Navigating the world of feminine hygiene products can be daunting with the myriad of options available. Whether you prioritize comfort, sustainability, or affordability, there's a brand out there that aligns with your needs. This article aims to guide you through some of the best brands that offer top-notch tampons and pads, ensuring that you can make an informed decision. Ready to explore the standout brands that have won the hearts of users worldwide? Read on to discover more below.
Illustration of tampons and pads
Best brands of tampons and pads in 2025
Tampax
Tampax, a leading brand in the menstrual hygiene industry, is renowned for its high-quality tampons and pads. In 2016, Tampax Pearl emerged as the best-selling tampon brand in the United States, generating nearly $289 million in sales. Tampax is the preferred tampon brand of 20 million Americans, making it the most popular tampon brand in the country. The brand is owned by Procter & Gamble, which also controls the largest percentage of the pad market through its Always brand. Tampax has a long history, dating back to its invention in 1936 and its commercialization by Gertrude Tenderich. For more information, visit their official website.
Always
Always, a renowned brand owned by Procter & Gamble, is a leading producer of feminine hygiene products, including sanitary pads, tampons, and pantyliners. Introduced in the United States in 1983, Always has expanded globally, offering products such as Ultra Thin pads and cleansing wipes. The brand is known for its innovative products, such as the Ultra Cotton Protection pads, which are free from chlorine, dyes, and perfume. Always has also undertaken significant initiatives to raise awareness about menstrual hygiene, particularly through programs like 'Always Keeping Girls in School' in Africa. The brand's commitment to comfort and hygiene has made it a trusted name worldwide. For more detailed information, visit their official website.
Kotex
Kotex, a renowned brand owned by Kimberly-Clark, has been a leading producer of menstrual hygiene products, including tampons and pads, since its launch in 1920. The brand has innovatively addressed the needs of younger consumers with the introduction of U by Kotex in 2010, which quickly gained over four points of market share in its first year in the North American market. Kotex products, such as Kotex maxi, thin, and ultra-thin pads, as well as Security tampons, are widely used, with sanitary napkins and liners accounting for the majority of dollar sales in the feminine hygiene market. In 2018, about 61 million Americans used sanitary pads and napkins, with Kotex being one of the preferred brands alongside Always and Stayfree. The brand's efforts to normalize periods through transparent and anatomically accurate marketing have been particularly notable.
Playtex
Playtex is a renowned brand in the feminine hygiene market, particularly noted for its high-quality tampons and other products. Historically, Playtex held a significant market share, with a 29 percent share of a $550 million market for tampons in 1994 and a 30 percent share of a $780 million market by 2000. The brand introduced the first plastic tampon applicator in 1973 and is known for its popular products such as Playtex Sport and Gentle Glide tampons. Playtex products are designed for comfort and protection, featuring innovations like the 360deg Sport Level Protection and FlexFit technology, which cater to various consumer needs with a diverse range of offerings. The brand continues to be a major player in the industry.
o.b.
The o.b. brand, founded by Dr. Judith Esser, is a leading producer of tampons known for their innovative and user-friendly designs. The brand's products, such as the o.b.(r) ORIGINAL(tm), are made from two types of rayon and a polyester string, with 90% of the raw materials coming from renewable resources. o.b. tampons are notable for their elemental chlorine-free bleaching processes, ensuring they are free from dioxins and safe for users. The brand has maintained its reputation for over 50 years, contributing significantly to the global tampon market, which is expected to grow at a CAGR of 6.0% from 2022 to 2028. o.b. tampons are popular for their discreet and reliable protection, making them a preferred choice among women. For more details, visit their official website.
Seventh Generation
Seventh Generation is a leading brand in the feminine hygiene market, known for its commitment to ingredient transparency and sustainability. Their tampons and pads are made from certified organic cotton and are free from chemicals like chlorine, fragrances, and deodorants, aligning with consumer demands for healthier and more environmentally friendly products. The brand supports advocacy for ingredient disclosure, such as the Menstrual Product Right to Know Act introduced in 2017. Seventh Generation's products are EPA Safer Choice certified and adhere to the Global Organic Textile Standard, ensuring high-quality and safe products for consumers. By choosing Seventh Generation, consumers support companies that prioritize health and environmental safety. For more details about their sustainable products, visit their official website.
L. Organic
L. Organic is a leading brand in the feminine care industry, renowned for its high-quality, organic tampons and pads. Their products are made from US-grown organic cotton, free from fragrances, rayon, and synthetic pesticides, ensuring a safer and more sustainable option for users. The brand's tampons feature applicators made without BPA, aligning with the growing demand for environmentally friendly and health-conscious products. L. Organic also supports community-based initiatives, such as the Native Cultures Fund, to address period poverty and promote menstrual health education. With its commitment to sustainability and social impact, L. Organic stands out as a top choice for those seeking organic feminine care products.
Rael
Rael stands out in the menstrual hygiene market, known for offering high-quality, organic cotton tampons and pads free from harmful chemicals such as styrene, acetone, and chloromethane. Founded in 2017 by three women, Rael prioritizes both customer health and worker welfare by utilizing Texas-sourced certified organic cotton and innovative manufacturing processes. The brand's products are highly acclaimed for their comfort and absorbency, with no reported irritation, making them especially popular among women with sensitive skin. Rael's commitment to using clean ingredients and valuing customer feedback has cultivated a dedicated customer base and earned it recognition as one of America's Fastest-Growing Private Companies by Inc. The brand's holistic cycle care approach includes a diverse range of products like period panties, feminine wash, and face masks, all crafted to enhance menstrual health and comfort.
Cora
Cora is a leading brand in the feminine hygiene market, known for its organic and sustainable tampons and pads. Since its inception in 2016, Cora has provided over 12.4 million products and reached over 1.5 million girls worldwide, with a commitment to donating 6.6 million goods in the US by 2022. Their products are made from 100% certified organic cotton, free from harmful pesticides and synthetic materials, aligning with the growing demand for eco-friendly and health-conscious options. Cora's one-for-one model ensures that for every box of tampons sold, a month's supply of sustainable sanitary pads is provided to at-risk women and girls in India. The brand's focus on social impact and environmental responsibility has made it a favorite among consumers who value both quality and social responsibility.
Organyc
Organyc is a leading brand in the feminine care market, renowned for its 100% certified organic cotton products, which are biodegradable and free from harmful chemicals, dyes, and synthetic materials. Clinically proven to protect against and resolve irritation, Organyc products align with the growing demand for sustainable and health-conscious feminine care, contributing to the robust growth of the organic feminine care market, which was valued at $2.2 billion in 2021 and is projected to reach $3.9 billion by 2031. Organyc's commitment to sustainability is evident in its use of geothermal and natural energy, as well as its partnership with Plastics for Change to support women plastics collectors. The brand's products, including no-applicator tampons and sanitary pads, are MADE SAFE(r) certified, ensuring they meet stringent safety standards. With a strong focus on authenticity, transparency, and sustainability, Organyc is a preferred choice for health-conscious consumers. For more information, visit the Organyc website.
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