Top Shisha Tobacco Brands: Elevate Your Hookah Experience

When it comes to indulging in a flavorful and aromatic shisha smoking experience, selecting the right tobacco brand is crucial for both novices and aficionados alike. A great shisha brand not only offers a variety of exciting flavors but also ensures smoothness and quality in every puff. From traditional favorites to innovative blends, the world of shisha tobacco is vast and offers something unique for every palate. Below, we explore some of the best shisha tobacco brands that have earned their place in the hearts and hookahs of enthusiasts worldwide.

Illustration of shisha tobacco

Best brands of shisha tobacco in 2025

Al Fakher

Al Fakher is a leading brand in the shisha tobacco market, boasting a market share of over 40% in shisha molasses and a presence in more than 100 countries. Established in 1999, Al Fakher is known for its high-quality products and innovative flavors, such as mint, which dominated the market with a 33.33% share and $304.21 million in revenue in 2023. The brand's commitment to quality and customer satisfaction has driven its global growth, including significant increases in duty-free sales, with year-to-date growth of over 72.5% in volume and 88.3% in value at Dubai Duty Free. Al Fakher continues to innovate, introducing new flavors and products like OOKA, which enhances the shisha experience with cutting-edge technology. The brand's strong presence in global travel retail further solidifies its position as a top producer in the shisha tobacco industry. For more information, visit their official website.

Starbuzz

Starbuzz is a renowned brand in the shisha tobacco industry, celebrated for its innovative and premium flavors. Founded in the early 2000s, Starbuzz has quickly ascended to prominence due to its vibrant flavor offerings and high-quality products, with a diverse range of flavors from rich and creamy blends to fruity and refreshing mixes. The brand is a pioneer in introducing new flavors and packaging, setting trends within the industry. Starbuzz flavors, such as Blue Mist and Exotic Pink, are highly popular among hookah enthusiasts, contributing to the brand's significant market share. As one of the leading players, Starbuzz accounts for a portion of the total market share, which is estimated to be around 25-30% for top players in the global shisha tobacco market. Discover more about best Starbuzz shisha tobacco flavors.

Fumari

Fumari is a leading brand in the shisha tobacco market, known for its innovative and diverse flavor offerings that cater to a wide range of consumer preferences. In 2023, the global hookah tobacco market, which includes Fumari, was valued at USD 912.71 million and is expected to grow at a CAGR of 5.19% from 2024 to 2033, reaching USD 1513.97 million by 2033. Fumari's products, such as Spiced Chai and Mochaccino, are highly regarded for their unique and rich flavor profiles, making them favorites among both novice and veteran smokers. The brand's popularity is further boosted by its presence in various supermarkets and convenience stores, contributing to the overall growth of the shisha tobacco market. Fumari's commitment to quality and innovation has solidified its position as one of the top players in the industry.

Tangiers

Tangiers is a renowned brand in the shisha tobacco market, known for its high-quality and distinctive products. Founded in 2000, Tangiers has been producing American-made hookah tobacco, with its production currently based in Phoenix, Arizona. The brand offers four distinct lines: Noir, Birquq, Burley, and F-Line, each with varying nicotine content, such as the Noir line having a medium nicotine content and the Burley line offering the highest nicotine content. Tangiers Noir is particularly notable for its dark-leaf shisha flavors, which contain a higher nicotine content and deliver a strong tobacco flavor. The brand's focus on flavor and quality has made it a favorite among shisha enthusiasts. For more information about their products, visit the Tangiers official website.

Nakhla

Nakhla is a prominent brand in the shisha tobacco market, known for its high-quality products that cater to a diverse consumer base. The brand is particularly popular for its dark leaf tobacco, which retains a higher nicotine content, making it a favorite among experienced smokers. Nakhla's products are part of a market that is expected to grow at a CAGR of around 4.1% to 7.2% from 2024 to 2031, with the global shisha tobacco market projected to reach USD 1.77 billion to USD 4.557 billion by the end of the forecast period. Nakhla's offerings, including its strong and earthy flavors, contribute significantly to the market's expansion, especially in regions like East Asia where shisha tobacco sales are expected to register a CAGR of approximately 9.2% from 2024 to 2034. The brand's commitment to quality and flavor variety has made it a staple in hookah lounges and social gatherings worldwide. For more insights, explore the shisha tobacco market report.

