Top Shampoo Brands for Wavy Hair Magic

Finding the perfect shampoo for wavy hair can transform your haircare routine and elevate your natural wave pattern to its best potential. Wavy hair often requires a delicate balance of moisture and definition, making it vital to select brands that cater specifically to these needs. Renowned for their nourishing formulas, brands like Ouai, Briogeo, and SheaMoisture have received high praise for their ability to enhance wave definition while maintaining healthy hydration levels. Curious to discover which other brands made it to the top of the list? Continue reading below to uncover the best shampoo picks for wavy hair that could revolutionize your hair care game.

Illustration of shampoo for wavy hair

Best brands of shampoo for wavy hair in 2025

Ouidad

Ouidad, established in 1984, is a leading brand specializing in haircare for wavy hair, with 90% of users reporting enhanced curl definition after using their shampoos; their advanced formulas like the Advanced Climate Control® Defrizzing Shampoo are meticulously crafted to cleanse without stripping essential moisture; furthermore, a study in 2023 showed 85% of consumers noted reduced frizz, making Ouidad a trusted choice for maintaining beautiful, healthy waves; their products, sold in over 20 countries, are recommended by top stylists, with sales up 15% in the last year due to consumer demand.

DevaCurl

DevaCurl, founded in 1994, is a well-known brand specializing in hair care for wavy and curly hair, offering a range of products like their popular Low-Poo cleansers which are designed to maintain moisture and shine, while being free of sulfates, silicones, and parabens. Although they faced controversies related to hair damage, DevaCurl remains a popular choice with a large online presence, reporting a 33% increase in conversion rate on desktop and 90% on mobile in 2019. Their products can be found at major retailers such as Ulta.

Bumble and bumble

Bumble and bumble is a top-tier brand for wavy hair, offering the Curl Moisturizing Shampoo, which is infused with jojoba, avocado, and coconut oils, alongside shea and cocoa butters, that gently cleanses without stripping natural oils, effectively reducing frizz and enhancing shine for all curl types, including wavy 2A to 2C hair. This shampoo, a 2021 Glamour Beauty Award winner, is celebrated for its moisturizing properties and detangling capabilities, leaving hair feeling soft and hydrated. Many users favor its gentle, sulfate-free formula and pleasant scent, although some find it less effective based on their hair type; additionally, Bumble and bumble also offers a 3-in-1 conditioner that can be used as a rinse-out, leave-in, or co-wash.

SheaMoisture

SheaMoisture is a popular brand, recognized for its natural ingredients, especially shea butter, and is considered a top choice for wavy hair, offering sulfate-free shampoos that hydrate and define waves without weighing them down, with their Coconut & Hibiscus line being particularly favored; in 2019, the brand experienced a 10.9% sales growth, and in 2023, shampoo held a dominant market position in the Black Hair Care market, capturing more than 35% share; additionally, the global shea butter market is projected to grow at a compound annual growth rate of 7.1% until 2030, due to its increased use in personal care products. You can explore their products here.

Moroccanoil

Moroccanoil, established in 2008, has become a leading brand for wavy hair care, with their shampoos, like the Curl Enhancing Shampoo, designed to define waves and reduce frizz by up to 70%, according to consumer studies in 2023; the brand's commitment to argan oil-infused formulas ensures lasting hydration and shine; Moroccanoil shampoos are a top choice for those seeking healthy, bouncy waves; and are recommended by stylists.

Living Proof

Living Proof is a top brand for wavy hair, with their Curl Shampoo, which is designed to enhance and define curls, making them three times stronger after just one wash when paired with their conditioner, and visibly healthier from the first use due to their Healthy Curl Complex, a formula perfected after 10,000 hours of development and over 650 curl tests. While also being free of parabens, sulfates, and silicones, it gently cleanses without stripping natural oils. The product helps with detangling, reduces frizz, and is also vegan and cruelty-free. You can find out more at: Living Proof's website.

Aveda

Aveda's Be Curly line, launched around 2020, is celebrated for its ability to enhance and define wavy hair, with the Be Curly shampoo being a popular choice for its gentle cleansing and frizz-reducing properties, often used in a 4-step system that can improve curl definition by up to 57%, and many of their shampoos are formulated with 97% naturally derived ingredients. This brand provides a range of products for different needs within the wavy and curly hair community, such as co-washes for sensitive scalps and curl-enhancing creams for added definition and moisture. You can explore their products further at Aveda's official website.

Briogeo

Briogeo, founded in 2012, is a brand that stands out as a top producer of shampoos, particularly for wavy hair, with their Curl Charisma line formulated with 95% naturally derived ingredients like rice amino acids and avocado oil to hydrate and minimize frizz for defined waves. Utilizing a 6-free formula that is free of sulfates, parabens, phthalates, silicones, DEA, and synthetic dyes, it effectively cleanses without stripping natural oils and is recommended for hair types 2A to 3C.

Redken

Redken is a top brand for wavy hair shampoos, with their All Soft Mega Curls line, launched in the 2020s, designed to hydrate and define waves for up to 72 hours, using ingredients like aloe vera for moisture and shine. While some users may experience dryness, many report softer, more manageable, and less frizzy hair after consistent use, making it a popular choice for wavy hair care.

Not Your Mother's

Not Your Mother's has established itself as a leading shampoo provider for wavy hair, with 85% of users reporting enhanced wave definition in a 2023 study, offering a range of sulfate-free formulas designed to combat frizz and boost natural texture, and their Curl Talk line, launched in 2018, is a particular favorite amongst those with wavy hair achieving an average of 70% improved curl formation. The brand is committed to cruelty-free practices and their products are available in most major retailers. You can explore their wavy hair products further.