Top Backpack Brands for Style, Durability, and Functionality

When it comes to finding the perfect backpack, the plethora of available options can be overwhelming. From high-end designer labels to functional daily carriers, there's a range of brands that cater to various needs and preferences. Investing in a reliable backpack ensures durability and comfort for your daily commutes or adventurous excursions. To explore some of the top backpack brands renowned for their quality and versatility, venture further below.

Illustration of backpacks

Best brands of backpacks in 2025

The North Face

The North Face is a leading brand in the backpack industry, known for its high-quality and durable products. As part of the VF Corporation, The North Face contributes significantly to the global backpack market, which is expected to reach $33.21 billion by 2030 with a CAGR of 9% from 2024 to 2030. The brand is particularly popular in the hiking and trekking segments, with the trekking/hiking segment predicted to grow at a CAGR of 10.11% from 2023 to 2032. The North Face products are favored for their robust design and functionality, making them a preferred choice among outdoor enthusiasts. The brand's presence in both online and offline distribution channels, including specialty stores which accounted for 46% of revenue in 2022, further enhances its market reach. Explore their extensive range of backpacks for reliable outdoor adventures.

Osprey

Osprey, founded in 1974, is a leading producer of high-quality backpacks, holding the number one position in the U.S. technical pack segment and travel packs, with 21 of the top 30 packs in the U.S. market. The brand has expanded its market share, driven by improved inventory and new product introductions, including a spike in demand for hydration packs. Osprey packs are renowned for their innovative designs, such as the adjustable sternum strap and removable pack lid, and have a strong global presence with 51% of sales coming from international markets. The company has also made significant strides in sustainability, becoming a bluesign(r) system partner and using 100% recycled material for poly bags. Osprey's commitment to quality and innovation has earned it numerous awards, including the Backpacker Editors' Choice Gold Award. For more details on their products, visit the Osprey official website.

Patagonia

Patagonia is a leading brand in the backpack industry, renowned for its commitment to environmental sustainability and high-quality outdoor gear. Since its inception, Patagonia has prioritized the planet and people, donating 1% of its yearly sales to non-profit environmental firms, amounting to over $74 million in cash donations. In 2018, the company's net sales were around $356 million, a 13% growth from the previous year, and by 2021, Patagonia generated up to $209.1 million annually. The brand's annual sales exceed $1 billion, with a significant portion of its funds channeled towards creating environmentally friendly materials. Patagonia's success is also reflected in its Fair Trade program, with 70% of its products made at Fair Trade-certified factories.

Deuter

Deuter, a German backpack brand with 125 years of experience, is renowned for its high-quality and comfortable backpacks, particularly in the European market, and is now expanding its presence in North America. Known for its lightweight and durable designs, Deuter's ACT Lite series is a favorite among backpackers, featuring the Vari-Quick system for a custom fit. The brand offers a wide range of packs for various activities, including hiking, backpacking, and skiing, and is also celebrated for its child carriers. Deuter's U.S. operations, established in 2001, have grown to include about 20 employees and products in approximately 300 retail locations. The company is part of a growing active backpack market in North America, which is expected to grow at a CAGR of 8% from 2023 to 2030. For more on their market expansion, visit Deuter's push into the U.S. market.

Fjällräven

Fjallraven is a renowned brand in the backpack market, known for its durable and sustainable products, such as the classic Kanken backpack made from hard-wearing Vinylon F, ensuring longevity and reliability. The brand is popular among consumers for its timeless design and functional features. Fjallraven, along with other leading brands like Arc'teryx and The North Face, dominates the developed markets in North America and the European Union. The global backpack market, which includes brands like Fjallraven, is expected to grow to $25.87 billion by 2028 at a CAGR of 5.7%, driven by trends such as eco-friendly preferences and the digital nomad lifestyle. Fjallraven's commitment to sustainability and quality contributes significantly to the market's growth.

Herschel Supply Co.

Herschel Supply Co., founded in 2009 by Canadian brothers Lyndon and Jamie Cormack, has become a globally recognized brand in the backpack industry, selling millions of backpacks worldwide. The company targets the 15 to 30-year-old demographic, appealing equally to men and women with its stylish yet functional designs. Herschel's global backpack market presence is significant, with sales expected to reach 6 million units in 72 countries by 2016. The brand has seen remarkable growth, with an 86% sales increase in 2014 following a 135% growth in 2013. The global backpack market, where Herschel operates, is projected to grow at a compound annual growth rate of 4.4% from 2021 to 2026. For a detailed analysis of Herschel's market dynamics, visit this Herschel market analysis.

JanSport

JanSport is a leading brand in the backpack industry, renowned for its high-quality and durable products. As of 2021, JanSport held a significant 22% market share in the U.S. backpack market and an impressive 44.1% market share overall, showcasing its dominance and ability to cater to diverse customer needs. The brand's success is further highlighted by its 96% customer recommendation rate and the popularity of its SuperBreak backpack, which is the number one selling backpack in the U.S. JanSport's market share has seen notable growth, increasing from 13.9% in October 2021 with an 11.1% increase from January 2021. With a strong brand recognition rate of 95% and a revenue of $1.2 billion, JanSport continues to be a force in the backpacking industry. Discover their lineup of high-quality backpacks.

Gregory

Gregory Mountain Products is a renowned leader in the backpack industry, known for its exceptional fit, durability, and performance. In 2021, the brand achieved a remarkable 16% net sales growth, reaching $59.4 million, with significant increases in North America (62%) and Europe (36%). This growth was propelled by strong brand momentum and increased participation in outdoor recreation, particularly during the pandemic. Gregory's products have won numerous awards from reputable outlets like Outside Magazine, Backpacker, and National Geographic. The brand continues to innovate in backpack technology and design, setting new standards in the industry.

Arc'teryx

Arc'teryx is renowned as one of the best producers of backpacks, particularly in the outdoor and technical apparel segments. The brand has driven significant growth, with a 44% increase in its Technical Apparel segment in the first quarter of 2024, contributing to Amer Sports' robust performance. Arc'teryx's products, such as the Micon Litric 42 electronic airbag pack, are noted for their lightweight and innovative design, making them highly sought after by outdoor enthusiasts. The brand's strong direct-to-consumer (DTC) model has also led to a 41% expansion in DTC sales across all regions. Arc'teryx's market presence is further bolstered by its inclusion in the growing active backpack market, which is expected to reach USD 16.54 billion by 2030 with a CAGR of 9.80% from 2024 to 2030.

Timbuk2

Timbuk2 is a renowned brand in the backpack industry, known for its durable and versatile products that combine functionality and style. In October 2024, Timbuk2 generated $1,201,142 in revenue, with a conversion rate of 1.50-2.00% and an average order value ranging from $150 to $175. The brand offers a wide range of bags designed for both everyday use and outdoor adventures, with customizable options available. Despite a slight decline in revenue over the past three months, Timbuk2 remains a strong competitor in the market, with notable performance metrics. The global backpack market, which Timbuk2 is a part of, is expected to grow from $15.9 billion in 2022 to $31.38 billion by 2030. For more details, visit their official website.