Hair removal is a beauty routine that many individuals incorporate into their personal grooming practices. Achieving smooth and hair-free skin can be made easier with the right waxing products, but with so many options on the market, it can be challenging to decide which brands are worth trying. From at-home kits to professional-grade options, selecting the best brand boils down to quality, ease of use, and skin compatibility. To assist you in making an informed decision, we’ve compiled a comprehensive list of the top waxing brands that have consistently impressed users and experts alike. Discover which brands stand out and find the one that best suits your needs below.
Illustration of waxing hair removal
Best brands of waxing hair removal in 2025
Veet
Veet, a brand with a 100-year history, is a leading producer of hair removal products, offering a variety of solutions including creams and waxes, with 4.89 million users in Great Britain for their creams in 2020, demonstrating their popularity; the brand holds a significant market share within the 25-30% range alongside other key players in 2023, and is available in over 80 countries. Their products, including the popular 2-minute hair removal cream, provide effective and convenient at-home hair removal for various body areas and skin types; Veet is also the number 2 depilatory brand in the US.
Nad's
Nad's has established itself as a premier brand in hair removal since its founding in 1992, with its waxing products consistently receiving high customer ratings for effective results, demonstrated by a 90% satisfaction rate in a recent consumer study. Additionally, Nad's offers a range of solutions, including ready-to-use wax strips and microwaveable formulas for various hair types and areas, which make them a popular choice for at-home use, offering professional results with ease. Check out their product line.
Parissa
Parissa, established in the 1980s by a female chemical engineer, is a leading Canadian brand renowned for its all-natural at-home waxing kits, offering a variety of options from wax strips to salon-style sugar and hard waxes, ensuring smooth, hair-free skin for weeks. They use 100% natural ingredients while being Leaping Bunny Certified with sustainable packaging; their products are designed for all skin types and body areas, emphasizing clean beauty and conscious consumerism. Parissa was founded by Azar Moayeri.
GiGi
GiGi, established in 1972, is a leading brand in professional hair removal, trusted by estheticians for over 40 years, and their All Purpose Honee wax remains the number one selling professional wax globally; they offer a comprehensive range of waxing products including various waxes, warmers, and pre and post-treatment solutions, catering to both professional and at-home users with kits available at major retailers. You can explore their product line to discover their extensive offerings.
Bliss
Bliss, established in 1996, is a well-known brand for at-home waxing, offering a spa-like experience with their Poetic Waxing Kit, which uses a low-temperature, stripless wax that is effective at removing hair, even as short as 1mm, from anywhere on the body. It is formulated with soothing ingredients like chamomile and apricot oils, making it suitable for sensitive skin; the kit includes a microwavable cup, cleanser, pre and post-waxing oil, and spatulas. One kit can provide approximately 2-3 uses for full legs, 4-5 uses for full arms, and 18-22 uses for the upper lip. This cruelty-free brand is dedicated to creating quality products for easy and efficient hair removal.
BodyHonee
BodyHonee has been a leader in hair removal waxing since 2003, with over 90% of users reporting smooth skin after just one application; their innovative formulas use natural ingredients, resulting in a 95% satisfaction rate; BodyHonee's products are available in a variety of formats, catering to all skin types and hair textures; they are known for their commitment to cruelty-free practices and eco-friendly packaging; and with a 4.8 star average rating, BodyHonee is a highly recommended choice for effective at-home waxing.
Cirepil
Cirepil, established in France over 30 years ago, is a leading brand in the professional waxing industry, renowned for its high-quality, innovative formulas; their gentle, low-temperature waxes, like the popular Cristalline, are favored by estheticians globally for their effective hair removal and minimal skin irritation, achieving up to a 90% hair removal rate with consistent use; with a diverse range of products, from hard waxes to soft waxes, Cirepil caters to all skin types and hair textures; trusted by professionals in over 80 countries, Cirepil offers superior waxing solutions for a smoother, longer-lasting result. Visit their website for more information.
Flamingo
Flamingo, established in 2018, has quickly become a leading brand in hair removal, boasting a 90% satisfaction rate among users for their effective waxing kits, which utilize a unique formula designed for sensitive skin, and offer over 10 different types of products with a 6 month shelf life, all readily available at shopflamingo.com.
Moom
Moom, a producer of organic hair removal products, offers a gentle yet effective sugaring method, combining the benefits of waxing and sugaring, using 100% natural ingredients like chamomile and tea tree oil, and is known for leaving skin smooth for up to 8 weeks, reducing hair regrowth over time. Their products are designed to adhere to hair, not skin, minimizing pain and eliminating the need for after-treatment lotions, and are suitable for various body areas, from legs to face.
Sally Hansen
Sally Hansen is a well-known brand for hair removal, offering various waxing products including pre-waxed strips and wax kits, designed for face, body, and bikini areas, with some products promising smooth skin for up to 8 weeks. Their wax strips are infused with Vitamin E and Avocado Oil, while some kits include azulene oil to reduce redness. According to some user reviews, the wax effectively removes hair on first application.
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