Social Smoke

Social Smoke is a prominent brand in the shisha tobacco market, recognized for its high-quality products and diverse flavor offerings. As part of the global hookah tobacco market, which was valued at USD 817.4 million in 2023 and is forecast to reach USD 1463.9 million by 2030 with a CAGR of 8.5%, Social Smoke contributes significantly to the industry's growth. The brand caters to a wide range of consumers, particularly the 18 to 30 years age group, which dominates the market. Social Smoke's products are distributed through various channels, including specialty stores, bars, cafes, and online platforms, aligning with the market's distribution trends. The brand's popularity is reflected in its market share, with top manufacturers like Social Smoke holding around 20% of the global market share.

Trifecta

Trifecta is one of the leading brands in the shisha tobacco market, renowned for its high-quality, dark leaf tobacco products that offer a robust and long-lasting smoking experience. Their dark leaf tobaccos, made from unwashed leaves, retain a high nicotine content of about 0.5%, making them ideal for experienced hookah smokers. Trifecta's products are handcrafted in small batches, ensuring precision and excellence in each flavor. The brand features 15 distinct flavor blends, such as Apple Pie and Cool Cinnamon Gum, which have gained immense popularity among hookah enthusiasts. With packs available in 250 grams and 1000 grams, Trifecta caters to a wide range of consumer preferences. To explore their diverse range of tobacco products, visit their official collection page.

Adalya

Adalya is a renowned Turkish brand and one of the world's largest producers of high-quality shisha tobacco, supplying its products to over 100 countries for more than 20 years. The brand is known for its innovative approach, using the latest technologies and offering a diverse range of 25 original flavors for the American market. Adalya's products are carefully developed from the finest ingredients, ensuring a unique and unforgettable experience for consumers. The company also provides high-quality hookahs and accessories, adhering to strict quality control standards. With a strong presence in the global market, Adalya continues to grow, contributing to the shisha tobacco market's projected expansion to USD 4,557.0 million by 2034 at a CAGR of 4.1%. For more information about Adalya, you can visit their about page.

Khalil Mamoon

Khalil Mamoon is a renowned brand in the shisha tobacco industry, originating in Egypt and boasting over a century of experience. Known for its handcrafted, artisanal flavors made from top-quality ingredients imported worldwide, Khalil Mamoon offers a diverse range of flavors, including Berry Mix, Black Orange, and Mango, among others. The brand has been involved in the shisha tobacco market since 2015 and is recognized for its intricate, handmade hookah designs. Khalil Mamoon's products are popular globally, contributing to the growing shisha tobacco market, which is estimated to reach USD 4,557.0 million by 2034 with a CAGR of 4.1% from 2024 to 2034. The brand's commitment to quality and innovation has made it a leading player in the industry. For more details on their unique shisha tobacco offerings, you can explore their website.

Haze Tobaccos

Haze Tobacco is renowned as one of the top producers of shisha tobacco, known for its high-quality and enduring flavors. Founded in Texas and later expanding to Spain, Haze Tobacco has gained a significant following for its unique blends and memorable scents. Their shisha contains more juice than the average modern cut, allowing it to withstand high heat and produce more clouds and flavor. Haze Tobacco is particularly popular for its ability to be filled past the rim of the bowl without issues, making it a favorite among hookah enthusiasts. With its strong market presence, Haze Tobacco continues to contribute significantly to the global shisha tobacco market, which is expected to grow at a CAGR of around 4.1% to 8.5% from 2024 to 2034. For an in-depth look at various shisha brands, visit the ultimate shisha brand breakdown list.