine-washable 100% charmeuse silk. This robe is praised for its sophisticated design and functional features, such as staying close after tying and maintaining its appearance after washing. It is a favorite among testers for its comfort and versatility, making it suitable for various occasions, including maternity and postpartum use. Cuyana's sizes generally run large, but the robe fits perfectly even for changing body types. The brand's attention to detail and commitment to luxury make its robes a top choice.

The White Company

The White Company is renowned for its exquisite and high-quality bath robes, offering elegantly designed pieces that combine style and comfort. Their silk robes, such as the maxi-length silk robe with a piped shawl collar and wide sleeves, are designed to be worn with pure-silk pyjamas and nightgowns, reflecting the brand's commitment to impeccable style and durability. In the global bath robes market, which is expected to grow at a CAGR of 5.6% from 2023 to 2030, brands like The White Company are pivotal in meeting the increasing demand for luxury and comfort-focused products. North America, where The White Company has a significant presence, dominates the global bath robes market with over 35% of the global revenue in 2023. The brand's focus on quality materials and stylish designs aligns with consumer preferences for high-end bathrobes.

Frette

Frette, a brand renowned for its luxury linens, has been a trusted name for over a century, offering high-quality bath robes made from 100% cotton and other premium materials. Their bath robes, such as the Waffle Bathrobe and Houndstooth Bathrobe, feature elegant designs, including shawl collars, deep pockets, and contrasting piping, ensuring both comfort and style. Frette's expertise is evident in their carefully crafted robes, which are highly absorbent and luxuriously thick. The brand's collections, like the Hotel Classic Bath Collection, cater to various tastes, from minimalist to extravagant. As the Official Bed & Bath Linen Brand for Forbes Travel Guide, Frette's products are experienced in over 1,500 hotels, restaurants, and spas worldwide.

Sheridan

Sheridan is renowned as one of the best producers of bath robes, offering high-quality, luxurious products that cater to the increasing demand for comfort and self-care. The brand's emphasis on premium materials and stylish designs aligns with consumer preferences, as seen in the bath robes market, which is expected to grow at a CAGR of 5.6% from 2023 to 2030. Sheridan's products, such as their bath mats and cushions, are popular for their durability and aesthetic appeal, with promotions like saving 30% when buying two items, enhancing their market appeal. The brand's commitment to quality and customer satisfaction has made it a favorite among consumers seeking spa-like experiences at home. With a strong presence in retail channels, Sheridan continues to meet the growing demand for luxury and comfort in the bath robe market.

Barefoot Dreams

Barefoot Dreams is a renowned brand, celebrated for its luxurious and cozy bath robes, having been a premier destination for loungewear and apparel for over 30 years. The brand is particularly noted for its high-quality, buttery soft fabrics that provide unmatched comfort. Barefoot Dreams products are popular globally, with a strong presence in markets like North America, where consumers place a high value on luxury and comfort, contributing to the region's significant market share of over 35% in the global bath robes market. The brand's products are often featured on platforms like QVC, where they are appreciated for their quality and style, despite some consumers finding the prices steep. With a strong focus on comfort and self-care, Barefoot Dreams continues to be a favorite among those seeking premium loungewear.

UGG

UGG is a leading brand in the bath robe market, renowned for its high-quality and comfortable products. The brand's commitment to long-lasting quality and enduring designs has earned it favoritism among consumers, with its bath robes featuring premium materials like fleece and sheepskin. In the global bath robes market, which is projected to grow at a CAGR of 5.6% from 2023 to 2030, UGG's products hold significant popularity, especially in North America, contributing over 35% of the global revenue in 2023. UGG's bath robes, such as the Men's Robinson Fleece Robe and Men's Fleece Hooded Robe, are highly rated for their comfort and style. The brand's strong market presence and customer satisfaction have fortified its position as one of the best producers of bath robes. For more details on their range of fleece bath robes visit Macy's.