Top Tanning Oil Brands for a Sun-Kissed Glow

Achieving a sun-kissed glow is a sought-after beauty trend, and the right tanning oil can make all the difference in getting that perfect bronze. From luxurious oils enriched with natural ingredients to fast-absorbing formulas, there are numerous brands that stand out in the tanning world. Brands such as Hawaiian Tropic, Bali Body, and Banana Boat offer a range of options that cater to different skin types and tanning preferences. To explore these choices and find the best tanning oil that suits your needs, continue reading below.

Illustration of tanning oil

Best brands of tanning oil in 2025

Hawaiian Tropic

Hawaiian Tropic, a leading brand in the tanning oil market, is renowned for its high-quality and moisturizing products. The brand seizes a considerable market share, with 9% of respondents indicating they love the brand and 39% expressing their liking for it, as of 2024. Hawaiian Tropic's product offerings include iconic non-SPF tanning oils crafted with coconut oil and cocoa butter, along with protective tanning oils featuring SPF to ensure broad-spectrum UVA and UVB protection. Celebrated for its cruelty-free and octinoxate- and oxybenzone-free formulations, Hawaiian Tropic stands as a prominent player in the global tanning oils market, alongside distinguished brands like Banana Boat and ArtNaturals.

Australian Gold

Australian Gold is a leading brand in the tanning oil and lotion market, known for its high-quality products that prioritize sun protection and skin safety. The brand's products are favored by customers with sensitive skin, as they do not cause allergic reactions or redness, and are highly rated for their protective properties. Australian Gold's products are part of a market expected to grow with a CAGR of 6.6% from 2024 to 2030. The brand's emphasis on protection is reflected in customer reviews, where words like "protection," "protective," and "protects" are commonly used. Australian Gold's range includes various tanning oils and lotions, such as the Accelerator Lotion and Exotic Oil Intensifier.

Banana Boat

Banana Boat is a leading brand in the tanning oil market, known for its high-quality products that combine effective tanning with moisturizing benefits. As one of the global key players, Banana Boat has a significant market share, with the top two companies in the industry occupying nearly a certain percentage of the market revenue in 2022. The brand's products are popular across various regions, including the United States, Europe, and APAC, contributing to the market's growth at a notable CAGR from 2023 to 2029. Banana Boat's product portfolios and specifications highlight their commitment to providing innovative and effective tanning solutions. The brand's sales and revenue have consistently shown growth, reflecting its strong presence in the moisturizing tanning oil market. Learn more about their offerings on their official website.

Maui Babe

Maui Babe is a renowned brand in the tanning oil market, established in 1996 by Joe Rossi, who created the formula after a divine inspiration. It quickly became the #1 selling tanning oil in Hawaii and has since expanded globally. Known for its unique blend of ingredients such as aloe vera, kukui nut oil, and kona coffee plant extract, Maui Babe offers high-quality suntan lotions and skincare products. The brand is part of a growing market, with the global moisturizing tanning oil market projected to increase significantly by 2029. Maui Babe remains a family-owned and operated business, committed to providing the best products for its customers. Discover more about their unique journey and products on their official website.

Sun Bum

Sun Bum is a leading brand in the moisturizing tanning oil market, known for its vegan, cruelty-free, and hypoallergenic products. Their SPF 15 Sunscreen Tanning Oil, enriched with marula, argan, coconut, and avocado oils, as well as green tea butter and aloe vera, provides broad spectrum protection while promoting silky smooth skin. Sun Bum's products are part of a market projected to grow significantly from 2023 to 2030, with key players like Sun Bum contributing to the overall market growth. The brand emphasizes the importance of reapplying sunscreen every 2 hours and after swimming, sweating, and toweling off, aligning with skin health recommendations. Sun Bum's commitment to skin protection and care makes it a preferred choice among consumers.

Coppertone

Coppertone, a renowned brand in the sun care industry, has been a leading producer of tanning oil and sunscreen products since its inception in 1944. Acquired by Beiersdorf AG in 2019, Coppertone has strengthened its presence in the U.S. market, leveraging its iconic branding, including the Coppertone girl logo. The brand is known for its wide range of skin care products, particularly its sunscreens, which have become a staple in American sun care with annual sales contributing significantly to the global market. Coppertone's products are popular for their distinctive fragrance and effective sun protection, making them a favorite among consumers. The brand's expansion includes various formats such as foams and sprays, catering to the growing demand for user-friendly sun care products. For more information, visit Coppertone's official website.

Neutrogena

Neutrogena, a renowned brand in the personal care industry, is a significant player in the professional tanning oil market, known for its high-quality and effective products. The brand's tanning oils are popular for their ability to provide a natural-looking tan without the need for sun exposure, which is a major health concern. Neutrogena's products are part of a larger market that includes other notable brands like Bayer, Millennium Tanning Products, and Hawaiian Tropic. The global professional tanning oil market, which Neutrogena is a part of, is expected to see significant growth driven by consumer preferences for sunless tanning solutions. As of recent market analyses, Neutrogena and similar brands are contributing to the market's forecasted growth, with the sun protection and tanning products market expected to expand steadily over the coming years. For more information about the global professional tanning oil market, visit the Valuates Reports.

Bali Body

Bali Body is a leading online skin care and beauty brand based in Australia, renowned for its natural and vegan-friendly tanning, suncare, and skincare products. The brand sells a product every 45 seconds globally and made headlines with its Face Tan Water launch in March 2019, selling one every 30 seconds on the day of its launch. Bali Body is a key player in the moisturizing tanning oil market, competing with brands like Hawaiian Tropic and St. Tropez. The brand's products are highly praised for their ability to provide a natural glow without UV rays, and their partnership with HSN has introduced quick and streak-free self-tanning solutions. Bali Body's success is also reflected in its growing market presence, contributing to the self-tanning products market projected to reach $1.99 billion by 2032. For more information, visit the Bali Body website.

St. Tropez

St. Tropez, a leading brand in the self-tanning industry, was established in 1996 and is owned by PZ Cussons. The brand specializes in self-tan, skin finishing treatments, and bronzing cosmetics, using 100% natural tanning active and vegan-friendly formulations. Known for its cruelty-free and animal testing-free policies, St. Tropez has garnered numerous accolades, including the NewBeauty Magazine Beauty Choice Awards and the Sunday Times Beauty Awards. Achieving dominance in the European self-tanning products market with a 33.97% market share in 2023, St. Tropez's products are sold globally, highlighting the brand's impact with one item sold every fifteen seconds. The brand's commitment to natural ingredients and innovative formulations has made it a favorite among influencers, celebrities, and beauty professionals.

Nivea

Nivea, a leading brand in the skincare industry, delivered its best performance of the century in 2023, with NIVEA sales surpassing the EUR5 billion threshold for the first time, representing a 16.2% organic growth. The brand's success was driven by strong e-commerce performance and double-digit growth across all regions and categories. NIVEA's sun care products, such as the NIVEA SUN Protect & Tan Sun Oil SPF 30, contributed significantly to this growth, offering effective sun protection and natural tanning benefits. This product is waterproof, made from 100% recycled material, and complies with the Hawaiian reef law, making it an environmentally friendly choice. With over seven million users in the UK alone for NIVEA Sun products in 2023, the brand solidifies its position as a top producer for tanning oils.